Huayu 2009: Who should we call the Heavenly King?

Wuzhizhou Island.

Looking at the two of them smiling at each other in the sea under the setting sun, Li Weiran smiled like an aunt, and then called out with a touch of reluctance.

"Pass!"

Although the shooting time was short over the past few days, it was a very enjoyable experience.

He had a premonition.

The finished products of music videos and gay porn are definitely not bad.

At least it justifies the 'high' director's fee.

This time, DDP Guoan invited him to film, and he was paid 150,000 yuan as a director's fee.

The shooting took four and a half days, the round trip took one and a half days, and the post-production took a week, so it took about two weeks in total, averaging 10,000 yuan per day.

The price isn't low, but the job is very easy.

That evening, the two supervisors from Sony China and DDP Guoan made a bold decision to spend all the remaining 50,000 yuan of filming funds.

Let's have a bonfire party by the sea!

After enjoying delicious food and fine wine, of course, beautiful women are indispensable.

Xiao Tang was very excited the first two times, but the third time she burst into tears, the kind of crying that makes her cry uncontrollably. While crying, she bit Shen Yan's shoulder and threw a tantrum, fueled by alcohol.

"asshole!"

"Fool!"

"You big idiot!"

She knew the dream was about to end.

pity.

That song isn't finished yet.

Afterwards, seeing Xiao Tang fast asleep and the tear stains on her eyes, Shen Yan tiptoed to the balcony and lit a cigarette.

Human hearts are made of flesh and blood.

Seeing her cry so heartbreakingly, he was also a little moved.

but.

Just like the lyrics of the revised version of "Obsessed".

But I am a wanderer, drifting into this mortal world...

His nature meant he couldn't stay, nor could he provide anyone with lasting stability.

After finishing his cigarette, Shen Yan returned to bed, where Xiao Tang was fast asleep.

She just went too crazy; her emotions were too volatile, which hurt her both physically and emotionally.

He stroked her hair and then fell asleep.

The next day.

There was no familiar wake-up service. Shen Yan reached out and touched the side, but it was empty. He looked around and realized that Xiao Tang's things were all gone.

Finally, his gaze fell on the sticky note on the bedside table.

[The little tiger teeth aren't fixed anymore, isn't that special? But it won't bite you anymore, too bad... I won't live to see its release. Sayonara, you prodigal son.]

The ending is a crooked smiley face.

Shen Yan smiled upon seeing the comment.

then.

Put it in your bag.

Throwing it away would be too heartless.

He's not heartless, is he?

After packing their bags, the MV production team went their separate ways. Shen Yan took Hu Jia and Zhang Dandan and flew directly to Shanghai, while Li Weiran led his team to Beijing.

Along the way, seeing Zhang Dandan's strange expression, Shen Yan asked her directly.

"What's wrong? Why are you staring at me like that?"

"No, Brother Yan is awesome!"

Zhang Dandan hesitated for a long time, then changed the subject.

"baffling."

Shen Yan shook his head. Could it be that this silly girl found out?

So what if they found out? It's no big deal. At least for now, Zhang Dandan is keeping her mouth shut.

Besides, he's single now!

It's not like I'm juggling multiple relationships, so what's there to be afraid of?

About two hours later, the plane landed at Hongqiao Airport. Upon seeing Cai Yinong standing at the arrival gate, Shen Yan, wearing a mask and sunglasses, glanced back at the two of them.

What's going on?

Cai Yinong is the CEO of Tangren Media, and today isn't a special day. Why did she have to come to pick her up at the airport?

Even Hugo didn't receive this treatment.

"You'll find out once you get on the bus."

Hu Jia winked and smiled mysteriously, refusing to say more.

soon.

Shen Yan knew what these three women were up to.

"Take a look for yourself."

After getting in the car, Cai Yinong handed over three contracts: one in Chinese, one in English, and one in Italian.

"An Armani endorsement?"

Shen Yan was startled when he saw that person looking up.

There was no joy.

He doesn't really care what brand he endorses.

High pay and low workload are his criteria for judging whether an endorsement is good or not.

I was truly surprised.

2010 is not 2020, even though the domestic luxury goods consumption market has already shown explosive growth.

However, celebrities rarely manage to secure endorsements from top luxury brands.

Currently, there is only one legitimate luxury brand ambassador in the Chinese entertainment industry.

This refers to Zhang Ziyi, who is deeply embroiled in the "triple scandal".

In early 2009, after the beach scandal broke out, Zhang Ziyi's reputation plummeted, and she was met with a barrage of criticism online.

At the end of last year, another ink-splashing incident broke out.

In early 2010, some people questioned her again about fraudulent donations.

Even the thickest blood can't withstand three consecutive scandals.

