Entertainment: This top celebrity is really letting loose!

Penguin Video.

"Mr. Zhao, the data for 'The Temptation to Go Home' came out yesterday."

Early in the morning, the assistant, who had just arrived at her post, quickly organized the data and brought it over, knowing that her boss had been a bit nervous lately.

"Give me."

Vice President Zhao snatched the A4 paper from her hand, quickly scanning it with his eyes, his brows furrowing and relaxing intermittently.

Seeing this, the assistant mustered her courage and asked, "Mr. Zhao, did these figures fall short of your expectations again?"

"Yes and no."

Vice President Zhao gently put down the report in his hand. "Although the total number of clicks has grown slowly, it has been steadily increasing. What I am most satisfied with is the show's follow-up rate, which is over 75%. If we only look at this statistic, it is definitely the best show of the year..."

The so-called follow-up rate is simply the percentage of new viewers who watched the previous day and continued watching the next day.

The better the viewing experience of a TV series, the more attractive the storyline is.

75%, definitely top-tier data in the industry.

The assistant continued, "With such good data, what are you worried about?"

Vice President Zhao tapped the paper lightly with his index finger and said, "The problem is that the growth of new users is too slow. Recently, Youku acquired the online broadcasting rights for 'The Republic of China in Flames of War.' Not to mention Tencent, even our old rival, iQiyi, is probably feeling frustrated."

Among the three, iQiyi and Tencent Video each have their strengths. iQiyi excels in attracting young people, female users, and generating traffic, while Tencent Video focuses on broadcasting rights for the three major domestic and international ball sports leagues, resulting in a larger male user base.

The problem is that making money from men is too costly. After all, the broadcasting rights for major events are not cheap. That's why they spent a lot of money on "Campus Belle" in an attempt to make up for the gap with their old rival in terms of viewership. But they didn't even recoup their investment.

As for the third brother, Youku, he has been suppressed by his two older brothers for many years. However, he made a brilliant move this time and unexpectedly won the rights to Tangtian International's "The Republic of China in Flames of War". He has been making quite a splash in the past few days.

"Mr. Zhao, but we've invested quite a bit of promotional resources this time, and I've also seen that Douyin is promoting it heavily..."

The assistant looked puzzled again.

"That's true, but the problem is that 'The Republic of China in Flames' has been stealing the spotlight lately. There are only so many casual viewers in the market. Now we can only hope that 'Going Home' will have a long run of success and bring us some surprises in the later stages."

After saying that, Vice President Zhao shook his head slightly, seemingly not very confident in what he had just said.

Although there was a performance-based agreement signed with Zhou Yang and CTS Media, Tencent Video attached great importance to "The Temptation to Go Home," firstly because of CTS Media's backing, and secondly because they wanted to take another gamble on Zhou Yang, a top star.

Therefore, regardless of the pre-broadcast publicity and promotion or the premiere time slot, almost all the platform's best resources were used, but who knew that it would end up in a situation of mixed joy and sorrow.

Originally, people were hoping this show would be a huge hit, but it turned out to be a "niche gem".

The assistant reassured him, "Mr. Zhao, don't worry too much. Hunan TV is premiering it tonight, so maybe they can offer some support?"

When asked about her statement, Vice President Zhao neither confirmed nor denied it, saying, "To be honest, I was quite surprised that Mango TV acquired this drama, but..."

The other party is known in the industry for their sharp eye, which means that at least we didn't make a mistake this time. However, the problem is that they didn't get the priority broadcasting rights, so they probably won't be going all out on promotion and publicity.

"These days, relying on yourself is worse than relying on anyone else..."

"Ring ring~"

Before Vice President Zhao could finish his sentence, the landline in front of him suddenly rang.

"Hello, I am... what?"

"That's a good thing, of course it's a good thing, but the problem is that the additional publicity resources you're using now are not very effective. You should have started earlier."

"But for us, it's good news."

"..."

After hanging up the phone, Vice President Zhao looked up and said, "CTS has added another 30 million in promotional expenses..."

"That's great!"

The assistant also smiled.

"It's really good."

Vice President Zhao's eyes held a hint of resentment. "They were too slow to react. If we had invested from the beginning, we'd probably be... Oh well, I'll find a few more promotional channels."

At 8 p.m., Hunan TV, also known as Hunan Mango TV, aired the first two episodes of "The Temptation to Go Home," which garnered considerable attention for the drama.

