Huayu 2009: Who should we call the Heavenly King?

The film crew was a very feudal and closed-off little society.

Tangren (a Taiwanese entertainment company) prefers to use the same old Hong Kong and Taiwan staff, who are all familiar faces. Although they are not as feudal, the problem of forming cliques is still unavoidable.

Since his falling out with Cai Yinong, Li Guoli has become extremely irritable after returning to the film crew.

From the co-director to the actors, and then to the cameraman, sound engineer, prop master, and production assistant, almost everyone was criticized in turn.

As the director with the most authority in the production team, Li Guoli's negative atmosphere spread directly to the entire crew.

This...it's hard not to spark discussion.

They don't communicate openly, but there's plenty of gossip going on behind the scenes.

what's going on?

in argument?

That night, the blind woman lying in Shen Yan's arms was also gossiping.

"Do you think Old K and Director Li had a fight?"

"You and Sister K are such good friends," Shen Yan said, leaning down to kiss her, coaxingly adding, "Why don't you just ask her directly?"

"I'm not going to ask."

Not only did the blind woman not fall for it, she also breathed on him and rolled her eyes at him.

"I'm not stupid."

"Yes, yes, our Shishi is the smartest."

Shen Yan joked, "Such a clever Shi Shi, why don't you use your brain and think about it?"

"You bad guy!"

Liu Shishi continued to breathe on him, then reached out and pinched his waist hard.

She's not a child, why would you talk to her like that? It's intentional, absolutely intentional.

"Ha ha."

Shen Yan chuckled and took her hand in return.

Actually, he had a vague idea.

Xu Ge told him that Cai Yinong had recently attended several investor dinners in Yanjing.

Around 10 years ago was definitely the peak year for film and television companies to go public.

Several film and television companies, including Huayi Brothers, Huace Media, Bona Film Group, Enlight Media, and Hualu Baina, have gone public, and many more are queuing up for IPOs.

As is well known, the A-share market has very strict performance requirements for listed companies.

If it weren't for the fact that "cultural revitalization" was elevated to a strategic level...

Industries like film and television companies, with their inflated valuations, extremely unstable profits, and immense risks, should never even dream of going public.

Looking ahead, how many internet companies are struggling to survive and have no choice but to go through overseas IPOs?

Standing in the middle of 2010, excluding Huayi (which was already listed), Huace (which was in the queue for listing), Bona (which went to the US), and Hualu Baina (which had a central state-owned enterprise background).

Among private film and television companies today, Tangren Media can definitely be considered a "top student".

Having met with so many investors, Cai Yinong must have had her own ideas. Since they knew her whereabouts, today's events were easy to guess.

Most likely, the negotiations with Li Guoli broke down.

but.

Shen Yan didn't tell Xia Jie his guess.

She can't keep secrets.

Shen Yan still remembers the scene backstage at the 2012 National Drama Awards, where reporters interviewed Xia Jie and Yang Mi about their "underworld" encounter.

At that time, the two had gone through endorsement controversies and a comparison between "Palace" and "Scarlet Heart," and their friendship had long since ended.

During the interview, Sister Xia just kept smiling foolishly and faking it.

It vividly illustrates what it means to "force a smile".

That scene was so awkward.

As for why Shen Yan remembered it so clearly, it's because he was standing right there, watching the drama unfold.

……

The next day.

The atmosphere on set remained tense.

For several days in a row, no one dared to breathe too loudly.

The only two who were relatively relaxed were Huo Jianhua and Huo Jianhua. Huo Jianhua was not a contracted artist with Tangren Media and was very popular, so he was not afraid.

The other one is Shen Yan.

He is invincible because he has no desires. He doesn't rely on Li Guoli for support. Without Li Guoli and Tangren, he can find someone to take over his business anywhere.

What's the panic?

It wasn't until the end of June, after Cai Yinong had been gone for several days, that the atmosphere on set returned to normal.

"Brother Yan, Brother Yan."

