Rebirth Starting as a Stock Market Enthusiast

Chapter 168 Xilan Makes Her Appearance

"Sister Wei, the position of e-commerce manager is very important. Whether we poach someone with a high salary or train them internally, we must determine the candidate within a month."

Ning Wei nodded without saying anything.

Shen Fei knew Ning Wei's personality well, so he didn't continue speaking and instead turned his gaze to Chen Xi.

"Let me introduce you. This is Chen Xi, the most popular 'breakup girl' online, and an artist in our company. She is also the founder of the Hanfu brand Xilan. For the upcoming testing on the e-commerce platform, Xilan will be given priority to see the results."

As soon as she finished speaking, everyone in the conference room turned their attention to Chen Xi.

Amazing, intriguing, inquisitive—the list goes on.

Last week, Chen Xi posted a clarification video online, officially revealing her face and admitting that she is the "breakup girl," which has already caused a great stir online.

Everyone knows what the "breakup girl" looks like, but apart from Ning Wei and Qin Ziyi, it's the first time the other people in the company have realized that this big shot is actually a contracted star of their company.

Wang Kai's mouth was slightly open, and he almost dropped the pen on the table. Zhou Jiahui, on the other hand, looked dazed, her eyes wide open.

Is the "breakup girl" from our company? Or is she the founder of the Hanfu brand "Xilan"?

Unexpectedly, she was even more stunning in person than in the video, and her aura was completely different.

Is the woman crying heartbreakingly in the snow in the video the same person as the sharp-eyed, capable professional in front of me?

The contrast is even more outrageous than that between teachers Song Ting and Zhou Yun!

Chen Xi stood up from the chair.

Today she wore a very sophisticated beige blazer paired with slim-fit trousers. In this startup meeting room filled with T-shirts and plaid shirts, the outfit looked extremely formal.

Hello everyone, I'm Chen Xi.

Chen Xi's voice was clear and crisp, and her pace was neither hurried nor slow. "I am very happy to officially participate in the company's e-commerce internal testing plan as the founder of Xilan. I have been filming videos at a villa in the Jiangnan water town, and this is my first time attending a company meeting. In the future, Xilan's online sales business will rely on everyone's cooperation."

Shen Fei looked at Chen Xi, who was exuding a powerful aura, and couldn't help but smile.

This woman certainly knows how to manipulate people's hearts.

Looking at Chen Xi's dignified and capable appearance, Shen Fei suddenly thought of Zhou Yun's puffed-up face.

If that girl were here, she would definitely roll her eyes and purse her lips, complaining that her cousin was putting on airs.

Thinking of this, Shen Fei raised his eyebrows almost imperceptibly.

Thinking about it carefully, it seems like I haven't seen Zhou Yun for a while.

Before, this girl would come to the company every day, ostensibly to "study," but really she would just sit on the sofa, sipping milk tea and watching him work. Her WeChat would buzz non-stop from morning till night, sending him every little detail about what she ate, what cats she watched, and where she went shopping.

But recently, she has suddenly disappeared without a trace.

However, now is not the time to think about that. Shen Fei regained his composure and glanced at everyone in the conference room.

"As you all heard Chen Xi's words, the company's focus for the next month will be on e-commerce internal testing. Xilan will be our first brand to join the testing."

"In addition," Shen Fei paused, then said, "I've reached a preliminary cooperation agreement with the top livestreamers on the Qiaoshou platform, the Da Yang and Xiao Yang brothers. They'll be coming to Anyuan County during the May Day holiday. Wei-jie, you and I will finalize the contract details then."

Big and small oceans?

Qin Ziyi paused for a moment, then quickly searched his mind for the name.

I vaguely remember it.

It seems to be two brothers who became popular on the Qiaoshou platform with their funny prank videos, and they have a fan base of several million?

A few million fans are hardly enough for Feiyu Media these days.

Not to mention comparing them to top IPs like Song Ting, Chen Xi, Xu Lu, and Li Yuanyuan, who have tens of millions of followers, even the number of fans of fishing expert Wang Daqiang can easily surpass theirs.

Is this what you call a "top streamer"?

Qin Ziyi was puzzled, but he didn't dare ask. His godfather's decision must have had a deeper meaning.

Shen Fei took in everyone's doubts, but he offered no explanation.

These two brothers, Da Yang and Xiao Yang, were legendary figures in their past lives who went from being skilled craftsmen to becoming top-tier live-streaming e-commerce hosts on Douyin.

Their innate grassroots charisma and their extreme control over product pricing are the true keys to the future of live-streaming e-commerce.

By digging it up now, it's like buying a prime location in the future city center when the property price is only 500 yuan per square meter.

This difference in understanding that transcends time is his greatest trump card.

"Besides Da Yang and Xiao Yang, Sister Wei, could you also follow up with the Guangdong couple?" Shen Fei looked at Ning Wei. "This husband-and-wife team has great potential for driving sales. Try to get in touch with them and explore the possibility of signing a contract."

"Understood," Ning Wei replied succinctly.

Shen Fei turned his gaze to Zhou Jiahui: "Jiahui, your content team is short-staffed. You can hire two more to specifically develop new live-streaming sales influencers. Refer to the model I gave you before as a reference."

Then, he looked at Qin Ziyi.

"Ziyi, you don't need to expand your team for now." Shen Fei's tone left no room for argument. "Your primary task right now is to categorize all of your hundred-plus marketing accounts according to their vertical sectors: beauty, food, fashion, digital products—"

"Also, select some influencers with a talent for live-streaming sales and provide them with training on sales scripts. Don't have them spend all their time figuring out how to twist their waists; have them focus on understanding the product's selling points!"

"Okay, Fei-ge!" Qin Ziyi nodded immediately.

In 2018, Douyin's live-streaming e-commerce was still a chaotic blue ocean.

The platform lacks a mature commercialization model, and most MCN agencies are still in the early stages of attracting traffic with suggestive dances and attractive videos, and then monetizing through GG (Girls' Love).

They don't understand the logic of "people, goods, and place," and they don't understand that the real core of a live stream isn't how pretty or how great the host's figure is, but whether the products you're selling are really cheap and whether your sales pitch can really stimulate users' impulse to buy.

Shen Fei had prepared a training manual for live-streaming sales influencers beforehand, which, like the previous operations manual, was a summary of his experience from his previous life. If Feiyu Media wanted to take the lead in live-streaming e-commerce, it had to sign a large number of live-streaming sales influencers; relying solely on top anchors like Da Yang and Xiao Yang was far from enough.

The market for live-streaming e-commerce is simply too large; Shen Fei cannot expect to conquer the entire market by relying on just a few top live-streamers.

Therefore, training and expanding the reach of mid-to-lower-level sales influencers is of paramount importance. This is similar to the promotion of short dramas in the past; as long as sufficient profits are shared, thousands of promoters can be cultivated across the entire internet instantly to work tirelessly for you.

The profits generated by this model will far exceed everyone's imagination.