Entertainment: This top celebrity is really letting loose!

After Zhou Yang and his group left, the lights in the Hunan TV screening room remained on until the early hours of the morning.

"Everyone, please share your thoughts on this drama."

Director Qian yawned heavily, but his eyes were full of energy as he looked at everyone.

As the person in charge of this meeting, he was not very interested when he heard that the priority rights for the premiere of "The Temptation to Go Home" had been sold. However, since he was already there, he still gave the other party a respectful welcome.

Who knew that this test film would be like a certain chewing gum brand: it was impossible to stop watching.

That's Director Qian's initial impression of the show.

He Rihuo glanced around with his small eyes, and seeing that no one was willing to step forward, he had no choice but to say:

"This drama almost entirely incorporates famous tropes from past romance dramas, such as the feuds between wealthy mothers-in-law and daughters-in-law, and the infidelity and tearing apart of cheating husbands. It excels in its plot conflicts, making you eager to watch the next episode after just one..."

So-called melodramatic plots become an advantage for him; sometimes, melodrama often means that the audience likes it, especially female audiences.

Director Qian nodded, understanding the sentiment, and said, "Go on."

He Rihuo continued:

"Furthermore, all the characters in this drama have very distinctive personalities, especially the male lead Hong Shixian. He is completely different from the scumbags in previous TV dramas. He almost always comes out with memorable lines. I have a feeling that some of his remarks will likely become trending topics when the show airs."

Finally, he added with a hint of regret, "The show is quite good, it's just a pity that Tencent has already taken over the premium broadcasting rights."

Director Qian nodded, glancing around with slight displeasure: "Besides Teacher He, none of you have anything to say?"

Upon hearing this, the others finally chimed in with their own opinions, most of them expressing optimism about the show.

If Hu Dabiao were here, he would be astonished: why does a melodramatic drama that was previously neglected have so many "kindred spirits" here?

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The two sides met again in the reception room the following morning.

As soon as they sat down, Director Qian took the initiative to say, "Director Hu, Professor Zhou Yang, we have a request. We wonder if you can grant it?"

"What are your requirements?"

Seeing the aggressive approach of the other party, Zhou Yang immediately sensed something unusual.

"For the drama 'The Temptation to Go Home,' Hunan TV hopes to buy out the entire copyright in one go."

Director Qian's words were always surprising, and everyone was stunned as soon as he uttered them.

The so-called full copyright buyout means paying a sum of money to permanently buy the entire series, including all the rights to second-run broadcasts and online streaming.

Hu Dabiao's face showed disbelief. He swallowed hard a few times before finally asking, "How much...how much can you offer?"

"Two hundred million."

Director Qian slowly stated the numbers.

Once the price was announced, even Jin Ran, who was also very optimistic about the show, turned her attention to Zhou Yang.

The latter was somewhat surprised. As expected of the top TV station in the Chinese entertainment industry, they actually knew its value. You know, the reason why Hunan TV dared to take on this drama in the previous life was probably because the original version had already become a huge hit in South Korea.

However, he still shook his head slightly and explained, "I'm sorry, the online broadcasting rights and priority rights for the first six episodes of this drama have already been sold to Tencent. We only have the broadcasting rights for the second-tier satellite TV channels now."

Although the price offered by Hunan TV was quite good, Zhou Yang was determined to make a big profit this time. Besides, she had already signed a contract with Tencent, and breaching the contract would offend people and require her to pay compensation, which would be a losing proposition.

Upon hearing that there was no room for negotiation, Director Qian and many others behind him looked disappointed.

After a long pause, Director Qian asked again, "So, how many are you currently planning to sell?"

Although we've lost the priority broadcasting rights, the quality of this show is undeniable, so if the price is right, it's worth a try.

Things like prestige and face are insignificant compared to viewership and ratings.

Zhou Yang didn't speak, but slowly raised one finger.

He considered 100 million to be a very fair price.

To everyone's surprise, Director Qian shook his head and said, "Six thousand."

Zhou Yang smiled and said, "Nine thousand."

"Seven thousand."

"Eight thousand."

"make a deal!"

Their hands clasped together.

