Forced to become a top influencer, I rely on my tu cao to ruin the cultivation world.

The Heavenly Court's economic system has always been stable but monotonous.

The immortals live forever, spending their time cultivating and daydreaming, with extremely low material needs. Although spirit stones circulate, most of them remain stagnant in the treasuries of those old immortals, becoming dead money. The Minister of Finance of the Heavenly Court is constantly worrying about how to stimulate consumption and boost domestic demand.

Until Jia Zang entered the market with his "Qingyun Heavy Industry·Tianting Branch".

After successfully securing the renovation project of the Lingxiao Palace and transforming the scraps of Heaven into strategic resources for Earth through "spiritual vein transfer," Jia Zang set his sights on a broader area—the wallets of the immortals.

On this day, a massive LED display screen, powered by spiritual energy, was erected in the square of the South Heavenly Gate. On the screen, a line of large, blood-red characters was flashing wildly:

"The First-Ever Double Eleven Shopping Festival in the Immortal Realm! Up to 50% Off! Don't miss out, or you'll have to wait another ten thousand years!"

"Don't miss out! The Queen Mother of the West's favorite 'Youth-Preserving Pill' is on a limited-time flash sale! Only 998 Spirit Stones!"

"Slimming Tea," a byproduct of Laozi's alchemy furnace, promises to help you lose ten pounds with just one sip, or your money back!

"Erlang Shen personally tested 'Heavenly Eye Contact Lenses,' making your third eye even more dazzling!"

Jia Zhuang stood on a makeshift platform, holding a megaphone and shouting at the top of his lungs. Behind him were rows of scantily clad, exquisitely made-up fairies—the "live-streaming hosts" he had poached from the Moon Palace at great expense.

This platform is actually a "mobile cargo vehicle" made by connecting three "Xuan Tie tractors" side by side, covering them with wooden planks, and then installing "holographic projection lights"!

Below the platform, a huge crowd had already gathered.

The gods, who were originally pure and detached from worldly desires, now had red eyes, like cats that had smelled blood.

"Really? The same style as the Queen Mother of the West? My wife is so worried about the wrinkles on her face!" A star lord excitedly waved his bag of spirit stones.

"Slimming tea? I want ten boxes! Ever since I ascended to heaven, my immortal body has become more and more rounded..." A chubby local deity squeezed to the front.

A sly smile crept across Jia Zhuang's lips. The "beauty elixirs" he was promoting were actually nothing rare or precious.

The so-called "youth-preserving pill" is nothing more than a pill he made on Earth by mixing collagen powder with some fluorescent powder and then labeling it "specially supplied by the Heavenly Court".

The so-called "slimming tea" is actually just ordinary lotus leaf tea with a diuretic added.

But in Heaven, these cheap industrial products from the mortal realm, after some packaging and marketing, instantly became "divine artifacts" that the gods coveted.

"Fellow cultivators, don't rush! Spots are limited today! We need to employ 'scarcity marketing'!" Jia Zhuang shouted. "Each product is limited to one hundred units! First come, first served!"

"What? Limited edition? Hurry and grab it!"

The crowd erupted in excitement. The immortals who had been hesitating before lost their minds upon hearing "limited edition." They didn't care whether the item was useful or not; what they cared about was, "I have it, and you don't."

To make this "harvest" even more thorough, Jia Zang also launched the "Heavenly Court IOU" service.

"No money? No problem!" Jia Zhuang pointed to a counter next to him, where several smiling "loan officers" (actually underworld messengers he had bribed) stood. "Just sign a form, and you can take the goods first, and pay back the spirit stones next month! Interest? The interest is very, very low, only... 10%!"

A 10% interest rate is considered usury in the mortal world, but in the Heavenly Court, for those gods who have never been exposed to financial leverage, it's practically a windfall.

"I want it! I want it too!"

So the gods began to recklessly mortgage their future. In order to buy those so-called "divine artifacts," they didn't hesitate to sign huge IOUs.

A young fairy maiden even signed an IOU equivalent to three hundred years of her salary in order to buy a set of "fairy limited edition" cosmetics.

"Sister Fairy, are you crazy? Three hundred years' salary, do you still want to cultivate?" her companion asked in surprise.

"What do you know!" Fairy Maiden stared fascinated at the cosmetics in her hands. "This is a 'limited edition'! If you miss it this time, you'll never have it again! It's worth it for beauty!"

This is Jia Zang's purpose. He wants to trap the immortals in the "consumerism" trap, making them constantly overdraw their future for those illusory "face" and "trends," thereby making them dependent on him.

When the gods realized they couldn't live without the "happiness" Jia Zang provided, Jia Zang truly seized control of the Heavenly Court's fate.

[Livestream chat]

Holy crap! Is this the power of consumerism? Even a god couldn't withstand it!

[That's called a "scam tax"! Even gods are human, and humans have weaknesses!]

[Jia Dong is amazing! He turned gods into韭菜 (a metaphor for easily exploited people)!]

This is the power of capital! I love it!

The launch of "Heavenly White Notes" completely ignited a shopping frenzy at the South Heavenly Gate.

The gods were no longer satisfied with buying physical goods; they began to pursue "services."

"I want to buy the 'Thunder God and Lightning Goddess' lightning show! I want fireworks at my birthday party!" shouted a rich second-generation heir waving an IOU.

"I want to buy backup dancers for 'Chang'e the Moon Goddess'! I want to throw a party in my cave!" Another deity chimed in, not to be outdone.

Jia Zang smiled and fulfilled their requests one by one. He turned all the "public services" of the Heavenly Court into commodities that could be bought and sold.

The lightning of the Thunder God and the Lightning Goddess became "celebration fireworks"; the dance of the fairy Chang'e became "private backup dancers"; even Laozi's alchemy furnace was packaged by Jia Zang as "high-end customized alchemy service".

The order of Heaven collapsed completely at this moment.

The immortals no longer cultivate themselves, nor do they care about the common people; they only care about their own "consumer experience." To buy the goods they desire, they are willing to go bankrupt and even break the heavenly rules.

Meanwhile, Jia Zang made a fortune from this revelry.

The number of spirit stones in his "Qingyun Heavy Industries" account was growing wildly every day. He used these spirit stones to build more factories on Earth, purchase more equipment, and even began to develop more advanced "spiritual energy weapons".

He knew that this consumerist frenzy would eventually incur the wrath of the Heavenly Court's higher-ups. But he didn't care.

Because he has successfully ensnared the gods in the trap of "consumerism." They can no longer live without him.

When the Jade Emperor discovered that Jia Zang had completely controlled the Heavenly Court's finances, and when the immortals realized that they could no longer live without the "happiness" provided by Jia Zang, they had no choice but to compromise.

And Jia Zang will obtain everything he wants through this compromise.

As night fell, the shopping carnival at Nantianmen finally came to an end.

The square was a mess. Discarded packaging boxes and flyers were everywhere.

Jia Zang stood on the high platform, looking at everything before him, a smug smile playing on his lips.

He knew this was just the beginning.

He wanted to use "consumerism" to completely change the Heavenly Court. He wanted to make the gods understand what true "happiness" really was.

And he will become the "creator" of this new world.

"The next target," Jia Zang said in a low voice, "is the Peach Garden."