Huayu 2009: Who should we call the Heavenly King?

Chapter 110 Phenomenal

"I squeezed onto this subway at 8:30. The busy crowd was jostling and pushing, but I put on my headphones and ignored everything else."

Watching the music video on the screen and listening to the song coming through his headphones, Lin Chao suddenly felt like lighting a cigarette.

Every image on the screen was like a mirror, and he seemed to see countless versions of himself.

I was repeatedly woken up by the alarm clock in the early morning, ate breakfast in a daze, squeezed into the crowded subway, hurriedly clocked in for work, and dealt with the polite greetings among my colleagues.

Occasionally, I also have to accompany my boss to entertain clients, which can take up most of the day.

The MV captures every scene perfectly, from late nights after overtime to exhaustion at a dinner party and numbness when facing work orders.

"You've thought about it for so long, yet you still don't want to let go. When will you finally seek the freedom you speak of?"

Upon hearing this, Lin Chao recalled countless late nights working overtime, gazing at the neon lights outside the office building, and that thought that had repeatedly surfaced in his mind.

Let's escape from here and get some rest.

But each time, this idea was suppressed by the "cost" of stability: car loans and mortgages.

The music in my headphones is still playing.

"This restless thought vanished after waking up, replaced by a longing for the future. I silently hypnotized myself with the thought of a raise, contemplating the price I would have to pay."

After the music video ended, Lin Chao took a deep breath, then opened Word and typed a few lines.

The world is so big, I want to see it.

Without any further hesitation!

Resign!

At the same time, countless working people saw the three music videos: "A Guide to Wasting Life," "Orange Ocean," and "Want to Go to the Beach."

.

Although not everyone has the courage to resign, the base is large enough that there will be enough people to resign.

Travel agencies in Sanya, Xiamen, and Qingdao suddenly received a large number of inquiries.

Qingdao is alright.

Every summer is the peak tourist season, so the sudden increase in orders didn't attract much attention.

The same applies to Xiamen.

Although spring and October are the peak tourist seasons in Xiamen, the summer is also a relatively smaller peak season.

Sanya is different.

July and August are the hottest months in Sanya, while the traditional peak tourist season is from October to April of the following year.

In the height of summer, a sudden influx of orders and inquiries left travel agencies specializing in Sanya somewhat bewildered.

what's going on?

There haven't been any events lately, have there?

It wasn't until the phrase "Shen Yan's MV style" appeared more and more frequently that these travel agencies finally understood why.

It turns out it was all Shen Yan's fault.

Aside from "A Guide to Wasting Life," which is an animated music video, "Orange Ocean" and "Want to Go to the Beach" were filmed live, and the main filming locations for these two songs were not limited to Sanya.

Xiamen and Qingdao are also included.

If you disregard the people appearing on screen, these two music videos are practically large-scale travel promotional videos.

Every frame could be a screensaver!

Lijiang and Dali enjoy the same treatment as Sanya, Xiamen, and Qingdao.

Many scenes in "Life Is More Than Just the Present" were taken from these two places.

Unfortunately, the response from local cultural and tourism systems was relatively slow at this time. Ten years later, the local cultural and tourism systems would definitely have seized this wave of traffic.

but.

Merchants respond much faster than officials.

Much faster.

If you visit Lijiang Old Town at this time of year, you'll hear the song "Life Is More Than Just the Present" no matter which alley you walk into.

Merchants in Qingdao, Xiamen, and Sanya are also playing "Orange Sea" and "Want to Go to the Beach" on repeat.

At times like this, Gold Medal Typhoon certainly won't just sit idly by.

send!

Issue a press release!

It's not just the gold medal frenzy that's making headlines; this huge hot topic has attracted the attention of state media, with various reports making headlines across the country.

"Escape from Beijing, Shanghai, and Guangzhou Meets with Shen Yan's New Album: A Collective Spiritual Escape Among Young People" - Southern Metropolis Daily; "Are Physical Records Dying? Shen Yan's New Album Pre-sales Reach 80, Creating a Musical Miracle" - Beijing News; "A Song Ignites a Resignation Wave: Shen Yan's 'Life Is More Than Just the Present' Becomes a Youth Manifesto" - Yanjing Youth Daily; "The MV for 'The World Is So Big' Sparks Popularity at Filming Locations, Sanya Xiamen B&B Bookings Surge by 200%" - Sina Entertainment; "A Phenomenal Frenzy! Shen Yan's Album Title Becomes a Frequently Used Word for Young People Resigning" - NetEase Entertainment.

After tens of millions of exposures across the internet, the most direct result is that Shen Yan's personal social media account is seeing a surge in followers.

Before the album was leaked, he had only 150 million+ followers on Weibo.

then.

160万——————1·0万——————200万——————220万————

By August 9th, the day before the album's release, he had over 2.4 million followers on Weibo, officially becoming the number one Weibo user.

In just half a month, I gained nearly a million followers!

Panic.

Big Mouth panicked!

She was among the first celebrities to open a Weibo account. Last September, when the TV series "Lurking" was airing, she capitalized on the popularity of the show and her intensive account management.

She's always been ahead in gaining followers.

The so-called "Four Dan and Two Bing" or "Four Little Flowers" are all inferior to her.

With Xinlang's first Weibo anniversary fast approaching, Weibo officials even sent her an invitation. I thought she would be the brightest star at the celebration.

The results of it?

Just as the celebration was approaching, a surprise attack suddenly appeared.

Even though she's been updating like crazy these past few days, it still can't compare to Shen Yan's explosive growth.

The key point is that Shen Yan's stock price is still soaring, showing no signs of stopping.

Big Mouth is very unhappy.

