Huayu 2009: Who should we call the Heavenly King?

Chapter 134 Sweep

The cast and crew of "Love O2O"

"Hello, Shen Yan."

After Hu Ge's introduction, Tang Yan immediately extended her hand enthusiastically, looked at Shen Yan with a smile, and casually touched his palm with her fingertips.

"I'm so glad to see you in person today! You're even more handsome than you look on camera."

As she spoke, she deliberately glanced at the blind woman next to her and added with a smile.

"Haha, Shishi, don't misunderstand, it's just admiration. Besides, I already have a boyfriend, I'll introduce him to you next time."

"Oh? Really?"

This sentence instantly triggered Sister Blind's underlying gossip-loving code, and her attention was immediately diverted.

"Who is it? Who is it? Do I know them?"

You'll know when we meet.

Tang Yan chuckled, feigning mystery.

Shen Yan, standing to the side, simply watched the two interact with a smile.

The name "Blind Sister" is truly fitting; she really is blind. This newly-acquainted "best friend" is anything but honest.

but.

It's true that she has a boyfriend.

Taiwanese actor Chiu Tse and another actor developed feelings for each other while filming "Summer's Desire," which is a common occurrence in the entertainment industry.

Idol dramas are notorious for producing on-screen romances. Just think about it: handsome men and beautiful women are together every day, filming nothing but sweet love scenes.

There are also occasional intimate scenes.

It's perfectly normal to hit it off.

but.

Having a boyfriend or girlfriend doesn't affect other things.

People in this circle take those things much less seriously than ordinary people.

However, Shen Yan did not believe that Tang Yan had fallen in love with him at first sight.

Shen Yan couldn't quite understand her mindset.

It's just a habitual way of flirting, showing off one's charm, and enjoying the thrill of different men being captivated by one's charm.

If you're a married man or have a girlfriend, the sense of accomplishment from seeing her fall for you is no less than that of... well, you know.

pity.

This woman flirted with the wrong person.

Shen Yan is a man of principle; the idea of ​​him interfering in someone else's marriage is completely impossible.

With so many other options available, why get labeled as a "mistress"?

After spending two days together, Tang Yan began to have a different opinion of Shen Yan.

They were completely unmoved?

Has Shishi really found a good man?

Originally, she thought Shen Yan was the kind of person who was very promiscuous. He had dated ten girlfriends in more than two years. What else could he be but a promiscuous person?

However, they followed the rules very well.

Seeing this, she stopped her little actions.

There was absolutely no positive feedback, and I felt no sense of accomplishment whatsoever!

"what?"

After the performance, Tang Yan was surprised to see Sister Xia sitting there alone.

Where's your partner?

He took the afternoon off.

As she spoke, Sister Xia took a cup of coffee from the side and handed it to her.

"Here comes my iced Americano, just arrived."

"Shen Yan invited them again?"

Tang Yan sat down next to Xia Jie, and seeing Xia Jie nod, she smiled and said.

"How generous!"

"Hehe, it's alright."

Sister Xia took a sip with a satisfied smile, automatically taking the words as a compliment to herself. After all, praising Shen Yan was tantamount to praising her good taste, wasn't it?

"Did he go out to participate in an event?" Tang Yan asked casually.

"Yes, sign an endorsement deal with Volkswagen."

Sister Xia didn't mean to keep it a secret. Anyway, it's going to be officially announced soon, so leaking this time doesn't count as leaking that time.

"public?"

Tang Yan almost choked on her coffee. She looked up, her face full of shock.

There are differences between endorsements. For example, an endorsement of a car brand, especially a national brand like Volkswagen, undoubtedly puts you in the top tier.

Moreover, this area is basically dominated by Hong Kong and Taiwanese stars.

"It's not an endorsement for the entire Volkswagen line, it's for the Scirocco under the Volkswagen Group."

"Scirocco?"

Tang Yan initially thought it was some obscure, no-name car model, but a quick search on her phone revealed that it wasn't.

This car is actually imported?

The price isn't low either, over 300,000 yuan a unit. It focuses on sporty fashion, and although it can't compare with those luxury brands, the word "imported" makes it completely different in terms of value.

The Toyota Corolla endorsed by Gu Tianle, the Hyundai Reina endorsed by Wang Lihong, and the Cadillac SLS endorsed by Wu Yanzu are all domestically produced joint venture cars.