That noon, Zhang Dandan excitedly ran to the rest area with her laptop in hand.

"The first video from the Travel Music Festival to surpass one million views on the platform has been created!"

Emperor Shen Yan wasn't in a hurry, but the blind woman next to him had already moved closer.

"What video? Let me see."

"This is it."

Zhang Dandan placed the computer on the table and then pressed the play button.

Shen Yan glanced at it as well.

Ok?

He paused for two seconds when he saw the title.

[A Record of the Graduation Trip of Class 4, Grade 12, Jinling Foreign Language School, Class of 2010]

At this point, the video started playing.

"I have crossed mountains and seas..."

The background music is "The Ordinary Road," but the first two lines are sung by Shen Yan, followed by a large group of young men and women singing along.

At the same time, a scene appears on the screen where a group of high school students are standing on the beach singing together.

It's still a top-down perspective.

That camera work is pretty professional.

This was followed by a montage of various scenes of people having fun after graduating from high school.

Sunshine, beaches, coconut trees, bonfires, group dancing, interspersed with snippets of daily life in senior high school classes.

No wonder it's so popular.

Halfway through the video, Shen Yan had already formed his judgment.

Compared to other uploaded travel videos, this video is very professional in every aspect.

They even recorded their own background music.

This isn't professional?

The filming and editing skills are also quite good.

This video, featured in the travel season section, is like a husky mixed in with a pack of wolves—it stands out so much.

but.

But it wasn't paired with "Orange Ocean".

It's not that there's none at all; there's a section with background music called "Orange Ocean."

As Shen Yan looked around, he felt that the 2010 graduating class of Nanjing Foreign Language School looked somewhat familiar.

Suddenly.

He remembered a song.

The Days on Yanjing East Road.

After the video finished playing, Shen Yan gave instructions.

"Dandan, search for Jinling Foreign Language School again."

"it is good."

Zhang Dandan quickly entered the keywords.

Press Enter.

A long list of videos popped up on Youku. The first one was the one I just saw, and the other one was "The Days on Yanjing East Road".

"Dandan, contact Gold Typhoon and ask them to find some media outlets to interview the creators of the Nanjing Foreign Language School graduation trip video."

If Shen Yan does nothing while already enjoying the current popularity, then his rebirth will have been a complete waste.

炒！

We have to stir-fry it!

"Then, I'll mention to Mr. Zhang (Yi) that we can use this video to promote the concept of 'graduation trip'."

"Okay, I'll go right away."

After saying that, Zhang Dandan left like the wind.

A moment later, Shen Yan's phone rang, and he glanced down at it.

Caller: Zhang Yi.

"Hello, Mr. Zhang."

"Haha, Shen Yan, we're kindred spirits."

On the other end of the phone, Zhang Yi sounded very excited.

"I have contacted the creator of the video."

Then, Zhang Yi slowly explained the whole story.

"Their creation of this video was somewhat related to Class 6 of the third year of high school at Nanjing Foreign Language School."

"Class (4) knows that the people in Class (6) wrote a graduation song, which is the recently popular 'The Days on Yanjing East Road'."

"Upon learning about what happened in the next class, the students in Class (4) decided to organize a similar activity."

"However, no one in their class could write songs, so after discussing it, they decided to record a choral version of 'The Ordinary Road' and take another graduation trip."

"One of the students in their class has a cousin who happens to be in the directing department of Nanjing University of the Arts. The filming and editing of this video were all handled by people from Nanjing University of the Arts."

"The video was released right during summer vacation, and it went viral in just two days."

"Today's viewership has officially surpassed one million."

After briefly explaining the video, Zhang Yi continued.

"Don't worry about the rest, leave it to us! We shouldn't let this unexpected surge in popularity go to waste; we must make the travel music festival a huge hit!"

Zhang Yi acted swiftly.

the next day.

