Chinese Entertainment: Top-Tier Boyfriends of Young Actresses

Although Joy of Life rejected Su Yu, given his current popularity and level of discussion, he will receive all the offers he could possibly receive.

Huo Xiaolan opened a document and read it to Su Yu: "You've received quite a few endorsement offers this time. Master Kong Iced Tea and RIO have come knocking again, but this time they've raised their prices."

"RIO offered 8 million yuan for two years of endorsement, while Master Kong offered 10 million yuan for two years."

Su Yu leaned back on the sofa, recalling the last time Master Kong and RIO came to him. It was less than two weeks after one of his songs became popular, and the brand offered him two million for two years.

He promptly declined, explaining that he hadn't reached his peak yet and would discuss it again after the show aired.

Now that "A Love So Beautiful" has finished airing, brands have indeed come knocking on our door, and their quotes have increased fivefold.

Su Yu even suspected that the business departments of these two companies might have his fans, otherwise why would they be so persistent in trying to get him to be their spokesperson?

"Why does it seem like the price is lower than Yang Yang's? I saw that his quoted price is much higher than mine." Su Yu flipped through the documents in front of him and looked up at Huo Xiaolan.

Huo Xiaolan put down her coffee cup and patiently explained to him, "Yang Yang's publicly quoted price is indeed 40 million for two years, but that's just a public quote to inflate his value."

"Actually, you've seen his agent, Jia Shikai. He likes to do things that harm others without benefiting himself, including actively lowering his price to accept endorsements."

"When he snatched the PUMA Asia brand ambassadorship from Lu Han, he quoted 40 million yuan, but the actual transaction price was less than half of that."

"Although your endorsement fees may not seem as high as Yang Yang's, the actual transaction prices are almost the same."

"Currently, the only male celebrities in the industry who can reliably secure endorsement deals worth over 20 million yuan for two years are Lu Han and Kris Wu, who are among the most powerful."

"Other celebrities such as Yang Yang, Li Yifeng, and TFBOYS have an actual endorsement fee of around eight to twelve million for two years."

"The fact that the brand is offering this price is a recognition of your status. You are now considered one of the top figures in the second tier of top celebrities."

Su Yu nodded and continued flipping through the documents.

Besides familiar names like Master Kong and RIO, there are several new faces on the list of endorsement offers this time.

Marie Dalgar, a domestic cosmetics brand that targets the young market, also extended an invitation to become a brand ambassador, offering six million yuan for two years.

This brand has never hired a celebrity spokesperson since its inception, and has always focused on content marketing and cross-industry collaborations.

But this time, they took the initiative to approach Su Yu, probably because they were attracted by his amazing spending power among female fans.

Since the airing of "A Love So Beautiful", the conversion rate of products endorsed by Su Yu among fans has been astonishingly high. Previously, he only forwarded a promotional Weibo post from a music platform, and the number of related playlists collected increased by hundreds of thousands on the same day.

In addition, a luxury watch brand, DW, also expressed its intention to collaborate with a brand ambassador.

in the country, DW has not yet signed an official spokesperson.

The brand positions Su Yu as a "brand ambassador". In the fashion industry, the collaboration between brands and celebrities is generally divided into three levels from high to low: brand spokesperson, brand ambassador, and brand ambassador.

Being a brand ambassador is an entry-level position and a necessary step towards becoming a brand ambassador or even a spokesperson.

For Su Yu, who is new to the fashion industry, this title is a perfect match: DW values ​​his refreshing "boyfriend vibe" in "A Love So Beautiful" and its compatibility with the Nordic minimalist style, as well as his ability to drive female fans to buy "the same style".

Although the endorsement fee isn't high, the brand's prestige opens up opportunities for him to endorse luxury brands and significantly enhances his standing in the fashion industry.

"How about it, should I answer?" Huo Xiaolan asked, leaning back in her chair and holding her coffee.

Su Yu nodded: "Of course, I'll take it."

It's a fool not to make money when you can, and besides, he's really short of cash right now. The funding for filming "Someday or One Day" hasn't arrived yet, and the studio's fixed monthly expenses are nearly 200,000 yuan. His savings are visibly decreasing.

Moreover, this offer met his expectations, so there was no reason not to accept it.

The thought that all I have to do is cooperate with the brand to shoot a few promotional videos and attend a few brand promotional events a year to earn millions in compensation is much easier than acting.

Su Yu couldn't help but sigh. Sure enough, money in the entertainment industry is easy to make. He was just a newcomer who had only recently become popular, yet he could easily earn tens of millions in a year.

