The Queen's Rumored Father

Chapter 1256 Core Judges, Nine to One

Furthermore, there are many subtle tricks to setting up the Golden Crown Awards.

For example, the Golden Crown Award for the three screening sections and the Golden Crown Award for the subsequent awards ceremony can overlap.

What does this mean?

This means that as long as you are an excellent director, you can win the three Golden Crown Awards in one go: the first unit, Best Film, and Best Director, achieving a grand slam!

If you're a really good actor, you can win the second unit award and the Best Actor/Actress awards. If you win Best Supporting Actor/Actress awards for any of your previous or future roles, then you'll have achieved a grand slam for your individual roles.

These details are enough for netizens to use as a basis for judging the historical status of an actor or director.

Winning the same award two or three times is indeed impressive, but from the perspective of diminishing marginal returns, the appeal of the award is decreasing.

The purpose of setting up multiple awards is to slow down the rate of marginal utility.

People have a natural tendency to collect things, and even if the celebrity themselves doesn't, their fan base certainly does.

Do you think winning the trophy is the end result?

No, that was just the beginning.

Once you have a trophy, you can never resist the allure of the Golden Crown.

When making comparisons, many netizens in China like to compare the three major domestic film awards, the five major domestic film awards, or the three major domestic film awards plus awards from A-list international film festivals, and so on.

To some extent, this diminishes the authority of individual awards.

So far, only the Oscars have managed to do so without any supporting cast.

A little golden statue is more effective than anything else.

The future Golden Crown Awards are also aiming for this goal. One Golden Crown Award is more effective than anything else. If that doesn't work, then a Golden Crown Award Grand Slam is the ultimate prize!

From a competitive standpoint, this award, once successful, will have a very long lifespan.

The only question is whether this award will be successful.

In response, Mr. Daoming, representing the domestic industry association, expressed his stance: "Although I'm about to retire, my words still carry weight. I personally believe that the industry association will fully support this award over the next five years."

No one refuted Teacher Daoming's attitude.

Because the next president of the Filmmakers Association will obviously be Xu Yuan.

Even if Xu Yuan was unwilling, it must have been someone he designated with sufficient qualifications.

With the full support of the nation, the Golden Crown Award will undoubtedly have an unparalleled influence in China.

While the Golden Rooster Awards and Hundred Flowers Awards were painful to accept, they couldn't pose any obstacle to the Golden Crown Awards. Xu Yuan explained to them that this award was for the global market, while the two awards were for the domestic market, so there was no conflict between them.

This explanation clearly failed to satisfy both parties.

But Xu Yuan's next sentence silenced both of them, and they even started supporting the Golden Crown Award.

Xu Yuan said that once the Golden Crown Award became truly successful, starting from the ninth edition, they wouldn't mind promoting the Golden Rooster Award and the Hundred Flowers Award together.

The saying goes, "When one person attains enlightenment, even his chickens and dogs ascend to heaven."

If the Golden Rooster Awards and Hundred Flowers Awards could be bundled with the Oscars, their international and historical standing would be further enhanced. While they might no longer be the most prestigious awards in China, their rankings on global award lists would actually improve significantly.

On a global scale, this is practically free money.

After all, neither the Golden Rooster nor the Hundred Flowers Film Festival has the ability to open up the international market, while the Xu Yuan Film Festival and the Golden Crown Award do.

"But if we want to have international influence, shouldn't we appropriately tilt the judges, nominated films, and actors towards an international perspective? Otherwise, why would anyone want to participate?"

Louis Koo raised a very crucial question.

Many film festivals and awards that aspire to achieve international recognition have encountered significant difficulties in addressing this issue.

"With such excellent examples already available, why bother taking any other path?" Xu Yuan laughed.

Louis Koo's thinking is actually quite normal. As a platform, if you don't have a broad enough reach, you won't be able to attract more people. So you have to find ways to offer various promotions, discounts, and special offers to attract the public.

This line of thinking is not fundamentally wrong.

But the mistake was that they failed to see the inherent flaws in human nature.

True luxury goods are always something that needs to be fought over.

Truly great brands never need promotions or marketing.

If a major brand needs to maintain its profits through high sales volume, its position is actually in jeopardy.

This is evident in Adidas, Nike, and Apple.

While they remain industry giants today, compared to five or ten years ago, their top position in the industry has been repeatedly challenged and is now teetering on the brink of collapse.

Therefore, if the Golden Crown Awards want to become the world's number one film award, there is only one way to go, and that is arrogance!

I'm not asking everyone to participate.

Instead, everyone was scrambling to participate.

Only in this way can it truly replace the Oscars.

Of course, traditional Chinese films couldn't do this because they lacked the confidence and resources.

Now, China's film industry has a long way to go, which gives it the confidence and resources to back it up.

Last year, Chinese films lagged slightly behind North American films in market share. But judging from this year's momentum, stimulated by a new wave of capital inflows and a variety of excellent dramas and movies, the Chinese film market has clearly expanded again.

So far, it has already surpassed 17 percent of the North American film market share.

Because the comparison is up to the end of December, North America has Christmas as an opportunity to push higher. But the Christmas season in China isn't too bad either; at most, it will allow the North American market to recover two or three percentage points.

A 15% advantage, and the Chinese film market is far from reaching its limit.

Experts predict that the size of the Chinese film market, even at its saturation point, will be more than half the size of the North American film market.

Money talks.

With China's film market becoming the world's most important film market, who can ignore this lucrative opportunity?

Who wouldn't want to come and have their movie released to earn money for baby formula?

If you want to come here, well, you'll need to have some well-known celebrities and directors, right?

Why should the general public know you? Because you won an Oscar? Sorry, the award we recognize most is the Golden Crown Award! Even your Cannes, Venice, and Berlin awards don't receive as much recognition as the Golden Rooster and Hundred Flowers Awards.

What do you think the global film industry will choose?

Of course, I'd join the Golden Crown Award, get the honors, and then plant flowers to earn RMB!

The market and awards complement each other.

The Golden Crown Awards would not have come into being if the Chinese film market had not reached this point.

Now that we've come this far, even if there's no Golden Crown Award now, there will be in the future.

Xu Yuan did not create a world-class award out of thin air.

He simply brought this honor a little earlier, allowing those in the flower industry to enjoy the recognition they had worked so hard for sooner.

"The judging committee will have a 6:1 ratio of domestic to international judges. The standing committee will have a 9:1 ratio of domestic to international judges!" Xu Yuan made the final decision.

In terms of attitude, one should be respectful, enthusiastic, polite, and even humble.

However, there is no question about core interests.

My friend's new book is of guaranteed quality. Check it out if you're interested; you might just fall in love with it!

(End of this chapter)