Local mainstream media such as the Yangtze Evening Post and Jinling Evening Post followed up with reports on the graduation trip of Class 4 of Senior 3 at Nanjing Foreign Language School.

Moreover, Jiangsu Satellite TV also sent a news gathering and editing team to conduct news gathering and editing.

then.

Several major video websites have featured it on their homepages.

In 2010, the total number of applicants for the National College Entrance Examination (NCEE) reached over 946 million, and this was only the number of applicants that year.

The number of applicants in 2009 was 1020 million!

Although the class of 09 has graduated for a year, graduation doesn't mean we no longer miss high school.

We can even trace back further back to 08, 07, 06, and so on.

During the high school graduation season, this topic resonates with tens of millions of people.

More and more people are actively sharing their graduation stories online.

Many people may not have experienced this kind of graduation trip, but the smiling faces and happiness in the pictures can resonate with them.

I'm angry!

In just five days, the graduation trip video became a hot topic and made it to the front page of major portal websites.

The number of views across the entire network has been climbing steadily.

million!

Two million!

Five million!

On the day Shen Yan and Xia Jie set off for Yanjing, the video went viral on major video websites, especially QQ Space and Renren.

Everywhere.

Although most of the attention was given to graduation trips, reminiscing about high school, and reminiscing about youth, Shen Yan's music travel season also received a lot of exposure.

but.

The exposure wasn't the most important thing; what mattered more was that the songs "The Ordinary Road" and "Orange Sea" became popular again.

The former regained the top spot on various music charts, while the latter followed its elder brother's lead and fought its way to second place on multiple platforms.

Classic runner-up!

"Haha, Shen Yan, Sony's marketing department just contacted us."

Just before boarding the plane, Zhang Yi called to deliver some good news.

"They are preparing to sponsor the Shen Yan Music Travel Season, with a sponsorship fee of 100 million yuan."

"However, this money is not the key point. Sony China will also invest another 1000 million yuan to hold a 'Graduation Trip Vlog Competition' in conjunction with major universities across the country."

"Of these ten million, one million is for tourism."

"They set up a total of 5 gold awards, 10 silver awards, 50 bronze awards, and 100 excellence awards."

"The gold prize is a travel fund of 3 yuan + a signed album + a Sony α550 SLR camera."

"Silver Award, 1+ autographed albums + DSC-WX1 digital camera."

"Bronze Award, 5000+ autographed albums + W20 phone."

"Award of Excellence: 1000+ autographed albums + W20 mobile phone"

"Besides the tourism fund, the remaining 900 million is all for special marketing expenses."

Immediately afterwards, Chen Yi gave a detailed introduction to the event plan.

It's simply a matter of collaborating with major portal websites, Renren.com, magazines, and other channels for comprehensive advertising.

The core purpose is to generate buzz around the topic of "W20 Graduation Trip".

"This is a sure win for us. Sony has already confirmed that the only official background music for the competition vlog can be 'The Ordinary Road' and 'Orange Ocean'."

"In addition, when your second album is released, Sony will distribute your promotional materials in offline stores across the country."

"Posters, roll-up banners, and the looping of album songs will all be written into the contract."

"If the event is successful, Sony will also launch the [Shen Yan Music Travel Season - University Tour Sharing Session], covering 16 key universities in Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, and Yizhou, sponsored entirely by them."

"Although the university sharing tour is a big pie in the sky, we won't lose anything whether we do it or not."

"We can discuss the specifics in detail once you arrive in Yanjing."

Actually, Sony's thinking is very clear.

Leveraging the trending topic of "graduation trip diary" for targeted marketing.

What is their purpose in joining forces with universities?

Is this to promote Shen Yan?

fart!

For them, the Shen Yan Music Travel Season was just an excuse.

What they really want is to promote the Sony brand within the university student population.

of course.

Just as Zhang Yi said, Shen Yan didn't lose out either.

Sony will cover all marketing expenses, and Shen Yan, Orange Ocean, and the second album "The World Is So Big" will all be featured in campus events.