No wonder so many people are desperate to get into the entertainment industry.

"This is much more profitable than making movies."

"What do you think?" Huo Xiaolan rolled her eyes at him. "Actually, most actors don't rely on their paychecks for a living."

"Most of the time, acting is just a means to increase one's popularity and exposure; what really makes money are endorsements, commercial performances, and variety shows."

"The pay seems high, but the filming period is long, sometimes taking several months to shoot a single movie, filling up your entire schedule. But endorsements are different; there are only a few events a year, and you still get paid."

"Otherwise, do you think I'd be so bored as to stop you from taking on 'Joy of Life'? It's all for your commercial value."

Seeing that Huo Xiaolan was bringing up the old topic again, Su Yu quickly raised his hands in surrender and changed the subject: "Okay, okay, I got it. By the way, have you received any script offers?"

"Yes." Huo Xiaolan took out another document and handed it to Su Yu. "You've received quite a few scripts this time, all for leading roles. And most of these dramas won't start filming until the end of this year or next year, so they won't conflict with your schedule."

Su Yu took them and opened them one by one.

"Legend of Fuyao" is a joint production of Tencent Penguin Pictures and Lemon Pictures, starring Yang Mi, who was cast as the male lead, Changsun Wuji.

Su Yu felt a bit disgusted when he saw the name "Yang Mi". He was annoyed by the various actions Yang Mi had taken after becoming a capital investor. Moreover, Yang Mi's dramas were always "good for the female lead but not the male lead". If he went there, he would most likely just be carrying Yang Mi's sedan chair.

"Sword Dynasty" - produced by Feng Xiaogang, an iQiyi self-produced drama, a new martial arts drama, he was cast as the male lead Ding Ning.

This is Feng Xiaogang's first foray into producing a web series, and the hype is certainly there. However, the popularity and reputation of the previous series after its release were only so-so, with too many flaws in production and editing, and the character Ding Ning failed to break out of the niche.

Su Yu had no impression of this drama. In his mind, no impression meant no popularity, so he passed on it directly.

"Phoenix Prisoner" - directed by Yu Zheng, a period romance drama, starring Rong Zhi as the male lead.

Su Yu almost couldn't hold back when he turned to this page.

He had a deep impression of this drama; the main character's appearance was terrible, and it was heavily criticized, so he put it aside.

In addition, there are scripts such as "The Legendary Twins", "Empress of the Ming Dynasty: The Legend of Sun Ruowei", and "The Thunder".

Su Yu flipped through the first page of several documents without saying a word, but his mind was racing.

Of these scripts, the first few can be skipped, and only "The Thunder" is watchable.

However, this drama is a serious drama. Although the production team is solid, the character of Li Fei is quite different from his real-life image, so it can only be considered as a backup option.

He stacked several documents together, placed them on the table, leaned back on the sofa, and looked clearly dissatisfied.

Huo Xiaolan watched as he flipped through the pile of scripts for a long time without finding anything worthwhile.

"You're not satisfied with any of it?" she asked.

"It's not that I'm not satisfied with all of them; a few are alright, but I always feel like they're missing something." Su Yu singled out "The Thunder" and put it aside. "I'll take another look at this one. Anything else?"

"Yes." Huo Xiaolan took out another document from her bag and handed it to him. "This is the script that Dai Lu gave me."

Su Yu took it and turned to the first page.

"Go Go Squid!" is a sweet romance drama produced by Croton Media, a subsidiary of Huace Media. It is adapted from the novel of the same name by Mo Bao Fei Bao. The male lead is Han Shangyan.

Su Yu felt he had never heard of the show before, but the male lead's name seemed somewhat familiar.

"What about Dai Lu?" He looked up.

"Yes, regarding the smear articles last time, although she didn't buy a large quantity, she still did take action."

"This time, we're taking the initiative to submit the script to settle things from last time. We'll be working together again in the future, so let's leave it at that."

She paused, then added, "Also, she called me this morning to confirm the investment."

"She has already completed the application process with Huace, so it will not constitute a related-party transaction or a conflict of interest. If there are no problems, she can come over next week to sign the agreement."

"Also," Huo Xiaolan spoke up again, "Dai Lu has decided on Hu Yitian for the second male lead in this drama, and she hopes you can mentor him again."

"You were the male lead and he was the second male lead in 'A Love So Beautiful'. This drama has the same cast. You two have worked together before, so it's easy for you to work together."

Su Yu nodded. "Okay, then I'll take a look at this one."