Huayu: Starting from an Unemployed Male Model

Let's go back to 12 noon on October 1st, when Wei Jun's studio updated a blog post.

@WeiJunStudioV: [Good morning, good afternoon, and good night, family members. I wish you all happiness every day. Today is National Day. I wish our motherland prosperity and strength, and I wish everyone a happy holiday.]

I want to give everyone a "mini-holiday gift" for the music video of my new song "Traveling to Beijing"—a traditional Chinese style song about traveling to Beijing, and a thousand-year-old dream of love and hate.

This time, I was fortunate to invite Mr. He Rundong and Mr. Li Yixiao to play the roles of the Overlord and Consort Yu in the MV. The two teachers used a scene of less than three minutes to pull me back to the scene of the siege of Gaixia and the songs of Chu on all sides, and to perform that poignant farewell.

The two of them stood there, and with just a glance or a gesture, they conveyed the overwhelming sense of destiny in this timeless tragedy. I was moved to tears while watching them on set.

That's enough chatting, no crying during this holiday! Let's watch the music video and enjoy the song! Wishing everyone a happy holiday!

MV link:

Audio is also available on: @QQMusic @NetEaseCloudMusic @KugouMusic

I'll be giving away 100 folding fans themed around "A Tour of Beijing" to 100 lucky commenters. (The front of the fan has my handwritten inscription "力拔山兮" (meaning "I can lift mountains"), and the back has "A Tour of Beijing" (meaning "I can lift mountains"), though my handwriting is terrible, but my heart is sincere. I hope I can send them out.)

P.S.: There's another surprise at 12 PM on October 5th.

#WeiJunVisitsBeijing##FarewellMyConcubine##TraditionalChineseStyleCanBeInspiring##HappyNationalDay#

Image: The main visual for National Day features Wei Jun holding a folding fan, wearing a black long robe, standing in front of an ancient stage, with the figure of Xiang Yu and the profile of Yu Ji behind him, and the ancient and modern capital city in the background.

After the studio gradually got on track, Wei Jun decided to post less on his personal Weibo account to maintain an air of mystery, and to transfer all film and music promotions to the studio's Weibo account, which was managed by Yang Hua.

Wei Jun's personal Weibo account has reached 486 million followers, approaching 5 million. This number is not inflated. The majority of his followers are young people, and the account is highly active and has a high retention rate. When he posts a Weibo, it receives millions of likes, hundreds of thousands of comments, and more than 100,000 reposts, which is enough to cause a small sensation.

Therefore, Wei Jun should speak less and post fewer irrelevant videos on his private Weibo account. He should delete any irrelevant posts and videos that he used to post, and make everything more formal. He should no longer treat his account like a social media account.

He plans to manage his Weibo account like Wang Yibo, focusing on official promotions and brand collaborations, with almost no personal or lifestyle updates, and reducing the frequency of his posts.

The primary function of Weibo is "professional presentation" rather than "personal sharing," and this rule must be firmly remembered.

He had a premonition that at some point in the future, he would face the industry's anti-exploitation mechanism, which was an inevitable path to becoming a top star. Every celebrity who wanted to rise to the top would inevitably have to go through anti-exploitation measures.

Before this, preparations must be made in advance, such as releasing more songs, filming more TV series or movies, having representative works, the tag "King of Black and Red" and marketing strategies, so that Wei Jun can be invincible.

The Chinese entertainment industry is very tolerant of male celebrities, especially fans. As long as there is no solid evidence and no illegal activity, everything is fine.

You all agree, right? Xu Kai, the womanizer in Hengdian; Yang Yang, the playboy couple on set; Yu Shi, who lavishes himself with rich women; Gong Jun, the womanizer... and the trio who go to karaoke.

If there are connections behind it, like having a famous director as a father, or having intimate photos, so what?

Wei Jun's studio has a considerable number of followers, at least over a million. The probability that those who follow the studio's account are genuine fans is very high, although some marketing accounts and media accounts cannot be ruled out.

As soon as the studio's blog post was published, the comment section instantly boiled over like cold water meeting hot oil.

Ahhhh, they finally released a new song! They've been hyping it up for days, I'm so tired of waiting!

Wow~~~ This song makes me feel so excited and I almost cry, what's wrong with me?

My beloved Xiang Yu and Yu Ji, their tragic separation in "The Legend of Chu and Han" is heartbreaking.

