Huayu 16: I Became the Dream-Fulfilling Master for Young Actresses

Chapter 111 Bai Mengyan: No, not in the car...

"Dearest" tore a hole between the two and took the "top spot in popularity".

It trended on Weibo almost daily, accumulating over thirty trending topics in the first seven days after its premiere, surpassing the popularity of "Nothing Gold Can Stay."

The daily average number of topics discussed during the same period was significantly higher.

A public WeChat account that focuses on film and television data posted a Weibo post analyzing the data of three dramas:

The September drama market was like a Three Kingdoms game: "Nothing Gold Can Stay" was Wei, a powerful and established powerhouse; "Day and Night" was Shu, achieving phenomenal critical acclaim; and "Go Go Squid!" was Wu, seemingly the youngest but with the strongest momentum.

[Furthermore, both "Nothing Gold Can Stay" and "Day and Night" premiered on August 30th and have been competing for over ten days, while "Go Go Squid!" only entered the fray on September 10th, two weeks later, yet still managed to capture over 30% of the daily active users.]

Since the promotion of "Dearest" began a month ago, Chen Xingzhou's Weibo account has gained a net increase of 530 followers by the week of its premiere.

Million.

After reviewing the recent data for "Dearest," Chen Xingzhou smiled faintly and then went out to greet Bai Mengyan.

Before the broadcast, he had already discussed it with iQiyi and prepared to go door-to-door.

In simple terms, "building canvassing" refers to the activity where celebrities, during the airing of a popular TV series, visit the office buildings of internet or media companies, visiting each floor to promote the series.

It doesn't literally mean cleaning, but rather a network-based marketing strategy for TV series, characterized by low cost and high efficiency.

A successful door-to-door campaign often generates a variety of topics that can dominate the trending searches for several days.

As for Meng Ziyi and Zhou Ye, they are supporting characters, and in a romantic idol drama like "Dearest," the best effect is achieved when the male and female leads go door-to-door to promote the show.

This time, he can be said to have pioneered the promotional method of "scanning search". In the future, whenever other film crews do "scanning search", it will definitely make the audience mention "Go Go Squid!" again.

After getting into the car with Bai Mengyan, Chen Xingzhou smiled at Meng Ziyi and Zhou Ye, who were looking out the window expectantly. "Take good care of the house."

Meng Ziyi pouted, "Do you need to tell me? I know."

Zhou Ye nodded and waved, "Senior, Sister Lu, have a safe trip and come back soon."

As soon as Bai Mengyan and Chen Xingzhou arrived near the Aiqiyi Building, they saw Aiqiyi staff standing at the entrance holding a welcome sign.

Some people were even holding up fan light boards.

Many people had excited expressions on their faces, clearly welcoming their arrival, and photographers were already on the sidelines, ready to take pictures.

-

Chen Xingzhou got out of the car first and opened the door for Bai Mengyan, which immediately caused the staff to scream.

"Ahhh!! Chen Xingzhou is so gentle!!"

"Chen Xingzhou!! Egret!!"

"Han Shangyan!!"

"The Baby-Faced Couple!!"

Bai Mengyan put her hand on Chen Xingzhou's arm and lowered her head slightly as she got out of the car.

"Director Chen! Teacher Bai! Welcome, welcome!"

A contact person wearing a black T-shirt walked out from the center of the crowd, holding two stacks of work cards and a process sheet.

"These are temporary employee badges. Today's main process is to arrange employee badges layer by layer, distribute merchandise, and conduct interactive Q&A sessions."

Chen Xingzhou smiled as he took the employee badge, glanced down at it, and saw his name printed on it, along with a chibi-style portrait of Han Shangyan.

Guided by the liaison, Chen Xingzhou and Bai Mengyan walked towards the lobby of the Aiqiyi Building, where staff members along the way excitedly shouted words of welcome.

Bai Mengyan was carrying a bag of merchandise and would occasionally hand out a piece of Tong Nian merchandise to them.

The first stop on our building tour was the content operations department on the fifth floor.

As soon as the elevator doors opened, Chen Xingzhou saw a large, bustling crowd outside.

The shouts outside were deafening, and cell phone flashes were constantly going off.

Bai Mengyan felt a little nervous looking at so many people, and reached out to take Chen Xingzhou's hand.

At this point, as long as the two don't do anything too intimate, holding hands can actually generate more traffic.

Chen Xingzhou glanced down at her, chuckled twice, and then led her inside.

Bai Mengyan has indeed become famous, but she has never really been exposed to any major events.

This was her first time facing so many people offline, so it's normal for her to be a little nervous.

The two walked slowly inside, then turned around and waved to the crowd with smiles.

After walking a few steps, the two arrived at the center of the crowd, with the iQiyi logo on the wall behind them.

"Welcome, both of you!!" The person in charge, holding a microphone, glanced at the excited crowd and grinned, emphasizing, "Calm down, friends!"

Even after she finished emphasizing this, the crowd remained restless.

Chen Xingzhou and Bai Mengyan exchanged a glance and couldn't help but laugh.

After the contact person emphasized it again and had Chen Xingzhou and Bai Mengyan introduce themselves, she began to explain the other procedures.

