Huayu: Starting from an Unemployed Male Model

"This is what I'm thinking."

"First, we need to define our target audience. I listened to the song you sent me, and it's geared towards youth and teenagers, with a Japanese folk style."

"It is a song that expresses a sense of fulfilling youth and living a worthwhile life, and it is also a song that looks back on the past."

"Therefore, I plan to target students, which happens to be graduation season, so it will definitely be popular once it airs."

Yang Hua is confident in his judgment, and even more confident in the song.

Although it was intended for students, I was deeply moved when I heard this song at my age.

Wei Jun nodded. Indeed, this song was incredibly popular on Douyin in his previous life, with countless covers and fan-made videos, reaching its peak of popularity.

"However, we need to shoot a music video for this song first." Yang Hua said, looking thirsty, and picked up his coffee to take another sip.

Wei Jun leaned back in his chair, tapping his fingers lightly on the table: "I already have an idea for the music video. We'll collect stories or short video clips about youth from students online and then edit them into a music video."

Wei Jun wanted to film the original music video, but he had never seen it in his previous life; he had only seen cover versions or fan-made videos.

Whether the original music video was popular or not is unknown, but the fan-made videos are a hit.

In addition, by publicly collecting students' stories of youth online, the sense of participation from fans and passersby has increased, which has further helped spread the song.

Once the song is adopted and edited into a music video, it becomes a viral hit, and those involved feel a sense of pride.

Yang Hua paused, holding his coffee cup, and seriously considered the feasibility and effectiveness of the matter before finally nodding: "Yes, that's definitely something we can do."

"My second step is to distribute this song for free on various platforms." Yang Hua carefully observed Wei Jun's expression and continued only after confirming that there was nothing amiss.

"In the early stages, the focus is on making the song and building personal fame; temporary setbacks are not a big deal."

"I plan to contact QQ Music, NetEase Cloud Music, and Kugou Music to participate in their musician programs and try to get traffic support."

"I'm planning to spend a lot of money to boost the data, get people to comment, share, and like."

Wei Jun raised an eyebrow, not expecting Yang Hua to be so bold. If the data manipulation was discovered, it would be a stain on his reputation.

Wei Jun did not rush to refute, but instead patiently guided him, laying out the matter step by step and explaining the advantages and disadvantages.

I'd rather this song go silent than leave a stain on my reputation that I can use to attack myself in the future.

I don't plan to release just one single; I'll release an album in the future. If I keep boosting the numbers every time, that would be unacceptable.

Yang Hua was persuaded and immediately apologized, which made Wei Jun feel embarrassed.

"The third step focuses on social media. Just like your catchy short videos on Weibo, extract a 15-30 second 'catchy' clip from the chorus, add lyrics subtitles or beat-synced visuals, and release it simultaneously on platforms like Bilibili, Kuaishou, and WeChat Video Channels."

Wei Jun nodded and added, "We can also collaborate with some KOLs, music bloggers and internet celebrities who do covers, and dance and drama bloggers who perform the songs."

"While you're at it, see if there are any livehouses or music festivals you can promote."

Yang Hua opened his phone's notes app and wrote everything down.

The two talked for a long time about promoting the song, until their coffee ran out and their mouths got dry.

"Alright, let's leave it at that for now. We'll talk about the rest later." Wei Jun waved his hand to end the conversation.

Upon returning home, Wei Jun immediately posted on Weibo, soliciting stories and video clips of students' campus life.

Hey everyone, good morning, good afternoon, and good night! Wishing you all happiness every day. I recently finished a great song but I'm lacking some material. I'm planning to ask you all for stories or video clips about student/campus youth. I'll make a music video for it. Once the material is used, I'll pay a copyright fee. For details, please contact Wei Jun Studio at 188******** or email me at [email address]. Looking forward to hearing your youthful memories!

Wei Jun now has over a million fans, and they come from diverse backgrounds.

Fans of good looks, fans of physical appearance, fans of romantic pairings, fans of lighthearted entertainment, some Lu Han fans, haters of Lu Han, fans of rival groups...

Looking at the age profile of the fans in the backend, most of them are young people, such as office workers, and there are also many students.

The post was published, and within seconds, a flood of comments appeared.

@OrangeSodaFlavoredBiscuits: [Ahhhhhh Junjun is finally back in business!!! Meh meh meh! I have a story! For three years of high school, my deskmate and I would walk three laps around the track every night after self-study...]

@LittleLightningOnTheBasketballCourt: [Wei Jun, look at me! I have a video! It was the last class basketball game of our senior year. Our class was down by 15 points, and with 30 seconds left, I hit two three-pointers in a row to cut the deficit to 2 points. On the last possession, the ball was passed to me, and the whole arena was chanting "Game-winner! Game-winner!" Then... I fell flat on my face, and the ball flew straight out of bounds...]

@Beikefenglingbushuo: [This isn't a story, it's a very short video: On the afternoon the college entrance exam ended, our whole class tore up our review papers and scattered them down from the school building, like a heavy snowfall. Our homeroom teacher, Mr. Zhang, stood downstairs, laughing and scolding us "a bunch of little brats," then secretly wiping away tears.]

@Third row by the window in the library: [Let me tell you a quiet story. Every day at 12:05 PM during my senior year of high school, the person I liked would walk past the library window on his way to the cafeteria. I would deliberately stay up until 12:10 PM, just to "bump into" him. For 365 days, I calculated his walking speed, the color of his shoes, and even which day he had a new backpack...]

@TheGirlWithGlassesWhoAlwaysSitsInTheFirstRow: [I have a slightly regrettable story. I had a crush on a classmate from the next class for three years, and only said one thing to him: "Hey, you dropped your meal card." I picked it up and returned it to him, and he smiled and said thank you. I even remember the dimple on his left side when he smiled. On graduation day, I wanted to take a picture with him, but he was surrounded by a crowd, and I couldn't squeeze in. Later, I heard that he and his girlfriend went to the same university. I don't have many videos, only one of his back as he played basketball, so blurry that I can't see him clearly...]

......

Wei Jun looked through them one by one, marking the stories he thought were good so he could discuss with his team which ones to adopt later.

Videos kept arriving in my email, some lasting tens of minutes, others only ten seconds or so.

Wei Jun glanced through the list; the sheer number of stories and videos made his scalp tingle.

The fans were incredibly enthusiastic.

......

Bai Mengyan's Little Residence.

"Bai Mengyan, your husband posted on Weibo!" He Hanqing shouted, holding up her phone.

"Where? What did it say?" Bai Mengyan, who was washing her hair in the bathroom, immediately jumped out, her hair bubbling with white foam.

"We are asking our fans for stories or videos about campus life. If our story is selected, we will pay you. You can also send us your campus story."

After He Hanqing finished speaking, she exclaimed in amazement at how rich celebrities are, wondering when her best friend could become a celebrity.

"Money doesn't matter. I want him to see me, but I don't have any campus stories or short videos," Bai Mengyan said dejectedly. "He might not even accept them if I send them to him."

"Hesitation leads to defeat," He Han-qing encouraged her best friend. "What if you accept it?"

"Alright."

......

At this time, Zhou Ye from Guangdong, Tian Xiwei from Chongqing, Wang Churan from Shanghai, and Zhang Jingyi from Hunan are also hesitating about whether to post the campus video.