Huayu: Starting from an Unemployed Male Model

Wei Jun returned to China and began to get busy.

First, the TV series "Fighter of the Destiny" entered the promotional stage, and he needed to cooperate with the production team to promote the show.

Shooting posters, attending press conferences, actor interviews... he worked non-stop for a week, and even in his spare time, he would do martial arts training for the movie "Shadow".

Wei Jun rarely returns to his studio, and Yang Hua rushes over.

"What's wrong?" Wei Jun glanced up, grabbed a bottle of mineral water from the table, and drank it.

Yang Chaoyue was behind him, pressing on his shoulder. She had returned when Wei Jun joined the training group and then went abroad with him.

"My cousin asked me if I had any good ideas for promotion, like making a promotional video, preferably something like the 'face-resting pose' that could spark a lot of discussion or imitation."

As Yang Hua spoke, he began to feel embarrassed. Creating a video on par with the "face-resting kill" was incredibly difficult. Even Wei Jun, known as a "trendsetter," would find it hard to replicate a similar video.

Wei Jun's short video "If Love Really Exists," along with his "cheek heart gesture" and "cheek-resting kill," has generated a huge response online, prompting celebrities, fans, and ordinary people to imitate it. As a result, he has earned the title of "trendsetter."

Wei Jun was surprised: "No, my cousin's publicity strategy is fine. The publicity campaign is big and loud. It can be seen online and offline, not to mention that Xiao Lu is also involved."

Lu Han, who hasn't officially announced his relationship, is still a top star. Wei Jun was popular in 16, but he's still some distance from Lu Han's top star status.

He can be described as a "top star for a period of time," while Lu Han has always been a top star, so the promotional strategy focuses on Lu Han.

Yang Xiaopei invested a lot of money in publicity to ensure the success of this TV series, even more than the publicity for a blockbuster movie.

Offline promotion involved a large-scale, cinematic approach. In first-tier cities like Beijing and Shanghai, posters and GG signs were plastered all over airports, subway stations, bus stops, and even the buses themselves. A "creative chartered bus" was even set up on Beijing's subway line 4 for fans and passersby to take photos.

Trailers were played on outdoor screens in shopping malls and office building elevator screens in first-tier cities.

We partner with major cinemas to air trailers before the movie screenings.

Online, they began to "dominate" the screens, appearing on Weibo, Tieba, Xiaohongshu, Bilibili, as well as various video platforms and forums such as Tianya Forum. They made sure to promote their products wherever possible.

They also collaborated on "film, television and games" joint creation, carried out comprehensive brand cooperation, and set up GG on various social software such as "TanT".

The publicity has been very effective, and we now have millions of people who have made reservations to watch.

"My cousin has invested a lot of money in this drama and cares about it a lot. She doesn't want the ratings to be affected by insufficient promotion." Yang Hua felt that her cousin was too nervous. With top stars like Lu Han and Wei Jun, the ratings would definitely be fine.

Wei Jun remained silent for a moment before speaking: "I can make a similar video, but I can't guarantee it will have the same effect as the 'face-touching kill' video."

"It's okay if we don't reach the target, we can just deal with it casually," Yang Hua thought it was a small matter and not worth taking seriously. Instead, she talked about another happy thing, "However, my cousin has agreed to lend us part of the filming team."

"Really?" Wei Jun tightened his grip and crushed the empty mineral water bottle.

The "Someday or One Day" project is basically ready, with only actor recruitment and filming remaining. Actor recruitment will be held publicly in a few days. The biggest problem is the filming crew; the team sent by Tencent is not professional enough, a fact Wei Jun discovered during a video conference with the team in Africa.

While this might not be a problem for a typical campus drama, "Someday or One Day" is not a simple campus drama. It contains elements of time travel, suspense, and certain social issues, requiring the set design, props, lighting, and cinematography to be not only professional but also of high quality.

The team sent by Tencent wasn't enough, but that's not Tencent's fault. The top filming teams in the industry are still in the hands of those people in the circle. No matter how much money Tencent has, they can't poach them for the time being. It takes time.

They could only recruit some second-tier teams, but these second-tier teams already had filming assignments from Tencent and were unable to support Wei Jun.

Helpless, Yang Hua asked her cousin to borrow a filming team. Yang Xiaopei had a professional filming team with good skills, much better than the small fry sent by Tencent.

Yang Hua nodded, his face beaming with barely suppressed joy: "This is it."

"Okay, since my cousin is so supportive, I'll do my best to film the promotional video." Wei Jun stood up, stretched, his waist cracking as he casually tossed the empty bottle in his hand into the trash can.

Wei Jun immediately instructed Yang Chaoyue to convene a meeting with Li Qiang, the head of the short video shooting team, and Jiang Tianshu, the head of MCN YueDong Times.

MCN YueDong Era was founded by Yang Hua after Wei Jun went to Africa. It has five small internet celebrities under its umbrella, four of whom are girls recruited from art and dance schools. One of the dance students has 12 followers on Kuaishou and 6.8 followers on Douyin. Her viral video is "Dance Student's Five-in-a-Row".

A tech-focused video account called "Blackface J" has become famous for its various creative tech videos, and has 30 and 10 followers on two platforms, respectively.

The videos on these five accounts were all filmed and edited by the short video team.

He had already decided on the promotional short video he wanted to shoot, which was titled "Accidentally Entering the Heavenly Family - Recalling the Dance After Leaving the Nine Gates," and he would be filming it while wearing the costume from the TV series "Fighter of the Destiny."

Wei Jun immediately instructed his team to purchase the music copyright for "Memories of Leaving the Nine Gates" and to have the video team prepare to collaborate with him and the "Fighter of the Destiny" crew to film a short video titled "Accidentally Entering the Heavenly Family - Dance of Memories of Leaving the Nine Gates".

Then, let the dance bloggers under MCM Joyful Era remake the dance videos after they are uploaded to amplify their popularity. As for the technically skilled accounts, let them maintain their style. At this stage, Joyful Era is mainly focused on recruiting people.

After the meeting, Wei Jun went straight downstairs to Mao Yucheng's studio to adapt and record the music. He used lyrics to imitate a female voice to record the song, which took him an hour to complete.

Wei Jun gathered the main creators of "Fighter of the Destiny," dressed them in ancient costumes, and found a film and television base to begin filming.

"Wei Jun, are you sure you'll become famous just by twisting a few times?" Lu Han couldn't believe it. If it were that simple, then all the time he spent learning the dance would have been for nothing.

Naza, Gao Hanyu, and Wu Qian looked at him with suspicion, while Xu Lingyue seemed to trust him.

Wei Jun patted Lu Han on the shoulder: "If it were someone else dancing, it might not be a big deal, but if it were you, the chances of it becoming a hit are very high."

Even the mailbox that Lu Han checked in at on the Bund in Shanghai became a hit, attracting fans to check in at the same spot. With such a simple dance, a catchy chorus, and the influence of a top star, there's no reason why it shouldn't become a hit.

"Okay, we believe you. After all, you're the industry's 'trendsetter'." Lu Han laughed heartily.

The six people started filming, first as a group, then separately as male-male and female-female, and finally as the official couple in the drama.

The shooting distance ranges from near to far, and then to extremely far, before finally being edited into a final film.

After half a day of filming and editing, the video was released online.