Entertainment: This top celebrity is really letting loose!

Starting in mid-September, "Learn to Meow" replaced Wei Ran's "Mountain Peak" and topped both the new song and hit song charts.

In an effort to regain face and dignity, Heyue Times subsequently launched several counterattacks, but each time they failed.

On the one hand, Star Entertainment didn't want to give away the hard-won thrill, and Lei Mingkai, who is usually stingy, became unusually generous, spending a lot of money on promotion.

On the other hand, Douyin short video, which had previously taken the initiative to seek cooperation, has indeed been a competent ally, and has truly stepped in when needed.

Starting from the second half of the month, Douyin's entertainment platform began to promote the Candy girl group and Cat Dance with all its might, successfully creating the number one popular dance for ordinary people in a parallel universe.

The explosive popularity of the cat dance has, in turn, boosted the song itself, especially Douyin's own music software, where "Learn to Meow" almost broke download and comment records.

Such phenomenal traffic and popularity even benefited Zhou Yang's other song, "All the Way to Bloom," which hovered around third or fourth place on the hot song chart.

Under such circumstances, even if Heyue Era and Wei Ran tried their best, it would be to no avail.

From September to October, and even November, "Learn to Meow" consistently topped the charts, leaving mainstream music fans frustrated and helpless.

Deep down, people may look down on these kinds of trendy pop songs, but few have the courage to release a song to compete head-on with them. After all, even the collaboration between renowned composer Wei Ran and top-tier singer He Rui resulted in a crushing defeat.

Those with real power or influence naturally wouldn't bother with trouble, while those without power can only "click" on social media platforms.

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early morning.

Hou Dewen had barely arrived at the office, and before he could even sit down properly, Wei Ran pushed the door open and entered, his expression extremely cold.

"Professor Wei Ran is here? Please have a seat!"

Although they were enthusiastic in words, they couldn't help but feel a little awkward, and were even reluctant to take the initiative to meet the other party at this time.

From July to November, these past six months have been a miserable experience for them, all thanks to Zhou Yang's failure to reconcile with Yue.

While receiving sympathy from mainstream musicians, Zhou Yang, a popular idol, inevitably became a laughing stock in the industry, twice defeating the renowned composer Wei Ran with her catchy, internet-famous songs.

Even He Rui, a top-tier singer, has had his career affected.

Wei Ran sat down on the sofa, still expressionless.

As the MVP of the losing team, he has hardly shown his face in the past three months, let alone come to the company.

Hou Dewen sat on the other side, rubbing his hands together, looking somewhat embarrassed. After a long while, he said, "Teacher Wei Ran, actually... actually, you don't need to take it too seriously. After all, it's not uncommon for highbrow music to be unpopular..."

He then added, "It's just that today's music fans have such poor taste."

After thinking for a long time, he came up with a barely acceptable reason and excuse.

As he said, there have indeed been some musically good works in the pop music scene before, but they lost to some pop songs in terms of chart rankings or popularity.

To everyone's surprise, Wei Ran coldly replied, "But no top-tier composer has ever lost to a work like 'Learn to Meow,' right?"

"this……"

Hou Dewen opened his mouth, but then closed it again, leaving him with no way to save face.

There have indeed been some similar pop songs that briefly became popular online. Most of those songs were poorly made and lacked any substance or musicality, but none of them have ever been able to truly threaten the mainstream music scene like "Learn to Meow".

The reason why Wei Ran or the mainstream music industry can't understand or comprehend this is because they don't understand short videos as a new phenomenon or era.

Today, short video platforms like Douyin are thriving, but no one has ever thought of using or specifically creating hit music.

After the huge success of "Learn to Meow," many companies and musicians also released a lot of catchy pop songs in an attempt to jump on the bandwagon and make easy money or get a share of the pie, but without exception, none of them made any waves.

The reason is simple: viral songs of the internet age and viral songs of the short video era are completely different things.

The former has a simple melody, rudimentary production, and is so common that it's ubiquitous that even elderly people can hum a few lines while squatting on the toilet.

The catchy tunes in short videos are completely different. Although they have no impact either, the catchy and repetitive melodies and fast rhythms make them ideal for creating content or spreading background music.

Both "All the Way to Bloom" and "Learn to Meow" perfectly fit these characteristics. Coupled with their excellent production quality, Zhou Yang's own popularity, and the hype generated by Douyin (TikTok), they are naturally extraordinary.

Currently, traditional musicians like Wei Ran have not yet discovered or fundamentally do not value it enough.

Secondly, these brainwashing, catchy internet pop songs, like those mindless wish-fulfillment novels from the past, are not easy to write, since the threshold of users in this era or Generation Z is ridiculously high.

After a long silence, Wei Ran took the initiative to say, "The reason I came to the company today is to discuss terminating my contract."

"Contract termination? Who terminated their contract with whom?"

Hou Dewen was puzzled, but then seemed to realize something and exclaimed in horror, "Teacher Wei Ran, you wouldn't want to...?"

The words were on the tip of his tongue, but he ended up laughing awkwardly and saying, "Impossible, I'm overthinking it."

To everyone's surprise, Wei Ran nodded seriously and said solemnly, "You're right, I'm the one who wants to terminate my contract with the company, which is your Heyue Times."

"What?"

The next second, Hou Dewen jumped up, "Teacher Wei Ran, you...you mustn't be impulsive! You absolutely can't terminate the contract like this. Aren't we working together perfectly well?"

Although these two losses were somewhat embarrassing, even shameful, Wei Ran's talent was not questioned at all. After all, both of his works received good reviews within the industry, especially his recent song "Mountain Peak," which has been highly praised by the music circle.

It's just that our opponents lacked any sense of martial ethics.

For entertainment companies like Heyue Times, whose main business is pop music, a top-notch composer is extremely important.

In this era, singers at the second tier or above need to release new songs regularly, or even release albums, otherwise they are easily abandoned by the market or the times.

After all, they are not like superstars or some veteran artists who can live comfortably for a lifetime with just one song or by relying on their past achievements.

In addition, the company also needs to introduce new talent every year.

Everything is inseparable from the work itself.

The source of the work is, of course, the award-winning composer.

What does this little win or loss matter?

Wei Ran also stood up, and said in an icy tone, "This is not an impulsive decision; it is a calm decision made after much thought over this period of time."

"Professor Wei Ran, you...you..."

Hou Dewen felt a little flustered, partly because he was unprepared and partly because he was genuinely worried.

I finally managed to snatch this person from all the competition, and now it's gone in less than six months?

Wei Ran seemed determined and continued, "Don't worry, I initiated the termination of the contract. I won't shortchange you on compensation or breach of contract penalties. I've already hired a lawyer, and he will discuss it with you later."

After saying that, he strode away.