Huayu 2009: Who should we call the Heavenly King?

Since the influx of Japanese and Korean pop culture into mainland China in the 90s, the younger generation has been most deeply affected, giving rise to a large number of Japan and Korea enthusiasts.

Typical examples of Japanophiles include Luo Dazuo.

Entering the 2000s, with the continued export of Korean dramas, the influence of the Korean Wave in mainland China became increasingly exaggerated.

Especially in recent years, boy groups and girl groups have become a harvesting machine.

The invasion of Western culture is equally fierce. In the film and television industry, American TV series and Hollywood movies dominate the Internet and the big screen.

Music is the main force behind their output.

Hit songs such as "Burning," "Lonely," "God Is A Girl," and "Be What You Wanna Be" have swept the entire internet.

Although Western singers rarely perform in China, the number of people in China who listen to English songs is still enormous.

Therefore, English songs have a considerable audience.

Since Dynamic 101 played "Welcome to Shanghai", other Shanghai radio stations such as Love Radio 103.7, Traffic Radio, and City Radio have also started playing the song.

During the World Expo, Shanghai residents were already extremely interested in Expo-related topics, and this song perfectly matched the atmosphere of Shanghai.

then.

It became a hit.

Baidu search index soared, with over 60% of the popularity coming from the Shanghai area.

Actually, this song was already quite popular, and it had a good reputation among Shen Yan's fans and those who frequently follow the Western music scene.

but.

It did not achieve widespread popularity.

Even if the videos uploaded by Youku and Tudou get decent views, that doesn't count as breaking into the mainstream.

To be honest, Shen Yan had even doubted whether he had copied the wrong song.

Although "Welcome to Shanghai" is not a 100% replica of the original, Shen Yan feels that it is at least 90% as good as the original.

The synthesizer timbre and rhythm remain unchanged.

Later, he thought about it for a while.

let it be.

Just because the original song was a hit doesn't mean his rendition will be. After all, Taylor Swift was already a big hit when he released "1989".

Backed by the record giant Universal, they enjoy completely different promotional treatment.

That evening.

Shen Yan also knew why the radio station suddenly promoted this song.

An ambassador mentioned it briefly during an exchange, and then someone asked a question about it, which eventually reached the ears of a leader.

then.

The radio station started promoting it.

The unexpected turn of events, upon closer reflection, seems to make perfect sense.

Over the next two days, the song's popularity continued to soar, and after the official release of the genuine audio, the Baidu search index surged again.

but.

For Shen Yan, there hasn't been much change yet, except for an increase in discussion, search volume, and exposure.

My Weibo followers have also increased significantly.

Originally, he only had around 70 followers, tens of thousands less than Hu Ge, but in the last two days, his follower count has surged by tens of thousands, and his number of followers has also entered the 80 mark.

Currently ranked seventh overall.

He's currently the kind of person who gets a lot of online discussion; young people know a lot about him, but older people or those who don't surf the internet hardly know him at all.

……

5 month 15 number.

The crew of "The Vigilantes in Masks" officially started filming in Hengdian, but Tangren Media did not hold a press conference.

Cai Yinong has been very busy lately.

The premiere date for "The Weaver Girl" has been set.

On July 15th, BTV Movie Channel will be the first to broadcast the show. If the ratings are good, it will most likely be Beijing Satellite TV in the first round of satellite broadcasts.

Previously, Tangren Media had almost no cooperation with Yanjing Television.

This is the first collaboration between the two parties, and Cai Yinong attaches great importance to it, spending a considerable amount of time in Yanjing recently.

then.

The preparation work for "Love O2O" has also entered the final stage. The drama has an investment of 30 million yuan, with Tangren having 10 million yuan of its own funds and product placement costs of 8.5 million yuan.

There was originally a funding gap.

After all, Tangren Media has another major historical drama, "Scarlet Heart," coming out in the second half of the year. If Tangren Media has to fund the remaining 1150 million yuan itself, its cash flow may become problematic.

but.

