Rebirth of the Hong Kong Millennium Conglomerate
Chapter 26 Sales Continue to Rise
After reaching 80,000 copies on its first day, the sales of the "Eternal Daily" began to climb daily.
The seven-day free offer was enough to motivate newsstand owners on the streets to push the newspaper hard, not to mention that the "Eternal Daily" itself was born with the potential to become a bestseller.
In the section on people's livelihood, the price fluctuations of daily necessities such as rice, oil, salt, and cooking oil, as well as the benefits of municipal planning for people's livelihood, are all closely related to the daily lives of Hong Kong people. Long-time readers nodded repeatedly, saying, "This newspaper understands us."
In the economics section, the accurate stock market analysis and thorough interpretation of economic policies by university professors are regarded as gospel by countless business people and stock investors, who read them every day.
The major events section reacts swiftly, providing timely and detailed reports on local livelihood issues and major international news, maintaining an objective and neutral stance that firmly upholds the newspaper's credibility.
What readers find most irresistible is "The Bad Guys," which is serialized with 20,000 words every day.
The novel "The Bad Guys," attributed to Yang Yun, has captivated countless martial arts fans. The characters and plots are all vividly portrayed.
The daily serialization of 20,000 words was far from satisfying the readers' appetites. Many people waited in front of the newsstand before dawn, just to get the newspaper as soon as possible and read it as soon as possible.
After finishing the serialized version, people would discuss the plot with those around them, speculating about what would happen next. Discussions about "The Bad Guys" could be heard everywhere—in teahouses, on trams, and in office tea rooms. The name Yang Yun, along with "The Eternal Daily News," spread throughout the streets and alleys of Hong Kong.
With such solid content as a foundation, coupled with the vigorous promotion by newsstand owners, the sales of "Qian Gu Daily" skyrocketed, reaching new heights every day without ever declining.
The sale of 80,000 free copies on the first day had already shaken the Hong Kong press, but no one expected that this was just the beginning.
The next morning, the newspaper office's phone lines were ringing off the hook with calls to restock at newsstands. Readers who hadn't been able to buy a newspaper the day before lined up early, with many buying two or three copies at a time.
On that day, sales broke through the 100,000 mark, nearly doubling from the first day. All the staff in the newspaper's distribution department worked without rest, rushing to various areas. The printing plant was running at full capacity 24 hours a day, with the machines never stopping. Even so, many newsstands sold out early, prompting readers to urge them to buy more.
By the third day, word-of-mouth had reached its peak. Not only martial arts fans and ordinary people, but also Hong Kong's literary figures and business tycoons had taken notice of this unexpectedly popular newspaper.
Through word of mouth, the "Eternal Daily" completely broke through its readership, reaching everyone from the elderly to young children.
On that day, sales soared to 150,000 copies, a figure that caught up with the daily sales of several long-established newspapers in Hong Kong, making its competitors extremely uneasy.
In the following days, the popularity of the "Eternal Daily" did not diminish at all, and sales continued to climb steadily.
On the fourth day, 160,000 copies were sold, and on the fifth day, the number exceeded 200,000 copies. Each number was breaking new records for Hong Kong newspapers and severely impacting the perceptions of all its peers.
Those newspapers that initially looked down on the "Eternal Daily News" have now abandoned their contempt and are sending people to investigate its background, wanting to know how this new newspaper could, in just a few days, transform from a replacement for a declining old newspaper into a new darling of the Hong Kong newspaper scene.
At the newspaper office, Vincent Fang was constantly in charge, working tirelessly. Every morning, the first thing he did was check the previous day's sales report, watching the numbers soar, going from initial excitement to later shock.
He also understands that behind this achievement lies Zhang Zeyang's precise marketing strategy, the support of "The Bad Guys", and the tireless efforts of all the newspaper's staff day and night.
The employees in the distribution department set off to deliver goods before dawn every day, braving the scorching sun to shuttle through the streets and alleys of Hong Kong. When they were hungry, they would eat a few bites of bread, and when they were thirsty, they would drink a few sips of cold water, but not one of them complained about the hardship or fatigue.
The editorial staff worked through the night to polish the manuscripts and ensure the quality of the content, all to provide readers with the best reading experience.
The operators take turns on duty, patiently answering every call from readers and newsstands, and properly handling every request.
Fang Wenshan never relaxed for a moment, keeping a close eye on sales, coordinating restocking, coordinating with printing plants, handling emergencies, and reporting sales figures to Zhang Zeyang in a timely manner.
The days of free delivery passed by one by one, and in the blink of an eye, it was the seventh day, which was also the last day of the free distribution of the "Eternal Daily".
On this day, many people waited in front of the newsstand early in the morning, and some loyal readers simply bought multiple copies at once as souvenirs.
The enthusiasm of the newsstand owners for promoting their products remained undiminished. They all knew that this was the last day of the free service, so they pulled out all the stops to enthusiastically recommend their products to passersby.
Inside the newspaper office, everyone was eagerly awaiting the final sales figures.
The distribution department staff were still on the go, delivering the last batch of newspapers to various sales points.
The printing press machines are still running, keeping up with the constant demand for replenishment.
Fang Wenshan sat at his desk, his fingertips lightly tapping the surface. He felt a mixture of anticipation and trepidation. He knew that the sales figures for these seven days would directly determine the market foundation of the "Eternal Daily" after it started charging fees.
As the sun sets and night slowly envelops Hong Kong, streetlights gradually illuminate the city, and newsstands, having been busy all day, slowly close up shop, selling the last copy of the "Eternal Daily News".
At the same time, the newspaper's final sales report was freshly released. When the staff handed the report to Fang Wenshan, he slowly opened it and looked at the striking number on the report. His pupils suddenly contracted, and he could no longer contain his excitement.
250,000 copies!
On the seventh day of its free trial, the daily sales of the "Eternal Daily" were a staggering 250,000 copies!
The number 250,000 copies means that in just seven days, the "Eternal Daily News" went from a declining newspaper with a daily circulation of a few thousand copies to a leading newspaper in Hong Kong. Such a rapid rise is unprecedented and can be called a miracle in the history of Hong Kong's newspaper industry.
It should be noted that even the largest newspaper in Hong Kong does not have a daily circulation of 200,000, while the "Eternal Daily News" easily surpassed it by offering seven days of free service. Such an achievement is enough to make the entire Hong Kong newspaper industry take notice.
Fang Wenshan held the sales report, his eyes slightly red. All the hard work and effort of the past seven days had been worthwhile.
The sales of 250,000 copies are not just a number, but also the recognition of the "Qian Gu Daily" by readers, a testament to the hard work of all the staff of the newspaper, and the confidence that allows the "Qian Gu Daily" to stand firm and set sail for the future.
As night deepened, Fang Wenshan calmed his turbulent emotions, picked up the phone, and dialed Zhang Zeyang's number.
The moment the call connected, his voice brimming with undisguised excitement as he announced, "Mr. Zhang, the seven-day free trial period has ended. Today's sales: 250,000 copies!"
On the other end of the phone, Zhang Zeyang remained calm, but could not hide a hint of relief. With just a few simple words, he determined the future development of the "Eternal Daily".
At this moment, the Hong Kong newspaper industry was already in an uproar because of the sales of 250,000 copies. All the peers understood that from this moment on, the landscape of Hong Kong's newspaper industry would be completely rewritten, and the era of "Eternal Daily" had arrived.
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