Rebirth Starting as a Stock Market Enthusiast

After hanging up Chen Kai's call, Shen Fei continued on to Ancheng Pawnshop.

Chen Kai's phone call, ostensibly to do someone a favor, was actually more of a test and a gesture of goodwill.

An MCN agency that can single-handedly dominate half of Douyin's trending list is already worthy of the platform's official willingness to lower its standards and actively seek its cooperation.

The car turned onto a wide asphalt road, and from afar, you could see the giant signboard of Ancheng Pawnshop, which was more than twice as impressive as before.

The original open-air parking lot has now been expanded into three areas: A, B, and C, which are filled with all kinds of second-hand luxury cars.

A dozen or so salespeople in matching uniforms were weaving through the traffic, introducing the vehicles to customers, creating a bustling scene.

Shen Fei also noticed that a two-story glass building had been erected in the corner, which looked like it was being prepared as a live broadcast base.

"Brother Shen! You've finally arrived!"

As soon as Shen Fei got out of the car, a familiar figure greeted him with a big smile; it was Qian Hong.

He was wearing a brand-new suit, his hair was slicked back and shiny, and after a month apart, he had gained a more businessman-like air.

"Brother Qian, business is booming!" Shen Fei said with a smile, handing him a cigarette.

"Hey, it's all thanks to you, bro. Online sales have been around for a while, but you've got those people hooked like butter. We didn't even say a word about selling, but people kept contacting us. Even a slight discount of a few thousand yuan made them feel like they'd gotten a steal. You're truly amazing when it comes to social media!"

After Qian Hong took the cigarette and lit it, he led him towards the office, half-jokingly complaining, "But speaking of which, brother, you sold my cash cow, you have to give me an explanation."

Although Li Yuanyuan's traffic is mainly driven to private transactions on WeChat, the impact on the overall sales data of the car dealership is not that dramatic.

But she is, after all, a social media influencer with millions of followers. Among Qin Ziyi's car models, Li Yuanyuan is the best. Not only is she the most beautiful, but she is also the most hardworking.

Now, their company has created a dedicated WeChat account for adding customers, and dozens of people add them as friends every day.

Simply post a picture of a car's details on your WeChat Moments, and it will be snapped up within fifteen minutes.

He was surprised to find that someone who spent all day scrolling through videos and commenting everywhere could be so generous.

At first, we didn't sell many cars, but recently we've been selling seven or eight cars a day.

"Haha! I just rushed over to apologize to you as soon as I had a spare moment, brother. I'm here today to talk to you about the pawnshop's future social media operations..."

"That's great! I know your capabilities, little brother. Just tell us what to do..."

After the two sat down, Shen Fei said, "Brother Qian, I've already customized the script. All you need to do is train some suitable people to take the lead. The main reason I came here is to discuss the cooperation model with you and hear your opinion."

"No objection, absolutely no objection. Just let me know if you need anything, and I'll definitely cooperate."

During this period, Qian Hong really reaped the benefits. In less than two months, he sold more than a hundred cars just to Li Yuanyuan's fans.

At this rate of car sales, over a thousand used luxury cars can be sold annually.

The cost of acquiring used luxury cars through pawnshops is very low, even lower than that of some used car dealers.

Even if the pawnshop sells the car at about 10% below the market price, they can make at least 20,000 yuan and as much as 50,000 to 60,000 yuan per car.

That's tens of millions in profit a year.

Shenfei only accepted a 5% cut, which translates to roughly a 30/70 split of profits, with Shenfei taking 30%.

Qian Hong now has considerable trust in Shen Fei.

Next, Qian Hong found a manager with live streaming experience. Shen Fei communicated with the manager on the spot and then began filming.

This manager had been working with Qin Ziyi on live streaming before, so Shen Fei taught him very smoothly.

What he needed to do was simple: teach the manager basic operations management and content tracking.

From a storytelling perspective, we slowly unveil a mysterious corner of the pawnshop.

Each video begins with the line: "You must all be curious about what kind of things we pawnshops usually accept... Let me first introduce our Ancheng Pawnshop..."

Next, they will showcase the pawnshop's qualifications, compliance, and so on, followed by the display of the collateral.

From luxury watches to jade, from real estate to automobiles, from purchase to transfer of ownership, the entire chain is explained clearly.

Why are pawnshops finding it increasingly difficult to operate now?

One reason is that many people have no understanding of pawnshops, don't know where the items in pawnshops come from, why they can be bought and sold, or whether it's legal and compliant...

Secondly, they are unaware of the purchasing process and whether the quality of the goods is guaranteed...

This manager is also a quick-witted person. After Shen Fei's explanation and the filming examples, he quickly grasped the core of the matter.

When they had dinner, Qian Hong asked, "Brother, I didn't see anything about selling cars or houses in your videos. Why are so many people buying them?"

Upon hearing this, Shen Fei chuckled and explained, "Brother, if we directly say we're selling, it'll easily offend people. We can't reveal our intentions. By not revealing our intentions, people won't think we're after them, and they'll be more likely to trust us. Take escorts, for example... don't they first package themselves up, post some suggestive pictures online, and then mention some perks? No one just comes in and starts selling right away... those who proactively message us are high-quality clients, and that's key to getting higher prices..."

"Haha, brother, we're kindred spirits! I don't quite understand your internet theory, but this 'peripheral' thing... if you're interested, I have plenty of resources. How about it? Why don't you stay out tonight?"

"Ahem... Let me put it this way. Ordinary people rarely come into contact with pawnshops. Most people's perception of pawnshops is limited to what they see in movies and TV shows, assuming they're something shady. But this very mystery surrounding pawnshops is key to attracting traffic. We use short videos to educate people, making them feel like they've learned something new. This 'aha!' feeling easily sparks their curiosity about pawnshop products. Then we showcase the good stuff pawnshops have. For those who want luxury items but can't afford new ones, this easily ignites their desire to buy... The number of people who crave a luxury item is far greater than the number who can afford a new luxury item... In this context, we emphasize that pawnshops have dedicated personnel to control the quality and valuation of collateral... implying that the items pawnshops collect are cheaper and of higher quality than those on the market..."

"This..." Qian Hong realized that Shen Fei truly understood the world of social media; he knew even better than he did how to leverage the advantages of pawnshops...

Chen Xi was also a little troubled at this time. Shen Fei had explained the shooting script to her in detail before and also gave her a benchmark account, which was Mu Ziqi.

She had already arranged the filming location, and her grandmother was willing to move out with her, but cooking was too much of a challenge for her.

The only dish she ever cooked in her life was pickled cabbage and beef noodles, which could be eaten simply by pouring boiling water over it...

She is currently learning to cook in her grandmother's yard, and she even invited her father's personal chef over for this purpose.