Ultimately, even though the online streaming priority rights for "The Temptation to Go Home" were sold out, the TV station still managed to sell it for 80 million yuan.

The moment both parties finished signing, Hu Dabiao, who had been on tenterhooks for days, finally smiled.

The satellite TV channel sold for 100 million. Even if Tencent Video loses everything, it can still recoup its losses by selling to satellite TV channels in remote and rural areas in the second and third rounds, thus perfectly breaking even.

He didn't care about profits. As long as his company could recover its costs smoothly, he didn't care if it didn't make a profit. At most, Zhou Yang would have worked for nothing.

Who told him to insist on signing the profit-sharing agreement in the first place?

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Once the show is sold, all that's left is post-production promotion and publicity.

September is both the start of the school year and almost the beginning of the second half of the year in the traditional sense. There are quite a few competitors at the same time, but Zhou Yang is most concerned about Tang Tian International's "The Republic of China in Flames of War".

It tells the story of love, hate, and revenge among the sons of wealthy families in the Republic of China era. It has many elements, including not only the common romance between men and women, but also the grand background of national and family feuds. All of this immediately elevates the scope of the story.

Through Xu Yingfei's undercover introduction, it was learned that the production of this drama began two years ago. From the screenwriter and director to the post-production team, everyone was a big name in the industry. In addition to being Tangtian International's flagship production for the second half of the year, it was also intended to promote Wei Han, the troublemaker, to the top.

"The Republic of China in Flames" is scheduled to premiere on Shanghai TV on September 1st, and "The Temptation to Go Home" is also scheduled to premiere on Tencent Video on September 1st.

In addition, according to their contract with Hunan TV, their premiere date is September 3rd.

There are only so many viewers, and the media's focus and the trending topics in the TV drama field are also limited, so the antagonistic relationship between the two dramas is naturally formed.

On the contrary, no one seems to care about Wei Han and Xu Yingfei, who were once considered a model couple in the entertainment industry, since there is a significant difference in their status and popularity.

Zhou Yang didn't care, after all, he had taken revenge on that bastard Wei Han quite a bit during this time, always getting Xu Yingfei completely drunk.

Upon returning to the company, the first thing he did was call Wang Man and Lin Youyou over and say, "Sister Wang, could you talk to Douyin and ask them to help promote 'The Temptation of Going Home' over the next month?"

Instead of spending a fortune on offline advertising and marketing, it's better to make good use of the new short video platform – a proven and correct approach.

Previous works like "All the Way to Bloom" and "Learn to Meow" have caused a great stir on Douyin, especially the latter, which even made them consider signing Zhou Yang.

Having made so much money passively, it's time to put in some effort.

To everyone's surprise, Wang Man returned five minutes later, looking troubled, and said, "DouLe is willing to help, but you have to fulfill your previous promise to make the internet celebrity melody dance..."

When the cat dance became a hit, the other party wanted to sign him, but after his persuasion, they reached a deep cooperation agreement with the Candy girl group, and he said that he could perform more similar popular dances in the future when he had time.

During that period, Lin Youyou and the girl group did indeed gain a lot of traffic from each other and reaped considerable benefits.

But unexpectedly, these bastards came to his rescue at this crucial moment, and even managed to get hold of his Achilles' heel.

Indeed, "The Temptation to Go Home" is now Zhou Yang's Achilles' heel.

At this moment, Lin Youyou suddenly transformed into Liuliumei, saying sourly, "Yang-ge, you wrote three new songs for Sister Weiwei this time, but our Candy girl group has nothing, and it's been so long..."

Her cherry-like lips were pouting high, and her face and eyes were filled with grievance, clearly indicating that she had pinned Zhou Yang to the pillar of shame as a heartless man.

Even though she always obeyed him and cooperated fully in unlocking all sorts of embarrassing positions, Sun Weiwei took all the benefits.

Could it be that what we can't have is always the best?

Zhou Yang, exasperated, gave him a gentle pat on the head and said, "What are you still standing there for? Let's go!"

"what?"

Lin Youyou didn't react for a moment.

"I'll give you guys something new and interesting, so you won't look at me like those complaining old women."