For example, choosing a spokesperson for a joint venture car only requires domestic approval, while choosing a spokesperson for an imported car requires approval from the overseas headquarters.

This is why Tang Yan was so surprised.

That evening, Volkswagen (China) officially announced that Shen Yan had become the first Greater China brand ambassador for the Scirocco model.

The news sent shockwaves through the industry.

They're all insiders. They can still tell the difference between Shenhai Volkswagen and Volkswagen (Huaxia). One is a joint venture car company, and the other is responsible for imported car business. They're on two different levels.

Immediately, voices of envy, jealousy, and resentment rose and fell, and many people privately harbored sour thoughts.

Amidst the aftershocks, Shen Yan was working hard in the recording studio.

A 300 million yuan endorsement deal isn't easy to get; he had to create a special "GG" song specifically for Scirocco.

When I met with Shen Xiaojie, General Manager of Volkswagen China Operations, today, Shen Yan suggested using an electronic music track, which would better fit the Scirocco brand's youthful and sporty characteristics.

The other party agreed on the spot.

Therefore, Shen Yan needs to work hard and finish the project before the signing ceremony.

He has already chosen the song for GG.

"Horizon," a single released in 2014 by Finnish electronic music producer Janni, stands out from the current mainstream electronic music that features heavy drum beats and strong bass.

This song focuses more on melody and emotional expression, it's less energetic, and it has a sense of freedom and clarity, which fits the Scirocco brand's image very well.

At the same time, it is also one of the representative works of "ambient" electronic music.

(See the bonus chapter)

hum!hum!

Busy, busy, his phone vibrated again. Shen Yan glanced down at it.

[Chen Yufan: Congratulations on securing the Volkswagen endorsement]

Thank you, Brother Fan.

After replying to the message, Shen Yan didn't pay any more attention to it. To be honest, he was a little surprised to see the text message.

After accepting the endorsement, Shen Yan learned some inside information.

When the Volkswagen Scirocco 2.OTSI was launched in China this March, the press conference specifically invited Chen Yufan, Huang Zheng, and Wen Zhang.

Celebrities such as Gao Qi made an appearance.

Generally speaking, brands will have a trial period before selecting a spokesperson, and appearances at events and brand activities are part of the trial process.

The larger the brand, the longer the evaluation period.

It's extremely rare for someone like Shen Yan to skip all the evaluation stages and land an endorsement deal right away.

The reason he was able to get this endorsement was also quite unexpected for him.

Shen Xiaojie, the operations general manager of Volkswagen China, is a fan of his mother.

Yes, it's that outrageous.

In her own words, she started paying attention to Shen Yan when "The Ordinary Road" was released.

She also really liked the song "The Nights" that was released later.

Shen Xiaojie is one of the most senior female professional managers in China. She studied abroad in the 80s and joined Ford (China) in the 90s.

He later served as a senior executive at BMW Brilliance and FAW-Volkswagen.

Last year, she took over Volkswagen (China) Sales Co., Ltd., specifically responsible for the imported car business.

For a woman born in the 60s, studying abroad and returning home after completing her studies in that era required a great deal of courage.

Hearing the song "The Nights," she thought of her deceased father, who had encouraged her to take that step.

of course.

Shen Xiaojie's actions weren't entirely driven by personal reasons; the Volkswagen Scirocco had just been introduced to China and urgently needed to tap into the young market.

Shen Yan's image, temperament, and influence perfectly match the characteristics of the Scirocco brand.

This was the real reason why she overruled objections and submitted a report to the German headquarters recommending Shen Yan.

In the following days, Shen Yan resumed his work schedule of "filming during the day and recording at night".

His signing ceremony with Volkswagen is scheduled for the Guangzhou International Auto Show on the 20th of next month.

He had to finish the work before that.

If you include Volkswagen's internal review process, he only has one week left.

Seeing that Shen Yan was appearing and disappearing mysteriously every day, Tang Yan was at her wit's end.

Before, she was just flirting casually, but now, she's genuinely a little tempted.

Look at Liu Shishi, how much exposure has she gained because of her status as Shen Yan's rumored girlfriend?

His Weibo followers are increasing rapidly.

Because of Shen Yan, "The Vigilantes in Masks" was bought by Hunan TV for a high price and will first be broadcast on local channels in late December.

Then, it will be broadcast on satellite TV during prime time during the winter break.

