Huayu 2009: Who should we call the Heavenly King?

A hit TV series can easily make a song popular, such as "Suicide of Love, Asking for Support Again".

Without the immense popularity of "Palace," this song might have had a minor hit, but it would never have become a nationwide sensation.

same.

A popular song can also bring considerable viewership to a film or television series.

For example, the recently concluded film "Love in a Puff" raked in over five million yuan at the box office thanks to its popular theme song, despite having no promotion.

For example, there are two hit songs, "Say Goodbye When You Want" and "Decent".

These two songs brought in at least several hundred million yuan in box office revenue for "The Ex-Files 3". After all, the first two films in the "Ex-Files" series only grossed 1.29 million and 2.5 million yuan respectively.

The third installment, however, raked in a staggering 19.26 billion.

The increase was quite dramatic.

The explosive popularity of "A Glimpse of Beauty" indirectly brought a lot of new traffic to "The Weaver Girl".

Moreover, this traffic aligns well with the audience of TV dramas, consisting entirely of young people who frequently follow the internet, the entertainment industry, and the music scene.

On the second day of its broadcast, the ratings for the premiere of "The Weaver Girl" were released.

The show garnered a 5.6% viewership rating and an average market share of 12.3% in the Yanjing area, ranking first in its time slot.

Compared to TV dramas like "Tongluo Lane" and "The Battle of the Lao Niu Family," which averaged over 7% viewership, this result is neither particularly good nor particularly bad.

It's only average.

Cai Yinong was a little disappointed, but only slightly, as the production cost of this drama was not high.

If she can maintain a viewership rating of around 5%, based on her experience, breaking even shouldn't be difficult, and she might even have a chance to make a small profit.

however.

When the ratings for the third and fourth episodes came out, Cai Yinong panicked.

5.3%!

4.8%!

The episode saw a 0.5% drop, and compared to the first day, it has cumulatively fallen by nearly 1%.

What went wrong?

Just as Cai Yinong was investigating the cause, the entire Yanmeng Yanjing Fan Club Group 1 was filled with complaints about the show.

[A scam! It's a complete scam! Yan Ge has so few scenes!]

[Tangren is really going too far! Yan Ge is so popular, yet they only gave him such a small role?]

[BTV is really mean! They cut so many scenes of Yan Ge from the trailer, I thought he was the lead actor, but he only appeared for a few minutes in the first four episodes!]

[Tangren Media is a habitual offender; they love to torment their own artists! I remember when Liu Shishi was cast in "Chinese Paladin 3," she was originally slated to play Zi Xuan, but was later replaced by Long Kui, turning the second female lead into the third.]

When is Yan Ge leaving Tangren? What's so great about staying at such a lousy company?

[Attention, Anti-Black Team sisters! 'Gengfan' is provoking us again! Move out! Move out!]

【receive! 】

[Received +2]

【…】

When will these people ever stop? They're causing trouble again.

[That's so petty! So what if "A Glimpse of Beauty" ranks higher than "Wings of Love"? They're always causing trouble!]

[Fuck them! Fuck them!]

【…】

At the end of last year, Han unilaterally terminated his contract with SM Entertainment and returned to China to develop his career.

Around 2010, the Korean Wave was extremely popular in China.

As the leader of Super Junior-M's subunit, Han Geng's return to China was no less impressive than that of the four members who later returned to China.

Even worse.

After joining Yuehua Entertainment, Han Geng officially resumed work.

He will hold two solo concerts, "Gengxin," in Yanjing over the next two days. Tickets for the first concert sold out in 37 minutes after going online.

It's incredibly popular.

The reason for the feud between Yan Meng and Geng Fan is precisely because of "A Glimpse of Beauty".

Ten days ago, Han Geng released "Wings of Love," the lead single from his debut solo album, "Geng Xin."

Upon its release, the song quickly topped the new song charts on major platforms.

however.

Its bottom wasn't even properly settled yet.

"A Glimpse of Beauty" suddenly appeared and snatched the top spot on multiple platforms, including Baidu MP3 New Song Chart and Kugou.

"Wings of Love" is a song co-written by Han Geng and his fans.