Like the senior executives at Tencent Video, Director Qian, who was in charge of the TV series project, called the data department to inquire about the data from last night's premiere as soon as he entered the station.

"Yesterday, the two episodes aired back-to-back, and the highest viewership rating occurred in the second episode during the scene where Hong Shixian and Ellie were having an affair in a hotel. The rating for that time slot reached 1%, and the market share also reached 4.2%..."

"How many?"

Director Qian thought he had misheard, and there was disbelief in his eyes.

"The premiere achieved a peak viewership rating of 1% and a market share of 4.2%."

The data clerk reported it again.

"We made a profit! This...this is definitely a profit! I never expected this, I never expected this..."

Director Qian couldn't contain his surprise and delight.

As the director of Hunan TV, he is certainly not someone who has never seen the world, but the drama "Temptation to Go Home" still gave him a great surprise.

Although the premiere data for "The Republic of China" is lower than the current hot topic, the problem is that they did not buy priority broadcasting rights. "The Temptation to Go Home" has already been broadcasting six episodes in two days on Tencent Video.

"Notify the publicity department to gather in the conference room; I'm going to intensify our promotional efforts."

Director Qian said to his assistant with great enthusiasm.

With Hunan TV as an ally, both ChinaVision Media, which recently announced an additional investment, and Tencent Video, which is somewhat frustrated, have seen a significant reduction in pressure.

In the following days, the data from both platforms continued to climb. Meanwhile, Douyin (TikTok), the platform responsible for providing free content, also noticed a surge in discussions about "The Temptation of Going Home," especially regarding Hong Shixian, played by Zhou Yang, whose various "classic quotes" began to trend and go viral.

"Haha, I've found the lines from 'The Temptation to Go Home' to be absolutely brilliant, like this one: 'If I choose you for love today, then one day I will definitely abandon you for love. Love is the most unreliable thing.'"

"I prefer this sentence: 'I don't think I'm attracted by your love; I think it's temptation, seduction.'"

"Upstairs, let me complete it for you: 'I admit you really drive me crazy, but I don't think it's love, so I'm going to quit.' That's the truly brilliant line."

"Damn it, you guys have to admit, Zhou Yang's portrayal of Hong Shixian is absolutely perfect for me. When I saw his conversation with Ellie after their affair at the hotel in the second episode, I almost died laughing."

"Zhou Yang is a born scumbag."

"Upstairs, jokes aside, as long as there's no personal attack, haven't you noticed that this dog's acting has improved a lot since the new drama?"

"I'm really interested after hearing what you've said. Please tell me the title of the show."

"Keep kneeling upstairs. You don't even know about my pigeon's new drama, what are you doing online?"

"..."

.

.

The popularity of "The Temptation to Go Home" has sparked heated discussions, and Tang Tian International and Wei Han were naturally the first to react.

The former originally intended to use "The Republic of China in Flames" to widen the gap between Huashi Media and its own TV drama market, but unexpectedly, this drama suddenly appeared and took away nearly half of the traffic and attention.

Secondly, the most frustrated person was undoubtedly Wei Han. He had planned to use "The Republic of China in Flames" to reverse the negative impact of his previous marriage and give that despicable couple a good kick.

Now look what happened! Not only did he fail to step on that despicable couple, but they've become famous for some "classic quotes," which is even more painful than killing him.

Thinking back to when CTS invited me to play the role of Lin Yi-de, the "cuckold king," in the drama, I couldn't help but feel furious.

"That bitch is clearly trying to humiliate me on purpose."

Seeing the somewhat ferocious look on his face, the agent couldn't help but worry and comforted him:

"I've watched that show and even went to the scriptwriting department to ask. What they said was that the unexpected popularity of 'The Temptation to Go Home' was entirely due to the quotes in the first few episodes. The show itself was just a bunch of melodramatic tropes, not worth mentioning. Besides, what show can become popular from beginning to end just by using memes? It's impossible!"

Seeing that their artist still had a stern face, the manager had no choice but to resort to their ultimate weapon:

"The company recently signed a batch of new employees, and there are a few guys who seem pretty good. They're skinny and small, and they look like they're timid and cowardly, which is just your type. Shall I pick two to take home with you tonight?"

"Alright, you can make the arrangements."

Upon hearing that a new person had arrived, Wei Han's expression softened.