[Dong Ge and Xiao Jie are as handsome as ever, how did Wei Jun come up with the idea of ​​pairing them up in his new song? It's so exciting and makes me cry so much! Wei Jun, you owe me money for tissues!]

[Releasing a song on National Day? Are you afraid we'll all be stuck at home crying because we'll have nothing to do during the holiday? I was supposed to go on a trip, but I changed my ticket and have been listening to "Touring Beijing" on repeat all day. You need to reimburse me for my plane ticket!]

[#WeiJunVisitsBeijing# I've already retweeted, liked, and commented! I'm asking for a reply and a fan! I want to frame the four characters "力拔山兮" (meaning "strength to uproot mountains") and hang them above my bed!]

......

Within just two hours of its release, Wei Jun's new song and related topics became trending topics on social media.

#Wei Jun's Tour of Beijing# (Breaking News)

#He Rundong, the Overlord# (Hot)

#Li Yixiao as Yu Ji# (Recommended)

The hashtag #WeiJunTravelsBeijing# quickly rose to the top five trending topics, with over 100 million views within 24 hours, subsequently spawning multiple related hashtags such as "I walk on the long street," "I smell the aroma of pancakes and want to eat them," and "TravelsBeijing Challenge."

Baidu's "Music Bar" and "Ancient Style Bar" were flooded with discussion threads about "Touring Beijing," with numerous music theory and lyric analysis posts emerging. Some netizens even created "Beijing Tour Maps" and "Research on Historical Figures" for the song.

Baidu's new song index soared into the top ten, leaving Xue Zhiqian's single "Beginner" behind.

On Xiaohongshu, a large number of ancient-style makeup looks, Hanfu outfits, makeup tutorials, and Beijing culture check-in notes using "Visiting Beijing" as background music quickly spread, and the number instantly soared to more than 100,000.

The chorus "I walk in the long street, listening to the actors sing about the capital" started to go viral on Kuaishou, which led to a large number of related short videos.

Within three days of its release, the song was "dominated" on Bilibili's music section, and the official music video quickly surpassed 10 million views. The barrage of comments was flooded with "I was blown away by the first note," "It's so hype," "This voice is amazing," and "I'll listen to it a million times a day."

On the three major music platforms, QQ Music, NetEase Cloud Music, and Kugou Music, "Youjing" quickly rose to the top three of the new song chart, music video chart, and hot song chart after its release.

Wei Jun's new song has once again attracted the attention of music critics.

Erdi, a professional music critic with 680 million Weibo followers, posted: "If Wei Jun during the 'The Wind Rises' era was still cautiously singing, still a singer who rose to fame through covers, and not even a proper singer in the music scene, then 'Touring Beijing,' a traditional Chinese style song, is his true work of ambition. It seems he himself is not content to be just a cover singer."

Music critic @MusicCarAccident: [Let me clarify first, I'm not a fan of Wei Jun, just a music-loving blogger. I've listened to "The Wind Rises" at least a hundred times. Although it's a cover, I have to admit Wei Jun sings it well, but I would criticize the arrangement as too simple. However, after "Touring Beijing" came out, I discovered Wei Jun's talent...]

......

Wherever there's a trending topic, there's bound to be a marketing account, with numerous bloggers writing lengthy articles in their quest for traffic.

After listening to Wei Jun's tour of Beijing, I immediately bought a train ticket to the capital.

Hot! Wei Jun's opening lines are breathtaking! Top-tier traditional Chinese singing style.

[Breaking News! Anyone know this, folks?! Wei Jun's new song is absolutely amazing, it's so good I could die!]

Shocking! Wei Jun's ambitious project: a transition from cover songs to original compositions.

Trending topic guaranteed! Wei Jun's opening remarks sent my mind reeling!

......

It's not just this song that's become popular, but also He Rundong and Li Yixiao, who played the roles of Xiang Yu and Yu Ji respectively. Their popularity is soaring, and they are now receiving many offers for TV dramas and commercial performances.

The two also sent gifts to thank Wei Jun, and promised to have a big meal together next time they met.

"Boss, your song 'Touring Beijing' is really popular!" Yang Chaoyue said, jumping up and down while holding her phone. "I see a lot of people online talking about this song and its music video."

Wei Jun, hands behind his back, said, "That's not enough. Let's add more fuel to the fire."