In 2007, "Gengfan" gave this song to Han Geng as a birthday gift.

To others, this song is ordinary, but to the "Gengfan" community, it holds special significance.

Seeing that Shen Yan had stolen the spotlight again, the members of "Gengfan" were indignant!

They've disliked Shen Yan for a long time!

Has Shen Yan had a moment's peace since the beginning of the year?

No!

Whenever they recommend Han Geng to others, many netizens ask, "Who is Han Geng?", "Oh, Super Junior?", "Korean?", "Not as good as Shen Yan..."

So, they exploded.

[The ratings for "The Weaver Girl" have indeed plummeted! Shen Yan's fans are washing their eyes overnight; this Tangren fraudulent drama is doomed to flop!]

[I suggest renaming it "The Unsuccessful Woman of the World," it's a terrible show!]

[Huang Daopo turned into a Mary Sue? The female lead manages to weave and fall in love at the same time; a historical drama turned into a melodramatic romance—no wonder the ratings plummeted!]

The old lady in "The War of the Lao Niu Family" had higher ratings than you! Shen Yan's ability to carry a drama is zero!

[A double flop in ratings and reviews, good riddance!]

【…】

The online feud between the two sides' fans spread from Baidu Tieba to Douban, and then to the comment sections of Mop and major portal websites.

"Gengfan" was relentlessly attacking the poor ratings of "The Weaver Girl," while Yan Meng was relentlessly pursuing his music career.

With multiple hit songs in hand, Yan Meng's confidence is incredibly high.

At the same time, they are also explaining to other netizens that the poor ratings of "The Weaver Girl" have nothing to do with Shen Yan.

How many minutes has Shen Yan been on the show?

The announcement clearly stated that he was the second male lead, but his screen time was less than that of the third and fourth female leads.

They're still not happy!

Many of Yan Meng's fans even went to Cai Yinong's Weibo to question her about why Shen Yan had so few scenes.

A very small number of fans even started cursing on the spot.

Seeing comments like "ugly" and "old woman," Cai Yinong was furious.

It was only then that she understood why the ratings had declined.

Many of Shen Yan's fans have stopped watching the show.

The reason given was that he had too few scenes.

Also.

The subject matter and plot of "The Weaver Girl" are also problematic.

Although, according to the fans, this show was a complete flop.

However, Cai Yinong was quite satisfied.

The first-run broadcast rights for "The Weaver Girl" in Taiwan were sold for NT$8 per episode, recouping the production cost of NT$248 million.

BTV Movie Channel initially purchased each episode for 5 yuan, but then recovered 155 million yuan.

Based on the current viewership ratings, the first round of satellite broadcasting is estimated to sell to 2-3 TV stations, with a price of around 30 yuan per episode.

This will bring back another 930 million.

The first round of sales alone can recoup the cost of around 1300 million yuan. With the sale of second-run sales, terrestrial channels, audio-visual copyrights, etc., "The Weaver Girl" will at least not lose money.

If the market is good, you can even make a small profit.

After Cai Yinong finished tallying up the accounts, the door of the nanny van was opened.

"Sister K?"

Shen Yan was a little surprised to see Cai Yinong in the car. He turned to look at Zhang Dandan and asked with his eyes.

Why didn't you say so?

"I don't know!"

Zhang Dandan also looked completely bewildered, answering her boss with her eyes.

"I didn't tell her," Cai Yinong explained. "I decided to come at the last minute."

"Sister K, did you need something?"

After getting into the car, Shen Yan asked with a curious expression.

"yes."

Cai Yinong joked with a smile.

"Let me give you a report on my work."

"Alright, let's begin."

Shen Yan chuckled and leaned back in his chair with a carefree air.

"..."

Cai Yinong glared at him and said, "You're fat and you're already out of breath?"

but.

She really can't 'control' Shen Yan right now, how can she control him?

I simply don't have the resources!

The more she thought about it, the more she regretted signing that supplementary agreement.

"This year, Ping An, Sohu, and your brother Xu will all invest in Tangren."

After taking a deep breath, Cai Yinong calmly said something.

