Huayu 2009: Who should we call the Heavenly King?

[Wow, this guy is amazing! Who is he? He's so handsome! And his voice is incredible!!!]

[ORZ...I'm speechless. This typhoon, this aura, he doesn't seem like a newcomer at all. Where did Xu Wei find such a genius?]

[Looking for the song title! Looking for the song title! Looking for the resource! I can't find it on any major platforms, does anyone have it? I'm begging you!]

[Looking for a high-definition, uncensored version, a full-length torrent file, etc.]

[So cool! A decent new rock voice has finally emerged in China!]

He seems to glow when he sings; his stage presence is incredible. He was born for the stage.

[We've tracked him down. It's Shen Yan. Remember this name. I have a feeling he'll become famous.]

[Wow, this guy is awesome! He's way better than Chris Lee and Zeng Yike. The Chinese music scene needs talent like him.]

[Brother Chun is a true man, a real tough guy]

[Brother Zeng is a true hero, a tough guy like Sylvester Stallone]

【…】

After reading some of the comments from netizens on Youku and Tianya, Shen Yan shut down his computer.

Let the bullets fly a little longer.

Around 2010, online public opinion and mainstream perspectives were somewhat lagging behind, and online hot topics often took many days to develop before entering the mainstream.

Take Brother Sharp for example. His rise to fame on Tianya was followed by reposts on foreign websites and reports on domestic websites, which took nearly half a month.

Actually, this is quite normal.

Before reporting, legitimate media outlets need to select topics and submit applications, and after editing and reporting, they also need to review the reports. The whole process takes about a week.

The video continued to circulate online during the day that Shen Yan was filming.

The most mysterious group, the "Site Monsters," has appeared!

Old-school netizens who haven't experienced the influence of self-media and marketing accounts, to be honest, are ruthless when it comes to cursing and stabbing, but their recommendations and endorsements are also genuine.

Seeing the video go viral and sparking heated discussions among netizens, fans who attended that concert had a certain feeling.

The "treasure" he had just discovered had also been discovered by others.

The more heated the discussion, the greater the desire to promote it.

Many fans at the concert even replied online intensively, sometimes for several hours at a time.

slowly.

Various documents about Shen Yan were also unearthed.

He's not a complete novice; Tangren's marketing may be a bit aggressive, but they still offer basic packages.

In addition, Gold Typhoon also has considerable influence in the media circle, and has recently published quite a few related advertorials.

It just hadn't become popular before and hadn't garnered much attention.

This time, taking advantage of the "secretly filmed" video, resourceful netizens dug up all those reports.

This is also why Shen Yanyan later "defected" and signed a record deal.

If you go it alone, where will you get those media resources?

of course.

The contracts offered by Tangren and Gold Typhoon are relatively fair, which is a key point. If it were a slave contract, he would be a fool to keep it.

Having a platform in the early stages is quite good.

Furthermore, does setting up your own studio mean you can monopolize everything?

How is that possible!

Without connections, even if a TV series is produced, it won't sell. Movies are even worse; even if someone distributes them, there's no guarantee of screenings or release dates.

The coal boss is rich and powerful, isn't he?

They were scammed and their parents don't even acknowledge them anymore.

When internet capital later entered the film and television industry, it also paid a hefty price in tuition fees.

Although Shen Yan graduated from Beijing Film Academy, so what? Beijing Film Academy graduates so many students every year, so its reputation is worthless.

What's truly valuable is what happens after it becomes popular.

First, you have to prove your value and gain market recognition before the signboard can become a "link".

No fire?

A roadside stall.

"Pass."

"It's past nine o'clock in the evening," Lin Yufen said with a smile.

"That deep breath you just took was great, Yanzi. Keep it up tomorrow."

"knock off!"

At his command, everyone else on the scene immediately got busy, and Shen Yan also rushed to remove his makeup.

"Shen Yan, how about we grab some late-night snacks later?"

At this moment, Liu Shishi came over for a visit.

"Old Yuan and Sister K are both going."

"You all go ahead, I have a meeting."

Shen Yan glanced at Liu Shishi in the mirror.

"It's arranged with the record company."

"Alright then."

Liu Shishi waved her hand and turned away dejectedly.

Not long after, Shen Yan returned to his room and glanced at Youku.

It has been viewed over 40 times.

Not bad, not bad, better than he expected. Shen Yan never thought it would become as popular as "In the Spring".

The immense popularity of "In the Spring" is due to a confluence of favorable circumstances, including perfect timing, location, and popular support. Moreover, the most important reason for its success lies in its contrast.

Without the label of "migrant worker," without the sincerity of the performance, and without a certain level of skill, that video wouldn't have gone viral.

Without these objective conditions, the two of them would not have been able to make it all the way to the Spring Festival Gala.

After taking a quick shower and waiting a while, he logged onto QQ and started a multi-person voice chat with Huang Weijing, Zhang Yi, and others.

Zhang Yi is the publicity director for Gold Typhoon in mainland China, and also the agent for Hu Yanbing, Zhou Bichang, and Li Jian.

Responsible for coordinating various activities.

The pre-launch meeting lasted an hour, and at the end, Zhang Yi sent over a schedule.

"Shen Yan, your New Year's Eve plans are set."

"We set off on December 26th, had our first rehearsal on the 27th, and our first official rehearsal on the 28th."

"Then, David (Tao Jiji) arrived on the afternoon of the 28th, and you discussed how to sing. You had a rehearsal on the 29th, a dress rehearsal on the 30th, and the final joint dress rehearsal on the 31st."

"OK."

The stage for the New Year's Eve celebration was huge, and there were many spectators, but the number of people actually present was not large, only about ten thousand.

As for why Jiangsu Province chose to hold its New Year's Eve celebration in Guangzhou, it was mainly to expand its national influence.

Establish a strong brand.

Secondly, it also has to do with the weather. Hunan TV held its New Year's Eve celebration at Window of the World in Shenzhen, which was outdoors. If it were held locally...

The temperature in Hunan Province at the end of December is much colder than in Shenzhen.

A moment later, after hanging up the voice call, the older sister rushed over again.

Very persistent.

……

The next day.

The gold medal typhoon is starting to gain momentum.

The Southern Metropolis Daily fired the first shot, releasing the day's top entertainment news story.

Youth is a bumpy journey: The fantastical musical path of Shen Yan, a junior at Beijing Film Academy

same day.

The Yangcheng Evening News also published a press release.

Zheng Donghan personally selected Shen Yan, a talented student from Beijing Film Academy, to sign with Gold Typhoon.

Not only these two articles, but Gold Typhoon also has a host of top stars, and its media resources are on a completely different level from Tangren Media.

Rock veteran Li Yanliang praises Shen Yan's talent as a once-in-a-decade rarity – Entertainment News

From Actor to Singer-Songwriter: Shen Yan's "Mountains and Seas" Ignites Huanglong Sports Center – Qianjiang Evening News

"Newcomer Shen Yan to Perform with David Tao at New Year's Eve Gala" - Yangtze Evening Post

"..."

On the same day, Enlight Media's "Entertainment Live" featured a special report on Shen Yan, and clips of him at Xu Wei's concert were officially broadcast on television.

And it's a high-definition version.

Overnight, news about Shen Yan sprang up like mushrooms after rain on major portal websites.