The Sina Weibo team, however, couldn't stop smiling.

OK!

It's a great hit!

Recently, riding this wave of popularity, Weibo has seen a surge in registrations, adding millions of new users.

Just yesterday, Weibo officially surpassed 30 million registered users!

Although the daily active users and retention rates of this group of users are only average, the people are real.

It's a living person!

At this moment, Sina CEO Cao Guowei was starting to regret his decision.

If we had known that Shen Yan's new album would be so popular, we wouldn't have gotten the chance to have Sony sponsor it.

It's not up to Youku to reap the benefits.

pity.

Who would have thought?

Although they didn't capture most of the traffic, Sina still sent a team of nearly ten people to live stream the press conference of "The World Is So Big, I Want to Go See It".

Exclusive live stream!

It was bought with a lot of money!

That morning, led by Chen Tong, the COO of Sina Weibo, the group headed straight to the Yanjing International Conference Center.

Gold Typhoon has rented the largest hall in the National Convention Center.

It's a full 6400 square meters.

It can accommodate 5100 people at the same time.

Furthermore, Gold Typhoon made temporary renovations to the venue, investing two million yuan to create the launch event space.

The stage was meticulously designed to resemble a highway.

On both sides are huge LED screens that play images of the entries for the W20 Shen Yan Travel Music Festival in a loop.

Cities, mountains, rivers, coastlines, deserts, ancient cities, and so on.

Various travel scenes are included, perfectly matching the album's core concept.

Before eight o'clock in the morning, the area outside the venue was already bustling with traffic, and hundreds of media outlets had arrived early to set up their cameras and microphones inside the venue.

In addition, a large number of fans holding light boards and support banners waited orderly outside the venue.

If it weren't for the time constraints, Gold Typhoon would have liked to rent the Workers' Stadium or the Olympic Stadium to hold its launch event in a venue with tens of thousands of people.

At that time, the album was launched in the presence of tens of thousands of fans.

That would be more grand and more memorable.

pity.

Time does not permit.

Large-scale events like these require advance reporting, and the approval process takes months. They never expected the album to become such a hit.

As a veteran of the "Yan Alliance", Nazha also came to the scene today.

"Recently, she has been staying in Yanjing to work, mainly taking photos for Taobao merchants."

but.

Naza is no longer what he used to be.

After the "bun-haired girl" image went viral online, her compensation skyrocketed, starting at tens of thousands of yuan.

With Xu Ge helping her take orders, some random merchant orders simply don't reach her.

She only accepts the kind of shoots that are "high-paying and hassle-free".

Compared to work, she focused more of her energy on her appearance.

During the album's promotional period, Yanmeng was very active, but this time they didn't feel any excitement.

The ten million yuan marketing budget had an amazing effect.

Whether they're there or not, the difference in popularity isn't significant.

soon.

As media representatives, fans, and other guests took their seats, the press conference was about to begin.

At today's press conference, Gold Typhoon's entire team was present.

From Zhang Yi and Huang Weijing to Zheng Donghan, and then to Qi Yalai, the new CEO of Gold Typhoon, all the core management team members were present.

As usual.

The most important person is always the last to appear.

"Shen Yan!!!"

"what!"

"I love you!"

'

""

The moment Shen Yan stepped onto the stage, the entire audience erupted in deafening screams. Seeing this, the reporters in the front row couldn't help but smile.

They regularly attend album launch events.

But it's rare to see a singer like Shen Yan who can attract thousands of fans in one go.

After the applause subsided, the host, Liu Yan, wearing a sexy long dress, walked onto the stage with a smile.

"Welcome everyone to the global launch of Shen Yan's second album, 'The World Is So Big, I Want to Go See It'."

"Thank you to all the media friends, fans, and everyone who supports Shen Yan —"

The following steps are all standard procedures.

It was nothing more than interacting with the host, sharing the creative inspiration and behind-the-scenes stories, taking photos with fan representatives, and receiving blessings and gifts from company management.

The gift that Gold Typhoon prepared for Shen Yan was a custom-made orange microphone.

The cost was $10.

A professional team from Germany came to China specifically to tailor-make the product for him, and it was just airlifted back a couple of days ago.

After giving the gifts, we then chipped away at the ice sculpture together.

Yes.

I don't know which genius came up with the idea, but they made an ice sculpture on the spot to symbolize the 80 pre-sale.

A large 8 followed by five zeros.

After all the procedures were completed, we finally arrived at the interview segment that the media had been most looking forward to.

From the end of July until now, for a full half month, the media has been "ravenous" and wish they could lock Shen Yan in a dark room and interrogate him continuously for 7 hours.

Now, it's finally their turn to take the stage.

A female reporter holding a microphone was the first to stand up.

"Hello, Shen Yan, I'm a reporter from the Beijing News. The world is so big now, I want to go see it" has become a frequently used phrase in resignation letters from young people.

Recently, in many cities such as Sanya, Xiamen, and Lijiang, the number of homestay bookings has surged by 200% year-on-year. Did you ever imagine that this album would cause such a huge social impact?

"Some people say you're encouraging people to resign blindly." How do you respond?

"To be honest, I never expected this."

Although the Beijing News asked two questions, Shen Yan answered them with a smile.

Regarding encouraging resignation, I have never encouraged anyone to blindly resign and abandon everything in pursuit of freedom.

"The album expresses the idea of ​​not being trapped by trivial matters."

"You don't need to quit your job immediately. You can go for a walk around the neighborhood on the weekend, give yourself some time, and do things you enjoy."

"Life is not just about endless work, but also about the flowers by the roadside, the evening breeze, and the dream in your heart that has never been extinguished."

"This is what I want to convey to everyone through this album."

>