What kind of treatment is this?

Pay attention to!

This is of utmost importance!

If Shen Yan knew what Tang Yan was thinking, he would definitely complain.

It's definitely not a good thing that "The Vigilantes in Masks" is airing on TV during the winter break. Damn it, what TV series will be airing after "The Vigilantes in Masks"?

"palace"!

Even though Shen Yan has fans and a solid fanbase, he doesn't believe that "The Vigilantes in Masks" can beat "Palace".

When it's released, it'll probably be criticized again.

Before being dragged down, Shen Yan took another day off.

Fly to the capital of Fujian Province to attend the 8th Southeast Pop Music Chart Awards Ceremony.

This was also the first awards ceremony that Shen Yan had seriously attended since his debut, although the "Southeast Pop Music Chart" was a bit lackluster.

but.

As a newcomer, I was repeatedly invited by the organizers, and refusing would inevitably have a negative impact.

After all, the organizers of major music award ceremonies in China all have institutional backgrounds, and this award is organized by Southeast TV.

The second round of broadcast of "Chinese Paladin 3" was sold to Southeast TV.

Where are people not expected to be considerate of social etiquette?

Even though Shen Yan had a pair of trump cards in his hand, he couldn't escape the common fate.

There's a saying that goes, "Doing something well is difficult, but doing something bad is too easy."

cough cough.

As for the secret rendezvous with the older sister, that was just a side effect and not worth mentioning.

"Could you stay with me tonight?"

Afterwards, the older sister lay on his chest, her watery eyes staring straight at him, her voice soft and sweet.

"Okay, I'll call the company."

Shen Yanzhen couldn't stand that look in his eyes.

"Mmm, I love you."

The older sister happily kissed him on the cheek.

When Shen Yan picked up his phone to call Hu Jia, his older sister was up to her old tricks.

Shen Yan could only glare at her.

Stop smacking your lips!

The older sister chuckled, making a slightly louder noise.

After ending the call, Shen Yan gave her a taste of her own medicine.

Before long, the older sister was convinced.

Shen Yan had already started getting dressed, but of course, he had to take a shower before doing so.

"Keep it up, big boy, bring back more awards!"

The older sister leaned over the foot of the bed, propped her chin up with her hands, and said with a grin.

"How about this, I'll reward you if you bring back a trophy."

Shen Yan rolled his eyes. Is that a reward for me?

It's more like rewarding yourself.

"Change to another one."

"What do you want?" The older sister blinked and deliberately dragged out her words, "Cosplay? I have tons of costumes, you can order them."

"I'll have to think about it carefully."

Shen extended his fingers to gesture.

"This time, I could win six awards."

"Six? That many?"

Gao Yuanyuan was not surprised at all that Shen Yan knew in advance that he would win the award.

Isn't this basic operation?

"At most award ceremonies in China, the recipients receive the answers before they even leave for the ceremony."

Awards like the China Music Awards and the Music Billboard Awards are slightly better; they won't explicitly tell you what awards you've won.

However, whether or not one can win an award is also hinted at.

No prize?

Then I won't attend.

This is one of the fundamental reasons why domestic music awards lack authority; of course, the responsibility cannot be entirely blamed on the organizers.

Big-name singers and record companies are also accomplices.

Major record companies are very powerful; before the awards ceremony, they will either explicitly or implicitly ask the organizers for awards.

No prize?

it is good!

They directly boycotted the event, and all of their artists were absent.

In 2004, Enlight Media held its fourth annual Music Billboard Awards, and the collective absence of Sony artists was a typical example.

After that, Enlight Media persisted in holding the event for a few more years, and then, the Music Billboard Awards collapsed.

"It's alright."

Shen Yan smiled as he put on his coat: "Instead of thinking about this, you should be thinking about how many outfits you need to prepare. After all, this award is just the beginning."

"no sooner said than done."

The older sister smiled gently.

"I'll order as many sets as you take."

"OK! Deal!"

Shen Yan made a gesture, then turned and left the room.

That night, Shen Yan swept the Southeast Pop Music Chart!

He swept six awards in mainland China: Best Newcomer, Most Popular Male Singer, Best Lyricist, Best Composer, Best Male Singer, and Best Album.

After the awards ceremony, back in his hotel room, he once again swept aside all opposition.

Big sister, I'm completely satisfied.