Huayu 2009: Who should we call the Heavenly King?

Good morning, everyone commuting to work! Happy New Year!

"Welcome to Dynamic 101's 'Musical Breakfast'."

"New year, new look. In 2010, let a brand new original single accompany you on your new commute."

"Next, we'd like to present newcomer Shen Yan's original single – 'You Exist in My Song'."

After a brief announcement, "You Exist in My Song" reached the ears of countless car owners via radio waves.

Besides Dynamic 101, another music radio station in Shenhai, 103.7, is also playing this new song.

At the same time, music radio stations in major cities across the country, such as Beijing, Guangzhou, and Shenzhen, recommended "My Song" one after the other.

Such a nationwide, unified, and intensive promotion is certainly not something that spontaneously gained popularity based on hard power.

It was all the result of Gold Typhoon's coordinated efforts behind the scenes.

Although the golden age of radio has long since ended, a large number of drivers still habitually listen to radio music during their commutes during rush hour.

"You exist, deep within my mind..."

Shen Yan, who was on his way to the airport, also heard his own voice on the car radio.

It feels very strange.

He then took out his phone and took a picture of the car's infotainment system.

soon.

He updated his Weibo with a new post.

【first】

Since the video of Shen Yan's New Year's Eve concert unexpectedly went viral, his Weibo followers have continued to increase.

From the initial few dozen, a few hundred, and a few thousand followers, the number of fans officially surpassed 10,000 by New Year's Eve.

Before setting off, he glanced at the webpage again and saw that after his New Year's Eve debut performance, he gained more than 10,000 followers overnight.

There aren't many zombie fans on Weibo right now; it's mostly real people.

"Brother Yan."

Zhang Dandan turned her head with a look of surprise and delight.

"You're on the front page!"

"what?"

Shen Yan said in surprise.

"What headline?"

"Youku, and QQ Music."

Zhang Dandan showed the text message interface on her phone.

"I just received a message from Mr. Zhang (Yi): both major platforms have given you a featured spot on their homepage!"

"Oh, right, Sister Jing also said that she'll give you a surprise at the album release conference."

surprise?

Shen Yan didn't care about the surprise; he was already quite surprised.

The gold medal typhoon was a bit too powerful.

To be honest, he was a little panicked.

Mother Nie's.

Radio, print media, video platforms, music platforms, and portal websites—it's practically a full-channel, no-blind-spot promotion. How much advertising and distribution costs must have been poured in?

If we're looking for a benchmark, he's currently enjoying the same treatment as Zhou Bichang.

Who is Zhou Bichang?

She signed a full contract with Gold Typhoon, and Gold Typhoon takes a cut of every penny she earns.

What about him?

It's just a record deal.

There is no such thing as unconditional favoritism in this world. Shen Yan had been pondering this for the past few days, but he still couldn't figure out what Gold Typhoon wanted to get out of him.

Be puzzled.

I examined it carefully several times.

First of all, the contract is definitely not the problem. It would be difficult for Gold Typhoon to forcibly obtain something he disagrees with through legitimate channels.

Unofficial channels?

Zheng Donghan is neither from the Xiang family nor Yinghuang, and at least does not have any obvious criminal background.

Besides, this is the mainland.

So what if they're outsiders? Do they dare use the methods of the old era?

After much thought, Shen Yan decided to stop worrying about it.

He's already encountered being reborn, so what else can't he accept?

Perhaps it's a response to good fortune?

Two and a half hours later, the plane landed at Yanjing Airport. Looking at the white snow scene outside the window, Shen Yan casually updated his Weibo again.

He posts a lot on Weibo just to make himself seem more "alive".

2010 and more than a decade later are two different eras. In the future, Weibo will be full of fake people and official rhetoric.

If we bring that system into the present.

Ha ha.

Netizens will teach you a lesson.

Not long after, Shen Yan saw Hu Yanbing, who was wearing a black down jacket and a mask covering his face.

"Congratulations, the new song has received good feedback."