Zhang Ziyi first wore Armani in 2004, and it wasn't until the winter of 2008 that she finally became the Greater China spokesperson for Armani's secondary line.

She is also the first celebrity in mainland China to become a spokesperson for a top luxury brand.

At that time, Li Binbin only had one Montblanc brand ambassador, and Zhou Xun was merely a brand friend of Chanel.

Not long ago, media reports continued to circulate that Armani had decided not to renew its contract with Zhang Ziyi.

"It's a watch."

Cai Yinong rolled her eyes at him.

"It's not the whole line. This contract is a gift from that little Italian princess. She said that this collaboration is just the beginning, starting with a watch endorsement."

"In the next two years, we will strive to upgrade you to a brand ambassador for Greater China."

"Take another look at the endorsement fee."

"500 million?"

Turning to that line, Shen Yan once again showed a surprised expression.

"Yeah, that's why they say foreigners are rich."

Cai Yinong remarked with emotion.

"What is 500 million to me is equivalent to 50 euros in their eyes. However, Tangren will split this money with Gold Typhoon."

"Of course, your share will remain unchanged; you'll still get 70%, and the remaining 30% will be split 50/50 between Tangren and Gold Typhoon."

Qi Yalai used the promise of being an "Armani spokesperson" as bait to force Cai Yinong to sign a supplementary contract.

In the future, Tangren Media will share all endorsement resources provided by Gold Typhoon with Gold Typhoon.

50/50.

Meanwhile, the two parties need to negotiate regarding Shen Yan's future plans. Although Tangren still has the right to make the decision, Tangren has an obligation to inform Shen Yan in advance before making a decision.

"By the way, you should also prepare for Armani's signing and launch event in Shenhai next Friday."

"Zhi Yalai will also be attending."

"Uh, aren't we going to Sohu next week?"

"It's been changed."

Cai Yinong sighed.

"That endorsement is nothing compared to this. I found someone to coordinate and postpone the Sohu matter by one day."

Yes.

Shen Yan also secured the endorsement deal for Sohu's "Demi-Gods and Semi-Devils 2," at which point Cai Yinong felt a little regretful.

Agreeing too soon!

If the contract was signed after the Armani press conference, the endorsement fee for "Demi-Gods and Semi-Devils 2" would be at least 2-300 million yuan a year.

Now?

Only 120 million.

This also includes the commercial licensing fees for the song "Half City of Smoke and Sand".

There are no secrets in the entertainment industry.

The news that Zhang Ziyi would not renew her contract with Armani had already spread within the industry, and countless male and female stars were eyeing this opportunity.

When a whale falls, all things are born.

An Armani endorsement is more than just an endorsement; it's an industry recognition, an affirmation of an artist's status and style by the fashion industry and luxury brands.

To put it more bluntly, getting a top luxury brand endorsement is equivalent to getting promoted and elevated in status.

That day, a piece of news circulated within Harper's Bazaar.

On March 19th, Armani will hold a signing press conference in Shanghai to officially announce that mainland singer Shen Yan will become the spokesperson for its watch line.

She skipped the roles of brand ambassador and brand friend, and became a spokesperson in one step.

Although it's just a spokesperson for watch lines, this is the typical approach of most luxury brands; they rarely achieve everything in one go.

The process can start as a brand ambassador or brand friend, then move on to a spokesperson; or it can start as a spokesperson for a sub-brand or sub-brand, and then be upgraded to a spokesperson for the entire brand.

……

Paris.

Fan Binbin, who had just finished attending Paris Fashion Week, was stunned for several seconds upon receiving this news.

Armani endorsement gone?

In the past few days, she has been proactively communicating with Armani's creative director.

The other party was very polite, and the conversation went very smoothly. So it turned out that it was all just polite talk from beginning to end?

Yes.

This singer named Shen Yan only endorsed the watch.

However, as long as no major problems arise during the evaluation period and his reputation continues to steadily increase, Armani will most likely not sign a new spokesperson.

I'd rather leave the brand ambassador positions for the entire Greater China region vacant than sign any.

She had heard of Shen Yan.

The song is very popular.

Songs like "In My Song," "The Ordinary Road," and "The Brightest Star in the Night Sky" became hits everywhere.

She also knew that Shen Yan was a contracted artist under Tangren Media and a student at the Beijing Film Academy.

however.

She never imagined that there would be a competitive relationship between them.

How long has Shen Yan been in the industry?

I heard he even wrote an English song, but all things considered, he's only been in the industry for a few months.

Has Armani gone mad?

surely not.

Therefore, there is only one answer: Shen Yan has a very powerful background.

Like Fan Binbin, Shu Qi and Li Yuchun are also paying attention to this matter. Armani had previously contacted them.

However, at the end of last month, the other party suddenly cut off all contact.

Only now do they finally understand.

It turns out he stole the endorsement!