Chinese Entertainment: Top-Tier Boyfriends of Young Actresses

Chapter 105 The Boom in Business Endorsements

Half a month of filming time passed quickly.

In the past two weeks, "Oh My General" has been a hit on Youku, with its viewership soaring, surprising everyone, including Su Yu himself.

This drama didn't make much of a splash in its previous life. Although it received decent reviews, it was only considered average in an environment where period dramas were everywhere at the time.

However, this time, with Su Yu's support, it actually became a hit.

All I can say is that the power of top influencers is terrifying.

According to the production team's statistics, episodes featuring Su Yu consistently garnered significantly higher viewership than other episodes.

The average viewership of episodes featuring Su Yu as the second male lead, Hu Qing, is nearly 30% higher than that of episodes featuring only the main characters.

The popularity of this drama also boosted the popularity of Liu Xiyin, played by Wang Churan, who gained millions of fans within half a month. Many brands even began to extend cooperation invitations to this newcomer.

Businesses outside the company also keenly recognized Su Yu's commercial value.

After Su Yu became the spokesperson for Master Kong Iced Tea, the product's sales among young consumers increased by nearly 40% month-on-month. After the RI0 Slightly Tipsy series officially announced Su Yu as its spokesperson, the search volume on e-commerce platforms doubled, and many offline convenience stores even experienced stockouts.

After signing Su Yu as its brand ambassador, the sales of the main product of the cosmetics brand Marie Dalgar more than doubled within three months. The brand repeatedly exclaimed in internal meetings, "This signing was the right one."

These solid sales figures circulate among the marketing departments of various brands, like silent letters of recommendation.

This proves that Su Yu is not just a figurehead with superficial popularity on Weibo, but a real business machine that can convert traffic into purchasing power.

Actually, many people wanted Su Yu to be their spokesperson before, but a smear campaign broke out recently. Although his studio denied the rumors immediately, the higher authorities also set the tone.

However, brands are always cautious, and no one wants to risk signing a controversial artist while things are in the spotlight.

So the studio's business income plummeted during that period, and it was only thanks to the few old endorsements that Su Yu had signed that it was able to keep things afloat.

But it's different now.

The popularity of "Oh My General" directly proves with the most direct data that Su Yu's commercial value has not been affected in the slightest. On the contrary, it has become even more powerful than before.

A second male lead can boost the overall viewership of a drama by 30%, and this ability to "carry a drama" is almost unique among young actors in the current Chinese entertainment industry.

Coupled with the sales data accumulated from previous endorsements, all those brands that were "waiting and seeing" before have now stopped waiting.

As a result, during this period, invitations for various commercial endorsements came to Su Yu's studio like snowflakes.

The first to get restless were OPPO and VIVO, these two old rivals.

OPPO's R11s series had just been released, and the marketing department was worried about not having a suitable spokesperson to promote the new phone. They immediately chose Su Yu.

VIVO was not to be outdone. Their previous endorsement contract had just expired, and the brand wanted to replace it with a young, fresh face. They sent Su Yu's studio a very attractive offer.

The two companies approached us almost simultaneously.

In terms of beverage brands, Pulse was the first to approach them.

This functional beverage had previously focused on the sports market, but the newly appointed marketing director was a young man who wanted to change the approach. Coincidentally, Su Yu was at the height of his popularity at that time, so he approached them.

In the snack sector, Bestore and Three Squirrels expressed their intention to cooperate almost at the same time.

One focuses on "high-end snacks," and the other on "online nut brand." Both want to leverage Su Yu's popularity to tap into the young female market.

Dove chocolate also extended an invitation to Su Yu with a year-long contract.

After all, given Su Yu's current influence among women, no one is more suitable for Dove's brand image than him.

In terms of cosmetics, L'Oréal Men Expert directly sent the brand ambassador offer to the studio's email address.

They had always used sports stars as spokespeople, but this time they wanted to change their style. Su Yu's clean face and good skin made him a natural fit for the GG brand.

This made Huo Xiaolan extremely happy.

After all, the entire studio is now relying on Su Yu alone, and during this period Su Yu has been filming day and night in the "Someday or One Day" crew, he simply cannot find time to accept offline business activities, resulting in the studio not having much new income recently.

Now that all these businesses are coming to her door, how can she turn them away?

In addition to brand endorsements, the production team of "Go Go Squid!", which had previously approached Su Yu, has also extended an olive branch again.

The production team contacted Su Yu during the early stages of preparation, hoping he could play the male lead. However, Huo Xiaolan gave Su Yu a market-appropriate price based on his status, and then they stopped responding.

Now that they've come knocking again, it's clear they've seen Su Yu's performance in "Oh My General".

After all, even a second male lead can boost the overall viewership of a show. Which production team wouldn't want to capitalize on that kind of commercial value?

Su Yu had just finished work on set and hadn't even had a chance to rest when Huo Xiaolan pulled him into the lounge to look at some documents.

He took the script for "Stewed Squid with Honey" from Huo Xiaolan, flipped through a few pages, and frowned slightly: "They've come to us again?"

Huo Xiaolan nodded: "Yes, this time the other party is much more humble than last time, and the price has also increased significantly, but we still have to renegotiate. The level of interest is not the same as when we were negotiating last time."

Su Yu didn't respond immediately, and continued flipping through the script in his hand.

He had no impression of this drama in his previous life; to be precise, he had no impression of the title "Stewed Squid with Honey".

But he was very familiar with the characters in the script.

The male protagonist, Han Shangyan, is a legendary figure in the e-sports world. He is aloof and not good with words. He leads his team to compete for the world championship and has a sweet e-sports romance with the female protagonist.

He flipped through a few more pages and saw the female lead's character description: a sweet and lovely top student who met the male lead through playing games and then pursued him relentlessly.

Su Yu suddenly realized what was happening.

Isn't this the drama "Go Go Squid!" starring Yang Zi and Li Xian from my previous life?

The phenomenal hit idol drama that made "Current Boyfriend" flood social media and propelled Li Xian from a third-tier star to a top celebrity, turns out it also has the name "Go Go Squid!"

The original novel was already very influential in the e-sports romance genre, and after the TV series aired, it became the most discussed TV series of the year. As a result, Yang Zi further consolidated her dominant position in the contemporary romance genre, and Li Xian directly rose to the top.

Su Yu closed the script and tapped the cover lightly twice with his fingers.

This is an opportunity we absolutely cannot let slip by.

After all, there aren't many good dramas on the market anymore.

Moreover, this time the other party took the initiative to come back and talk, so the initiative was entirely in our hands.

"Let's talk about it first." He looked up at Huo Xiaolan. "As for the schedule, we'll discuss it after 'Someday or One Day' wraps up filming. You can decide on the price."

Huo Xiaolan nodded: "I understand. I'm also in contact with Cartier and Gucci. Although they are brand ambassadors, it's a great stepping stone for you to enter the fashion industry in the future."

Su Yu finally experienced the benefits of being a top influencer.

Since his rise to fame, the endorsements he has received are far inferior to those of other established top celebrities.

Other rival fan groups have used this incident to smear him.

After so long, his popularity has finally materialized.

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