After much persuasion, she finally managed to obtain Li Guoli's authorization letter through family connections.

then.

She quickly reached an agreement with Ping An, and Sohu was added to the list, which was the connection she made through Wang Yi.

The purpose of introducing Sohu was to "check and balance" the situation.

With an inside informant, she was well aware of the situation at Sohu.

Cash reserves reach a staggering 5 million!

US dollars!

Internet companies are really rich!

Moreover, Zhang Chaoyang had already warned the senior executives that video, media, and gaming are Sohu's three core strategies for the future.

It is expected that Sohu will launch its self-produced drama project within the year.

Investing in Tangren Media would allow them to get involved in the upstream of film and television production, and the two parties hit it off immediately.

As for Cheng Xu's investment, that was another backup plan left by Cai Yinong.

Her trip to Yanjing was initially an eye-opening experience, but it also made her feel like she was walking on thin ice.

Cheng Xu was brought along as an extra layer of insurance.

Congratulations, K!

To Cai Yinong's surprise, Shen Yan's reaction was very calm; he simply offered a word of congratulations.

Then?

That was the end of it.

This left her with a sense of disappointment, like firing a blank shot.

but.

Cai Yinong did not ask any further questions, but instead took out a stack of scripts from her bag.

"Here are a few notebooks. Take a look and see which one interests you."

"Wow, K-sister is really something."

Shen Yan looked down and saw that there were four notebooks in total.

"Look quickly!" Cai Yinong rolled her eyes at him.

"Hold on."

After receiving the script, Shen Yan first glanced at the cover.

The one at the very top is "Xuan-Yuan Sword: Scar of the Sky," a familiar title.

Although the show received mixed reviews, its viewership ratings were quite good.

Using their own top male and female executives to promote newcomers—if this happened in another company, the top male and female executives would definitely have some reservations.

Hu Ge and Xia Jie didn't.

They have a good enough relationship with Cai Yinong that they don't care about such a small matter.

next.

"exquisite"?

Shen Yan also remembered this drama; it was an original script by Tangren Media. However, in his previous life, the drama wasn't filmed until 2019.

The main actors are Zhao Jinmai, Yuan Hong, and Lin Yi.

It received a lot of criticism from netizens after it aired.

The reason for the negative reviews is quite simple.

No matter how many times a script from ten years ago is revised, it will be difficult to meet the tastes of audiences in 2021.

But if it's filmed now, and the costumes, props, and special effects are all up to standard, even if it gets labeled a "terrible drama" after it airs, the viewership ratings shouldn't be bad.

This will lead to the popularity of "thunderous dramas"—the more outrageous they are, the more they'll be criticized, and the more they'll be criticized, the more popular they'll become.

Continue flipping through.

"Three Lives Three Worlds, Ten Miles of Peach Blossoms"?

Ok?

It's a TV series, not a movie?

In fact, Tangren was the earliest copyright holder of "Three Lives Three Worlds, Ten Miles of Peach Blossoms".

Sister Xia usually loves reading online novels, and she was the one who first recommended this novel to Cai Yinong.

but.

The people of Tang Dynasty were too poor.

In the previous life, after obtaining a credit line of 100 million yuan from Yanjing Bank, Tangren announced several projects at the launch meeting of "Scarlet Heart".

The film version of "Three Lives Three Worlds, Ten Miles of Peach Blossoms" is one of the key projects.

Tangren Media aims to use this film to enter the big screen market.

However, making a movie is not that simple. Of all the stages from project initiation to release, filming is the easiest.

You can film it if you have money.

But where does the money come from?

Filming a fantasy drama like "Three Lives Three Worlds" requires a lot of special effects and an investment of at least tens of millions of yuan. Tangren Media cannot afford to gamble with its entire fortune.

After several years of back-and-forth effort, the project still hadn't been established by the time the copyright license expired.

And then.

The TV series rights were acquired by Huace Media, which produced the hugely popular "Eternal Love".

The film rights were bought by Ali, and Yang Yang and Liu Yifei starred in the film version of "Three Lives Three Worlds".

After a quick glance, Shen Yan's gaze fell on the last script.

???

How did this show end up here?