Rebirth Starting as a Stock Market Enthusiast

Longhu No.1 Villa.

As soon as Zhou Jianhua got home, he heard his wife, Lin Li, scolding Zhou Yun.

"What's wrong with you lately? A girl like you, always running around outside, what if you run into bad people?"

"Mom, I'm so old, what bad people could I possibly be with? I was just... with my friends."

Zhou Yun muttered softly, her eyes darting around.

"Friends? What kind of friends play with you every day?"

Hearing the mother and daughter bickering, Zhou Jianhua walked in with a smile, and casually ruffled Zhou Yun's hair, saying, "Oh dear, our Yunyun is growing up and has her own social circle. That's a good thing."

"You're the one who spoils her!"

Lin Li rolled her eyes at her husband.

She wasn't surprised by Zhou Jianhua's sudden return. Zhou Jianhua was often away on projects, sometimes for ten days to half a month at a time.

Lin Li checked the time, picked up her bag, and said, "I'm going out for a bit; we're out of groceries."

Zhou Jianhua immediately nodded: "Go ahead, go ahead, perfect timing, I have something to say to Yunyun."

Zhou Jianhua poured himself a cup of tea and sat down next to Zhou Yun.

"Yunyun, tell Dad the truth, have you been... becoming an internet celebrity lately?"

Zhou Yun's heart skipped a beat. How did her father find out?

But then I thought about it again. I had tested him before, and he had a very high opinion of the influencer industry, so I didn't hide it from him.

"Um."

She nodded. "It was just for fun with my friends."

"Really? So that An Yun snacks business, was it something you and your friends started together?"

Zhou Yun honestly confessed: "An Yun Snacks? Oh... that was Shen Fei's doing, I just put my name on it."

"Yunyun, Dad isn't against you trying new things. I know about the influencer industry; it's definitely a hot sector. But..."

He abruptly changed the subject, "This industry is too murky, and people's hearts are too complicated. You've always been naive, and Dad's worried you'll be deceived. Do you know that Shen Fei? Why did he choose your name for the brand?"

Zhou Yun was immediately displeased upon hearing this, and her face fell instantly.

"Dad! How can you say that about Shen Fei! He's not a liar!"

She quickly defended herself, saying, "He's amazing! He's the one who made Song Ting famous! He's good at business, talented, and a really nice person! Using my name was just... just because I thought it sounded nice!"

Zhou Yun wanted to just reveal her account with two million followers, but she was hesitant before because she was afraid of upsetting her father.

Zhou Jianhua felt that Zhou Yun was particularly stubborn today. He guessed that Zhou Yun was doing this for Song Ting. On the way back, he checked Song Ting's account and found that she had a full five million followers.

He knew his daughter's character very well. She had planned to become a teacher since high school in order to educate the son of her Chinese teacher, and she worked her way up to get into Anyuan Elementary School.

"Alright, let's not talk about this today. We've come all this way, let's have a good meal and chat, before we leave again tomorrow."

He only has one daughter, and he doesn't want to break up over such a small matter. Anyway, even if things escalate to the worst, the family can still manage.

Besides, things aren't too bad for Zhou Yun right now; we just need to keep an eye on her. ...

Beijing, ByteDance headquarters.

Content Management Department Conference Room.

The content department is holding weekly analysis meetings on hit content.

At the head of the long oval conference table that can seat 20 people, Chen Kai, the head of the content department, was tapping the table with his fingers.

Chen Kai is 45 years old and a veteran of ByteDance's headquarters. He was transferred to the content department at the beginning of this year to take charge of the overall direction of Douyin products, content strategy, and supervision and review.

In just three months since his arrival, Douyin's content style has changed significantly. It has gradually gained the upper hand in the battle with Qiaoshou and has been catching up, reducing the DUA ratio between the two from 10:3 to 1:1.5.

Two works entered the top 10 of the trending list last week.

Both works use the same background music, "Meow Meow Meow," and the video posted by Teacher Song even topped the charts with a whopping 1 million views.

The two works were written into analytical reports and discussed in public, like cadavers placed on a deconstruction table, and were thoroughly dissected.

A work doesn't become popular for no reason.

What are the reasons that make users pay attention, like, and continue to share?

The report contains data from various dimensions and targeted analysis, and it is written very clearly.

"...That concludes the analysis of last week's trending content."

After finishing the PowerPoint presentation, data analyst Xiao Wang nervously pushed up his glasses.

In just two days, the "Meow Meow Meow" hand gesture dance swept across the entire platform like a virus, with countless imitation videos emerging. It became a trending topic on Douyin on the very first day that Teacher Song posted the video.

The song itself has become the platform's latest hit.

After reviewing the data, Chen Kai remained silent for a moment before asking in a low voice, "No problems, let's proceed."

Works that receive positive initial user feedback will be automatically promoted by the system.

Once a video becomes a viral hit, it will receive manual promotion after analysis.

With Chen Kai's approval, these two videos will become featured content, and Douyin will provide them with maximum traffic support.

After confirming that the account was manually pushed to the top, the meeting moved on to the next agenda item: tracing the origin of the account.

Xiao Wang turned to the data analysis page in the PPT and calmly said, "The number one video is from an account called Teacher Song Ting. Before posting the video, she had about 2.5 million followers. Now... 7.8 million."

"The top 5 video is from an account called Sister Mei. Before posting the video, she had about five million followers, and now she has six million. This is a team video. There are also two other accounts with four million followers each. The previous three accounts were in the agricultural support category, and their personas are very stable."

Chen Kai frowned and asked, "Is this account also from Anyuan County?"

"Yes, Mr. Chen."

Xiao Wang quickly replied, "These three accounts are strange. They used to do things to help farmers, and this square dance video is their first transformation."

Chen Kai glanced at the data and said seriously, "Heh, a transformation? The old lady in this video keeps talking about helping farmers."

"..."

After the meeting, Chen Kai returned to his office and opened the Douyin backend data.

Song Ting's "Meow Meow Meow" hand gesture dance was released last Wednesday and made it to the top of the trending list that day. The next day, she released a product promotion video, which was very innovative. The entire video did not mention product promotion and did not have any obvious shots of her. It seemed to just show the daily life of a kindergarten teacher.

However, the clicks on the yellow shopping cart link exceeded one million, with a conversion rate of 8%, which is an outrageous figure and basically the highest conversion rate for product-selling videos.

He pulled up the data again and found a very obvious traffic-driving data. When he opened it, it turned out to be a video by a teacher named Zhou Yun.