Chen Xingzhou and Bai Mengyan went to the office area and distributed snacks, TV series merchandise, autographed photos, and other perks to the employees who were working.

There was also a live broadcast on site, with photographers filming and streaming the entire door-to-door visit process.

Just as the two were distributing the gifts in an orderly manner, several iQiyi staff members quickly stepped forward, carrying a large box full of exquisite wedding candies.

"Director Chen, Ms. Bailu, this is a special surprise we prepared! Custom-made wedding candies exclusively for Gun and Squid. Could you please help us distribute them?"

These words immediately caused an uproar among both the staff on site and the online comments.

Bai Mengyan's cheeks flushed slightly as she gently accepted the heavy box of wedding candy. Holding it in both hands, she smiled and handed the candy to each of the employees on either side of her.

She handed out a piece of candy and said, "Thank you for your support." Her gentle demeanor was just like Tong Nian in the drama, which made the employees on site scream one after another.

Seeing this, Chen Xingzhou took the opportunity to help Bai Mengyan carry the gift box, thus sharing the weight for her.

The two, one tall and one short, one gentle and shy, the other calm and protective, exude sweetness to the extreme.

The staff on site went completely crazy.

"Who knows! The official channels are personally feeding us sweetness; this isn't just a door-to-door visit, it's clearly a pre-wedding promotion!"

"Director Chen is so thoughtful! The way he quietly held the candy box was such a thoughtful detail! His doting affection is impossible to hide!"

"Teacher Bailu's blush is so realistic! It's exactly how Tong Nian herself looks when she's shy!"

The live stream chat was completely flooded with comments at this moment, scrolling so fast that the text was almost illegible, and the popularity surged instantly.

[Wedding candy?! iQiyi, you really know how to create something special! This surprise is absolutely killer!]

[Ahhh! This is too good to pass up! If they don't get married, this whole thing will be a disaster!]

[Help! Bai Mengyan's face is blushing to her ears! She's so innocent and adorable!]

[Chen Xingzhou's eyes were full of doting affection throughout, and his body subconsciously leaned towards Bailu—the details were captivating!]

As the two approached, a bold employee laughed and shouted, "Director Chen! Ms. Bailu! Are these wedding candies we're getting in advance?!"

As soon as the words were spoken, everyone's eyes focused on the two of them, filled with a mixture of amusement and anticipation.

Bai Mengyan's blush, which had not yet faded, deepened even more. She subconsciously lowered her head and chuckled softly, not daring to look up.

Chen Xingzhou chuckled softly and calmly continued, "These are special candies for the Tong Yan couple who are watching the drama. We wish everyone a sweet viewing experience and a sweet life."

While his words cleverly avoided being mocked, they only made the audience more captivated.

[Perfect rhetoric! But the smile in her eyes doesn't lie!]

[I don't care! Sending out wedding candy is the official announcement! It's locked in!]

[The sweetness both on and off screen is off the charts; this door-to-door visit is simply divine!]

In just over ten minutes, the hashtag #ChenXingzhouWhiteEgretsDistributingWeddingCandy# quietly climbed to the top of the trending searches.

The drama series, which was already firmly at the top of the charts, saw another surge in viewership thanks to the wave of building-wide promotions, firmly securing its position as the number one hit drama of the summer season.

Time flies. After taking a group photo with iQiyi staff, the two got into the car to return to the studio.

Inside the car, Bai Mengyan patted her chest and turned to look at Chen Xingzhou with a smile in her eyes.

"Xingzhou, they're so excited! How did you come up with this kind of publicity method?"

Chen Xingzhou pinched her cheek and smiled, "How does it feel?"

-

Bai Mengyan's face flushed, and she gave a soft "Mmm," "It felt great, but—did you arrange for the wedding candy to be handed out?"

Seeing her expectant look, Chen Xingzhou teased, "What do you think? Would you prefer it to be arranged by me, or by iQiyi?"

"I'm too lazy to guess with you," Bai Mengyan grumbled, then turned to look out the window. "But it's pretty good. This kind of promotional tactic will definitely boost the popularity of our show significantly."

Chen Xingzhou nodded.

For romance dramas, the practice of "door-to-door visits" is a veritable carnival for CP (couple) fans, practically a holy land for CP promotion.

In later generations, the male and female protagonists teaming up to spread sweetness has become a standard feature of apartment building visits.

For example, when Jing Tian and Zhang Binbin were handing out wedding candy while visiting buildings in the drama "Si Teng", fans exclaimed, "It's hard to end this if they don't get married." Such sweet moments are very likely to cause an explosive spread on social networks.

He put aside his thoughts, turned to look at Bai Mengyan's back, chuckled to himself, and reached out to put his arm around her waist.

Bai Mengyan stiffened, turned around and glanced at him, as if she was about to say that there was also a driver.

But when she turned her head, she only saw that the front and back seats were blocked by a partition, and at this moment the back seat was practically like a small room.

Her eyes widened as she looked at Chen Xingzhou again. "When did this come about? How come I didn't see it just now?"

"Chen Xingzhou pointed to the button next to him, "It was modified not long ago, the soundproofing is excellent, hehe, you definitely won't hear or see anything, want to try it?"