Rebirth Starting as a Stock Market Enthusiast

Chapter 146 The Money's Here?

He forced himself to voice his concerns: "Director, the video quality is fine, but... there's a big problem. The video is five minutes long."

He paused, and seeing Zhao Muyang's puzzled expression, quickly explained, "Based on my previous understanding, ordinary users on Douyin can only post 15-second videos now. Even some big V accounts with millions of followers, after applying for permission, can only post up to 60 seconds. I'm afraid Shen Fei's five-minute video... he wants to cut it into five segments and post them separately, trying to raise the price and make us pay the CPM fee for five videos."

"This will significantly increase the overall cost of the campaign, and the effectiveness will definitely be diminished as a complete story is fragmented."

The office fell silent.

Zhao Muyang's fingers tapped lightly on the smooth desk, making a rhythmic "knock-knock" sound.

He thought for a moment.

What's free is often the most expensive. Zhao Muyang understood this better than anyone.

In the GG (Ghostly Producer) industry, production and distribution are typically separated. You find a supplier to produce the GG video and pay a production fee. Then you take the finished product and find a distribution channel to stream it, paying the GG fee in return. For example, the hard GG they were planning to release before, they simply had a professional GG company produce it and then sent it directly to influencers to upload.

Companies like Feiyu Media, which handle both production and broadcasting without charging production fees, clearly have high hopes for CPM revenue and want to earn more.

"Have you ever asked around about the typical view count of viral videos on Douyin?" Zhao Muyang stopped typing and looked at Song Zhiyuan.

"I consulted professionals," Song Zhiyuan replied. "A few million views means the work is very popular, five million is rare, and ten million is a huge hit."

Song Zhiyuan's answer was correct. If you don't count the influencers under Feiyu Media, the number of views on Douyin is only this low.

A video that gets tens of millions of views is considered a viral hit.

Currently, Douyin's daily active users (DAU) are still too low, less than 7000 million, which is less than one-tenth of its peak.

Douyin's daily active users (DAU) have increased significantly after the Spring Festival red envelope campaign and the influx of new users. However, after the last joke incident, the growth has slowed down recently. Douyin is currently in the stage of shifting from niche music to short videos.

Once Douyin has successfully transformed and achieved widespread short video adoption and social impact, its traffic will experience explosive growth.

Unlike after 2020, when DAU reached over 6 million, even a small viral video could get tens of millions of views, and a big viral video could get hundreds of millions.

In fact, Song Zhiyuan's intelligence was already outdated. Thanks to Shen Fei's manipulation, not to mention that Li Yuanyuan's previous charity special had already exceeded 100 million views, even Song Ting and Xu Lu's accounts could easily reach tens of millions of views, and some of their representative works could even reach 50 million views.

Feiyu Media's development has been so rapid that these influencers are just isolated cases among the massive amount of videos on Douyin, and others simply cannot discover them.

Only those within Douyin (TikTok's Chinese version) have a clear understanding of Shen Fei's capabilities.

"What was their offer again?" Zhao Muyang had forgotten Shen Fei's offer.

"CPM is twenty dollars."

Zhao Muyang started mentally calculating: 1,000 views, pay 20 yuan for the "GG" fee. 100,000 views, pay 2,000 yuan. 10 million views, pay 200,000 yuan.

"Ten million views, the GG fee is two hundred thousand, am I right?" Zhao Muyang looked up at Song Zhiyuan.

"That's right, even if he becomes a huge hit, the fee will only be 200,000," Song Zhiyuan replied quickly.

Zhao Muyang understood the implication and asked with great interest, "You mean, you want to give it a try?"

Song Zhiyuan smiled and first answered, "Yes, I'd like to give it a try," then explained, "This agency was recommended by Douyin, who said it's very strong and can be considered the top MCN agency on Douyin. We've discussed it in meetings before. Although Douyin might be exaggerating, we want to do Chen Kai a favor for our future strategic cooperation with Douyin, so we're pricing it at 1. Also, when I communicated with Feiyu Media before, they guaranteed it would get on Douyin's trending list and Weibo's hot search."

So I thought...

'

"Trending on social media?" Zhao Muyang's expression turned serious as he interrupted Song Zhiyuan's narration, his eyes flashing with disbelief.

"Yes, he guarantees he can get on."

"How long?"

"He didn't say, he only said I could go."

"Okay." A glint of light flashed in Zhao Muyang's eyes as he decisively said, "You contact him now. If he does have the authority to publish 60-second videos, then we can publish them as five separate videos."

Song Zhiyuan's heart skipped a beat. Wasn't this exactly what the other party wanted?

"However," Zhao Muyang's tone shifted, his eyes sharpening, "we'll only pay for the two videos with the highest view count out of these five. If he can accept that, we'll cooperate. If not, then forget it."

Song Zhiyuan's eyes lit up suddenly, and he instantly understood what the director meant.

That's a brilliant move! It takes advantage of the other party's excellent idea while keeping the cost and risk firmly in one's own hands.

"I understand, Mr. Zhao! I'll contact him right away!"

"Okay, go ahead. If they have any other needs, as long as they're not too unreasonable, I can support them."

Just kidding. Even buying a trending topic costs 10,000 to 20,000 yuan a day. If you can get on the trending list, you can recoup the cost in a few days. The spread on Douyin is extra income.

If a work doesn't trend on social media, it means it's not widely disseminated, has low viewership, and won't generate much revenue.

It's worth it no matter how you look at it.

That's the advantage of charging by CPM.

More views mean higher GG fees.

Low viewership means low GG fees.

There is no awkward situation where tens of thousands of dollars are spent on GG, but few people watch it.

Besides, even if it becomes a huge hit, ten million views would only get you two hundred thousand in commission.

This small amount of money is not even enough to cover the GG storefront fee for Daliyuan in a county town.

From Daliyuan's perspective, they would love for their work to become as popular as possible.

Ten million, twenty million, forty million, sixty million... I'll give you whatever you have, let's see how capable you are.

Their annual marketing expenses are over 100 million!

Only a few hundred thousand? It's nothing! Besides, this kind of GG strategy is novel enough.

"Understood..." Upon hearing this, Song Zhiyuan immediately prepared to go back and communicate with Shen Fei. Just as he stepped out the door, he turned back. "By the way, President Zhao! Is everything alright with Chairman Zhou?"

"No problem, I've already spoken to them, just send it directly."

"Song Zhiyuan returned to his workstation and immediately dialed Shen Fei's number."

The call connected, and he cleared his throat, saying, "Mr. Shen, our director has seen the video and is very satisfied. However, we have a new idea."

"Oh? Manager Song, please go ahead," Shen Fei replied curiously.

"Here's the thing, we're very happy with the idea behind this video. It's not impossible for us to cut the video into five parts and release them... However, regarding the cost, we'll only pay for the two parts with the highest number of views."

Shen Fei, holding the phone, was immediately stunned.

What is that?

Cut a video into five segments and post them, then pay for two?

Isn't this just like giving yourself a free gift?

After pondering for a while, Shen Fei said sincerely, "Manager Song, actually... it's okay to settle based on just one item, there's no need to go through all that trouble."

, 3

Shen Fei was thinking that Feiyu Media was still in its early stages. Douyin's e-commerce had not yet been launched, and there were too few ways to monetize. Only GG promotion was doing relatively well.