Hu Yanbing offered a brief congratulatory speech and then got straight to the point.

"Let's go, let's record the voices now."

There were no unnecessary pleasantries.

With time running out and the task at hand, Shen Yan didn't even go to the hotel and drove straight to the Oasis Recording Studio.

It's not Hu Yanbing's top-tier recording studio.

After the budget was upgraded, everything that needed to be maxed out was maxed out.

Recording a song is never just about a singer singing into a microphone once and that's it.

Human ears are very subjective, but microphones are very objective; different brands and models of microphones will produce different results.

Shen Yan arrived at the oasis, chatted with Li Jun for a few words, and then went into the recording studio.

Li Jun was the recording engineer for his album. In China, he is among the top recording engineers, including Pu Shu, Sun Nan, Wang Feng, Xu Wei, Lao Lang, Han Hong, and others.

He has collaborated with almost all well-known singers.

Very stable.

"Are you ready? Let's try the Newman U87Ai first, then the M149, then the AKG C414, and finally the ELA M251."

Upon hearing the voice in the earphones, Shen Yan made an OK gesture.

These models are all top-tier microphones in the industry.

While most music fans can't tell the difference between these models, the difference is quite noticeable with professional monitoring equipment.

Like the Newman M149, the sound is warmer and thicker, while the ELA M251 is more retro and has a wider high frequency range.

In addition, everyone's vocal foundation is different, so choosing the right microphone can make recording and mixing much more efficient.

More than half an hour later, Li Jun put down his headphones and looked at Shen Yan next to him.

Which one do you prefer?

"Use the M149 for ballads, and the AKG C414 for a few rock tracks."

Shen Yan thought about it and decided to stick to the original plan.

"The 'Girl' video uses the ELA M 251 to create a close-up sound effect that sounds like a cell phone earpiece, like a whisper in your ear."

"OK, shall we begin?"

"Can."

For the next few days, Shen Yan spent every day in the recording studio.

My phone was switched off the entire time!

Big sister?

ignore!

Listening to the bedside?

No time!

Naza?

I'll reply to two or two occasionally.

As for Pan Zhilin and Zhang Run, they are all things of the past.

While engrossed in recording, "My Song" steadily rose in the rankings of various music charts, including MusicRadio TOP Chart, Oriental Billboard, Music Pioneer Chart (Guangdong Province), Pengcheng Music Chart, Baidu MP3 New Song Chart, and QQ Music New Song Listening Chart.

Shen Yan doesn't pay much attention to these lists.

New artists and new songs want to debut and chart without spending money?

Buying chart positions and manipulating Google Play rankings are unspoken rules in the radio industry, and the same applies to online platforms; they all need to manipulate chart positions.

Singers with a large fan base are simultaneously encouraging their fans to boost their chart rankings for free while also spending money to buy data.

For newcomers without a fan base, record companies can only spend money to hire online marketing companies to boost their chart rankings.

Platforms like QQ Music and Kugou offer a 20,000 yuan guarantee to get a song into the top ten of the new song charts, but the guarantee is only valid for one week.

A week later, they either need to renew their subscription to climb the charts, or continue to push higher based on the quality of their songs.

Most lists look like this.

Therefore, Shen Yan didn't care about the inflated data in the first week. The real battle would begin when the subscriptions stopped next week.

If you're a complete newcomer, it doesn't matter; you don't have a record company to promote you.

Even if a work is excellent and amazing, it is difficult to break into the public eye in a short period of time and can only rely on word of mouth to slowly spread.

A typical example is Xu Song. He started releasing songs online in 05 and 06 and frequented various karaoke platforms. He gradually became popular in 07 and 08.

He didn't release his first solo album until 09.

The real large-scale exposure came after signing with Ocean Butterflies.

This is why Shen Yan didn't pursue the path of becoming an online singer.

In this world, without connections and a few years of experience, do you think newspapers, TV stations, radio stations, or internet platforms will even acknowledge you?

How many years?

The daylily buds have gone cold.