Huayu 2009: Who should we call the Heavenly King?
Chapter 20 Heavy Investment Promotion
"Is this the mainland Chinese version of Twitter?"
That evening, after taking a shower, Zhang Junning sat in front of her computer and casually browsed Weibo.
Yes.
She has already moved in.
Without any attempt to hide it.
Shen Yan didn't care. He had already mentioned to Cai Yinong and Huang Weijing during their long conversation that day that he wouldn't be trying to create a persona of a pure and innocent young man.
It's too hard.
It is also prone to landslides.
Look at those celebrities who once cultivated an image of an innocent, boyish charm.
For example, electric eels.
Furthermore, there's the famous quote from CEIBS: "Yes, we have a child."
The more fans you attract when you establish a persona, the more backlash you'll face when you leave the fandom.
Although there are many haters, being controversial is still being popular.
What's more terrifying than being black and red is not being red at all.
Chen Zhipeng, a former member of the Little Tigers, is a typical example. No matter how outlandish his outfits were, he still wasn't famous.
Most of the time, no one pays any attention.
"Um."
Shen Yan said while drying his hair.
"You can register an account and try it out."
"Okay, I'll apply for one right away. Can you teach me how?"
Zhang Junning does indeed intend to develop her career in mainland China.
The mainland has a large population and great market potential, making it an emerging market, a consensus already reached in Hong Kong and Taiwan circles.
Moreover, the government provides implicit support to Hong Kong and Taiwan artists.
In contrast, the markets in Taiwan and Hong Kong are very limited in scale and extremely competitive. Some newcomers will do anything to get ahead.
Once someone started it, there was no stopping them, and the environment deteriorated rapidly, becoming increasingly brutal.
"I'll teach you."
Shen Yan chuckled. How could a top student not know how to use a computer? He was just using this as an excuse to be affectionate.
See through, don’t say through.
Just as the two were taking the opportunity to be affectionate, Huang Weijing, thousands of miles away in Hong Kong, returned to Gold Typhoon with the demos.
Pushing open the conference room door and seeing that everyone had arrived, Huang Weijing apologized.
"Norman (Jung Dong-han), there was a traffic jam, so I'm a little late."
"It's okay, we just arrived too."
Zheng Donghan waved his hand.
Today he called several producers together, partly for Shen Yan's album, and partly for that.
He values the mainland market that Shen Yan represents.
If they can make Zhou Bichang, Li Jian, and Shen Yan all famous, Gold Typhoon can fetch a better price.
Zheng Donghan was exhausted.
I entered the record industry in the 70s, and witnessed the rise of vinyl, cassette tapes, CDs, MTVs, and digital music.
He was both a participant and a witness.
Many outstanding singers, such as Zhang Guorong, Tan Yonglin, Zhang Xueyou, The Wynners, Li Min, and Wang Fei, either debuted under his tutelage or were made famous by him.
In the age of digital music, he sees no point in continuing.
Besides, he's not young anymore, he's over sixty, and he's reached retirement age.
but.
He hasn't decided whether to retire next year or work for a few more years, but he's definitely going to sell.
If the investor representative, Pang Weiren, is sincere enough, he wouldn't mind staying at the helm for a few more years.
What sincerity?
Money, of course.
He expects Gold Typhoon to fetch 500 million.
After a long pause, Zheng Donghan raised his hand and said.
"Joanna, please introduce this newcomer to everyone."
"OK."
Huang Weijing is always very capable; she had already prepared the PPT on her way back.
"Shen Yan was born in Feixi County, Anhui Province in 89. He is 20 years old, a junior at the Performance Department of Beijing Film Academy, class of 07."
"I started learning piano at a young age, and developed a love for rock music in junior high school..."
Following that, Huang Weijing gave a comprehensive introduction, covering her place of origin, family background, personal history, hobbies, and creative style.
During this time, she also posted photos of Shen Yan from his childhood and adolescence in the PPT.
Most of the information was provided by people from Tang Dynasty China.
