Rebirth Starting as a Stock Market Enthusiast

Chapter 166 Zhao Muyang Immersed in a Sea of ​​PPTs

To facilitate the launch of the e-commerce business, Shen Fei contacted the top Douyin influencer in Hefei two months ago.

Shen Fei was well aware of the potential of these two brothers.

In the future, it will be a behemoth capable of single-handedly supporting an e-commerce empire worth tens of billions.

But for now, they are just two funny bloggers trying to attract attention in their rented apartment in Hefei.

They do have a large following, several million. But their ability to monetize their fanbase is extremely poor.

Occasionally, when someone takes on a low-quality web game project, they get bombarded with insults from the fans.

To be honest, communicating with those two brothers in Hefei over the past two months has been quite difficult for him.

To be honest, communicating with those two brothers in Hefei over the past two months has been quite difficult for him. The first time Shen Fei called, he had barely mentioned Feiyu Media's name when they hung up.

These two brothers were probably terrified of being scammed before, and they have an extreme distrust of all MCN agencies.

In their view, anyone who comes to them to discuss cooperation is a capitalist who wants to bleed them dry.

It took Shenfei two whole months to slowly break through their thick protective shell by presenting profit distribution plans and supply chain plans.

It wasn't until yesterday that Zhang Kaiyang finally agreed to come and meet with Shen Fei.

Jinzhou, Huian County, Daliyuan Building.

Song Zhiyuan leaned against his workstation and rubbed his sore eyes. He picked up the cup of instant coffee on the table, which had long since gone cold, and took a big gulp.

The bitter taste slid down his esophagus, barely suppressing the waves of dizziness in his head.

He put down his cup, gripped the mouse with his right hand, his index finger hovering over the scroll wheel, and stared at the computer screen.

Page refreshed.

The data on the Douyin front end jumped again.

Song Zhiyuan stared intently at those few lines of numbers, his expression completely numb.

It has been exactly one week since Song Ting released her five separate videos.

After proposing CMP settlement to Shen Fei, Song Zhiyuan made a special trip to Shanghai and Hangzhou to conduct on-site research on several leading MCN agencies in order to control the risks.

At the time, the general consensus in the industry was that Douyin's daily active users were only so big, and if a video could reach 10 million views, it would already be a phenomenal hit that broke through the ceiling.

Of the five videos, even the one with the worst data, which only served as a transition, still had a steady 820,000 likes.

The two most viewed videos—the 15-second highlight reel of a "sneaky meal" and the father-daughter interaction video with the background music "Waiting for You After Class"—have both surpassed two million likes.

They received 2.15 million and 2.42 million likes respectively.

Song Zhiyuan's Adam's apple bobbed, and he swallowed.

Based on the typical like-to-view ratio in the short video industry, the conversion rate is estimated to be between 10:1 and 15:1. These two million likes mean that the single video has at least ten million views! Perhaps even twenty million!

Only a week has passed.

Even if you rub the ceiling against the ground, this is still outrageous.

"What kind of amazing organization is this Feiyu Media?" Song Zhiyuan muttered to himself.

He grabbed the printed front-end data summary sheet from the table, the paper crumpling slightly from his grip. He pushed back his chair and strode across the office area, heading straight for the director's office.

"Knock knock".

"Come in." Zhao Muyang's steady voice came from inside the door.

Song Zhiyuan pushed open the door and went in. Zhao Muyang was standing by the window, holding a small watering can, watering the money tree.

"Mr. Zhao, I've pulled up the data for the first week." Song Zhiyuan walked quickly to his desk and put the report down.

Zhao Muyang put down the spray bottle, grabbed a tissue to wipe his hands, and walked over unhurriedly: "How's it going? Did Feiyu send over the backstage screenshots?"

"No. Shen Fei hasn't made any moves." Song Zhiyuan pointed to the numbers on the report, "but I did a reverse calculation based on the number of likes from the front end."

Estimate.

Zhao Muyang sat down in the boss's chair, casually picked up his gold-rimmed glasses and put them on. His gaze fell on the paper, and he was immediately stunned.

"Over two million likes?" Zhao Muyang looked up, his brows furrowing. "Are you sure there weren't any fake likes? No inflated numbers from paid trolls?"

"I've checked the comments section." Song Zhiyuan shook his head, his tone very certain. "The interaction rate is frighteningly high; they're all real user accounts."

Zhao Muyang took off his glasses and pinched the bridge of his nose.

The settlement plan he had finalized a week earlier immediately came to mind.

Cut a video into five segments and only pay for the two segments with the highest number of views.

He thought he had it all figured out, having gotten the idea for free and eliminated the cost risk.

If a video goes viral, even with 10 million views, you'll only get 200,000 in commissions, and with 20 million views, you'll get a maximum of 400,000.

This is roughly the same as the 400,000 yuan previously promised to Feiyu Media.

But now, things have completely gone off track.

What if both of these videos get over 20 million or even 30 million views?

Based on a unit price of 20 yuan per CPM (thousand impressions), the GG fee that Daliyuan has to pay to Feiyu Media may be approaching the 1.5 million yuan mark!

"One million five hundred thousand—" Zhao Muyang suddenly chuckled.

Song Zhiyuan looked at the director, feeling a little uneasy. He assumed Zhao Muyang was distressed about the GG fee, which far exceeded the budget, and quickly tried to smooth things over: "Mr. Zhao, the contract didn't have a cap. If this fee is too high, should we try to negotiate with Shen Fei—"

"What kind of plan are you going to come up with? Try to renege on the debt?" Zhao Muyang's smile faded, and he glanced at him.

For a national brand of Daliyuan's size, the annual marketing expenses spent on traditional satellite TV channels and offline stores are in the hundreds of millions.

Spending 1.5 million to buy a phenomenal marketing campaign that sweeps the entire internet is an absolute steal!

"Alright, I understand." Zhao Muyang put down his water glass and said calmly, "Don't be nervous. We're definitely not at a loss in this deal. Go back and keep an eye on the data, and we'll talk about the final results later."

Song Zhiyuan swallowed and nodded.

He turned around, opened the door, and walked out, closing the door behind him.

The office fell silent.

Zhao Muyang adjusted his gold-rimmed glasses. He moved the mouse and glanced at the playback data on the computer screen again.

This was definitely a profitable move.

He opened a blank document and placed his fingers on the keyboard.

For a long-established, traditional company like Daliyuan, pushing forward with anything new is harder than climbing to the sky. This time, he overruled objections and approved the budget, and now that the results are in, he needs to quickly prepare a compelling report to submit to the president's desk.

The crisp sound of keyboard typing echoed through the office.

"Regarding short video matrix marketing —"

Zhao Muyang was completely immersed in his PPT. As a successful senior manager, he was undoubtedly a master at creating PPTs, regardless of his other abilities.