Just in the last two days, SMG's subsidiary, Shanghai Media Group, suddenly approached us seeking cooperation.

Cai Yinong was initially confused. Although Tangren's headquarters were in Shanghai, she did not have much cooperation with SMG.

Incompatible styles.

Dragon TV primarily focuses on urban dramas and has never been fond of historical dramas.

It wasn't until she made inquiries that she understood what had happened.

Ultimately, this was all thanks to Shen Yan.

Shen Yan turned down the offer to star in "Flying Swords of Dragon Gate". Deputy Director Hu felt that the matter was over and he had offered compensation, but others didn't want it. He couldn't let Shen Yan continue to grovel, could he?

He is a leader, at least in some way.

However, after "Welcome to Shanghai" became a hit, the situation changed.

As the one who initially proposed it, he left a good impression on the leadership.

Daring to think and act.

Consequently, his next transfer was also arranged.

Now look what happened! He was trying to help someone, but unexpectedly, he gained a huge benefit for no reason.

For an ordinary person, it would be fine; they would just let it go without a second thought.

However, Shen Yan wasn't entirely without "background," so he had to return the favor.

Therefore, Shanghai Media Group got involved in the "Love O2O" project in advance.

With the investment from Shanghai TV, the broadcasting platform for the future has been basically finalized.

Barring any unforeseen circumstances, it will most likely be Dragon TV.

As we all know, the biggest concern for TV drama producers is the issue of getting paid, and many TV stations drag it out for two or three years.

Some of them have simply become unresolved debts.

Among local TV stations, Hunan, Jiangsu, Zhejiang, Shanghai, Anhui, and Beijing TV are all considered high-quality clients.

Although they also have payment terms, there is no worry about not being able to collect the money.

Tangren has a good relationship with Hunan, Jiangsu and Zhejiang provinces, and there is a certain foundation for cooperation.

The other companies?

No.

Now, Shen Yan has made a name for himself at two television stations.

Lucky Star!

A true lucky star!

Cai Yinong wished she could worship Shen Yan.

Don't assume that cooperating with satellite TV stations is easy.

That's quite rare.

Which company doesn't have a complex web of relationships behind it?

For example, the drama "Summer's Desire" that Tang Yan is about to join is produced by Syndicate, whose founder was formerly the deputy director of Anhui TV Station.

Fan Binbin joined Tangde Film & Television, whose founder, Wu Hongliang, was formerly a senior executive at China Film Group.

Ma Zhongjun, the founder of Ciwen Media, was the former executive vice president of the China Federation of Literary and Art Circles Audio-Visual Publishing House.

The owner of Fu Na, who invested in "Spring Bright Pigsy", is the deputy editor-in-chief of the China Federation of Literary and Art Circles Audio-Visual Publishing House.

Huace's boss, Zhao Yifang, also came from within the system and has extensive connections.

As for other companies like Hairun, Jinyingma, and Guangxian, who doesn't have some connections?

In contrast, both Cai Yinong and Li Guoli are "outsiders" in Tangren Media.

For a long time, Tangren Media had to use shell companies to produce dramas. "Chinese Paladin 1" took the cooperation route, which allowed it to be approved as a "domestic drama".

The reason why "Chinese Paladin 1" had difficulty getting broadcast on satellite TV was because it lacked connections.

"Relationships" are also one of the reasons why Tangren is having difficulty collecting payments and is unable to expand on a large scale.

and so.

Cai Yinong both loves and hates Shen Yan.

It wasn't that she truly hated him, but rather that Shen Yan's rise to fame was too rapid, and if things continued to develop this way, Tangren Media would be unable to keep up with his pace.

At this point, Cai Yinong really started to consider financing.

In fact, she had asked many people during this period, including her boyfriend and Mrs. Xu, and most of them felt that it was not a bad thing to introduce external funds appropriately.