Upon seeing those photos, Zheng Donghan's eyes lit up.
He's very handsome.
He was just as handsome as Li Min was in his youth, but their temperaments were quite different. Li Min was the kind of gentle and refined nobleman, while Shen Yan was more like a mischievous kid.
The little girl really likes this one.
Look at Edison, he not only fascinates his fans, but also bewitches female celebrities in the industry.
After Huang Weijing finished her introduction, Zheng Donghan asked a question.
"How many songs did you bring back this time?"
"Of the seven songs, three were picked out by Shen Yangang. There are no demos for 'Obsessed,' 'Toy,' and 'The Brightest Star in the Night Sky.'"
"Then let's put the ones we brought back first."
"OK."
Huang Weijing turned on the conference room's audio system.
Then, press the play button on your computer.
About half an hour later, after the seven songs were played, the venue was quiet for a long time.
"The younger generation is truly formidable."
After a long while, Zheng Donghan took off his glasses and gently wiped them.
"The boldness in choosing songs—adult ballads, pop rock, indie rock, psychedelic electronic music—is quite surprising."
"What surprised me even more was that he was still very clear-headed and knew to choose 'My Song,' 'Bubble,' and 'The Ordinary Road' as the main tracks. Although there was no demo for 'The Brightest Star in the Night Sky,' I think it would mostly be in line with the mainstream market."
"Haha, yeah."
Beside him, Mark Lui, the producer of Li Min's hit songs such as "Seven Friends", "Everywhere You Kiss", and "Good Hearted Breakup", chimed in.
"These demos generally have strong melodies and mature arrangement ideas. In my opinion, 'You Exist in My Song' and 'The Ordinary Road' have the potential to become hit songs for everyone."
"Boss, this album has great potential. I don't think Shen Yan's requests are excessive. If he can release three albums like this in a row, he will be the Jay Chou of mainland China."
"Mark (Lei Songde), your description is not very good. If you're going to do it, do it like Shen Yan in mainland China. He's a good prospect, so don't label him indiscriminately."
Tai Chi band guitarist Deng Jianming stroked his chin.
"Also, although the songs you mentioned have greater market potential, I prefer 'Boy' and 'Mountains and Seas.' The interludes, outros, drum beats, and guitar riffs of these two songs are all fantastic."
"Extremely solid!"
"Moreover, his singing did not overly show off his skills, but was full of emotional tension and infectiousness."
Before long, the other producers and creators of Gold Typhoon offered their suggestions one by one.
Without exception, all of them received positive reviews.
Some people have raised questions, saying that "The Ordinary Road" doesn't seem like something a teenager would write.
Huang Weijing specifically asked about this song, and Shen Yan gave her a reply at the time.
That was his father's experience.
then.
The production staff on site had no further questions.
You don't necessarily have to have personal experiences to write songs; novels, movies, and other people's experiences can all be sources of inspiration.
About half an hour later, after listening to the core creative team's analysis of the lyrics, music, arrangement, and other aspects, Zheng Donghan finally began to seriously consider those 'conditions'.
While it's possible to offer conditions like buying rankings or securing public relations awards, they certainly shouldn't be included in the contract terms.
Therefore, even if Gold Typhoon breached the contract, Shen Yan could not hold them accountable.
His previous authorizations were just talk, not execution. Now, after listening to these works, he feels he can use them for public relations.
You can spend money!
If Shen Yan can become an overnight sensation, the acquiring party should be able to pay tens of millions more for the remaining two record contracts, right?
Although Shen Yan's record contract is very lenient, making it difficult for the company to gain much profit from it, fame is still important.
Anyway, the outside world doesn't know the details of the contract; knowing just one thing is enough.
Shen Yan is the new pillar of Gold Typhoon in mainland China!
Having this reputation is beneficial for both promoting the label (Gold Typhoon) and signing new artists.
As for whether Shen Yan will stay with Gold Typhoon after his record contract expires, what does that have to do with Zheng Donghan?
That's something for the new and old bosses to consider.
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