Moreover, Tangren's current development momentum is quite good.

The second run of "Chinese Paladin 3" still achieved high ratings, and the opening of the year with "The Myth" and "Chinese Paladin" also greatly increased Hu Ge's popularity.

The momentum of newcomer Shen Yan is, needless to say, incredibly strong!

Although it's in the music field, their fame is undeniable.

Therefore, the Tang people should have had some bargaining power.

but.

Those are things to come later.

There is something even more important to do right now.

Shen Yan's birthday is coming up!

May 5st!

Before heading to Hengdian, Cai Yinong specially asked someone to spend a huge sum of money to acquire a Genelec audio system.

That's a huge sum of money.

The speakers, interfaces, controllers, connecting cables, microphones, etc., cost a total of 500,000 yuan.

Despite rushing, Cai Yinong returned to Hengdian with gifts on the 20th.

"Alright, that's a wrap!"

After the last shot was filmed, Cai Yinong clapped her hands.

"We're having a dinner party at the Little White Building tonight to celebrate our birthday!"

"Oh! Oh!"

Upon hearing this, the set erupted in cheers.

The weather was already getting hot in mid-May, and "The Vigilantes in Masks" was being filmed on location, with today's shoot being an outdoor scene.

Who wouldn't be happy to finish work early?

At night, Shen Yan was surrounded by people and arrived in front of a huge three-tiered cake in the small white building. The number '21' candle was particularly eye-catching.

He was actually quite happy today.

He really liked Cai Yinong's gift.

Who wouldn't love a dream box?

Actually, even though Cai Yinong didn't buy it, Shen Yan was also planning to buy a set for himself. He wasn't buying it because he was saving money to set up his own recording studio.

That's why people say playing music costs money.

Shen Yan spent 200 million yuan to set up a basic recording studio in his previous life. If he wanted to go all out, he couldn't afford it, he simply couldn't afford it.

of course.

He wasn't planning on going all out, but it would still cost at least eight figures, right?

With the venue, acoustic modifications, and equipment all fully equipped and fully stocked, an eight-figure sum would be typical.

Happy birthday to you, happy birthday to you...

As the blessing song played, Shen Yan closed his eyes and made a wish.

I don't seek to get rich quick.

All I want is to enjoy life.

Then, the candles were blown out, the cake was cut and divided, followed by another round of toasts.

Although Shen Yan is not the male lead in the drama, among the main actors present, only Huo Jianhua, who has been in the industry for many years, can rival him.

Therefore, people came one after another to offer toasts.

Even with his high tolerance for alcohol, Shen Yan became dizzy from being repeatedly forced to drink.

Does alcohol break down quickly?

Drink faster!

If I didn't have to work the next day, I probably would have gone to a karaoke bar.

Tonight was easy; Shen Yan only sang two songs on stage, and the banquet ended a little after nine o'clock.

Back in his room, Shen Yan loosened his collar, kicked off his shoes, and went straight into the bathroom.

bath!

After taking a shower, he didn't plan to continue working and went straight to sleep.

Thud!

Thud!

Thud!

Just as he was about to fall asleep, three very soft knocks suddenly sounded on the door.

Who is at this point?

Shen Yan opened his eyes and walked to the door.

The moment the door was opened, a petite figure came into view, followed by a delightful fragrance.

After taking a shower, Xia Jie wore a loose white T-shirt, her cheeks still flushed.

"Shi..."

Before Shen Yan could finish speaking, Sister Xia burst in like a little lion that had been gathering its strength for a long time.

boom!

close the door!

The blind woman posted it directly.

That thin T-shirt couldn't keep out his burning body temperature at all.

"Happy birthday."

Then, Sister Xia tiptoed and precisely covered Shen Yan's lips with hers.

At this moment, Shen Yan could no longer hold back.

Damn it!

At times like these, who can tolerate it?

Let's do it first and talk about it later.