Reborn in 1970, I thrived in Hong Kong.

On January 19, Li Zhaoji's construction company completed the project a few days ahead of schedule, and the six Phoenix Plazas in Hong Kong were officially handed over for use.

The following day was the Little New Year in southern China, and Phoenix Plaza, which had been shut down by Phoenix TV and Phoenix Daily for half a month, officially opened for business.

The six Phoenix Plazas all have two underground parking levels and a unified six-story layout. The first and second floors are used by Phoenix Supermarket, the third and fourth floors are used by Phoenix Shopping Mall, the fifth floor is a food court, and the sixth floor is a cinema and reserved space for other entertainment facilities.

Unlike the few supermarkets in Hong Kong today, Phoenix Supermarket has more sections for fresh seafood, freshwater fish, poultry, pork, beef and mutton, as well as sections for fruits and vegetables and fruits.

Most importantly, Phoenix Supermarket lists the manufacturer of almost all its products, from toothpicks and chopsticks to kitchen knives, scissors, pots and pans, as well as oil, rice, soy sauce, vinegar, tea, salt, sugar, and seasonings, as Hong Kong Phoenix Hardware & Plastics Factory!

There are at least hundreds of kinds of these products. Phoenix Hardware & Plastics Factory naturally cannot produce so many products. They are all supplied by a certain Run Company, only the place of origin and packaging have been changed.

Phoenix Hardware & Plastics Factory was only responsible for providing packaging designs for various products and repackaging them.

As for a certain company, they simply provided the specific product requirements of Phoenix Hardware & Plastics Factory, Phoenix Supermarket, and Phoenix Shopping Mall to the corresponding state-owned factories in the mainland, and placed orders for those state-owned factories to produce according to the order requirements.

As a result, these state-owned factories were all transformed into export-oriented enterprises that earned foreign exchange.

Throughout the entire ecosystem, Phoenix Supermarket's customers benefit from buying affordable and high-quality goods.

State-owned factories in the mainland naturally benefited, transforming themselves into the most sought-after foreign exchange earners in those days. As factories increased their revenue, workers' welfare naturally improved as well.

Of course, a certain company is also a beneficiary; its foreign exchange earnings target for next year should be no problem at all.

However, none of the above are the biggest beneficiaries; the biggest beneficiary is undoubtedly Li Huai-ren.

But the biggest benefit he gained was not how much money he made, but that he owned brands for hundreds of products!

The huge benefit was that hundreds of products were all branded with the name he had registered with Phoenix Hardware & Plastics Factory.

Through a certain company, Li Huai-ren arranged for state-owned factories in mainland China to manufacture products for him. Unbeknownst to everyone, he created hundreds of product brands overnight, all bearing the name "Phoenix"!

By this point, Li Huai-ren's industrial empire had completed its initial layout and created hundreds of brands, but currently almost all of them are manufactured in mainland China through OEM.

He took advantage of a loophole in the times, relying on his control of Phoenix Supermarket and Rebirth to be able and dare to do this.

Next, it's about how to select and manage these hundreds of product brands. Some products are destined to be manufactured by OEM factories, but Li Huai-ren won't waste too much energy on them, such as toothpicks and chopsticks.

Some products can be gradually transferred to their own factories for production in the future, such as milk, beverages, and condiments like soy sauce and oyster sauce.

As a result, following Hong Kong Dairy Company, Taohua Datong Food Company (hereinafter referred to as Taohua) also entered Li Huai-ren's priority acquisition list and was written in his notebook.

On January 20, three stores each in Kowloon and Hong Kong Island, for a total of six stores, opened at Phoenix Plaza amidst a cacophony of gongs and drums and fluttering colorful flags.

Because Phoenix Supermarket offered a 10% discount on all items during its three-day opening, it attracted a large number of retired elderly people to shop. The area outside Phoenix Plaza was packed with people, and Phoenix Supermarket had to let people in in batches.

At Phoenix Plaza in Mong Kok, Mr. Ye, the general manager of a certain company, and two accompanying staff members queued up to enter the Phoenix Supermarket. They saw Hong Kong citizens crowding into the supermarket, carrying all kinds of goods into shopping carts as if they were free.

Mr. Ye could see clearly that those goods were all supplied by a certain Run Company, and he smiled happily.

Thinking that 36 Phoenix Supermarkets in Southeast Asia were also opening today, Mr. Ye was quite looking forward to the day when Li Huai-ren would purchase at least HK$100 million worth of products from a certain Run Company every month.

The country desperately needs foreign exchange. Upon learning that a certain company had a way to generate more foreign exchange, many units that urgently needed foreign exchange to purchase advanced foreign equipment have already gone to his father for help.

Li Huai-ren is also at Phoenix Plaza today, but not the Phoenix Plaza in Mong Kok that Mr. Ye went to; it's the Phoenix Plaza in Central!

Guan Jiahui, who already knew that Phoenix Plaza, owned by Li Huai-ren, was opening today, went to Li Huai-ren's house early in the morning and sneaked into the back garden to pester him while he was practicing martial arts.

"...Li, you bad guy, let me tell you, if you don't take me to your Phoenix Plaza shopping today, I'll follow you wherever you go!"

Also, I don't want to shop at Phoenix Plaza in Kowloon, I want to go to Central, I want to go to Phoenix Plaza in Central!

……

Oh dear, if you don't answer, then I'll take that as a yes. At most, I won't call you "Li the Bad Guy" anymore before the New Year.

... "

Li Huai-ren was fed up with her annoyance. Since he was going to visit every store in Phoenix Plaza anyway, it didn't matter which one he went to first or last, so he agreed to take her with him.

During breakfast, Lin Qingxia and the other women learned that Guan Jiahui was going to Phoenix Plaza in Central with Li Huai-ren, and they all wanted to go with her.

Finally, naturally, Brigitte Lin and her sister, Teresa Teng and Chen Yu-lien all came along.

At the Phoenix Supermarket in Phoenix Plaza, Central, Li Huai-ren was in the center, flanked by Teresa Teng and Brigitte Lin, both wearing masks. In front of him were Kwan Ka-wai, Chan Yuk-lin, and Lam Lai-ha, each pushing a shopping cart.

As soon as Li Huai-ren and his group entered the Phoenix Supermarket and reached the fruit section, a woman's voice rang out behind them:

"Ah Zhi, you were right. There are definitely fewer people here in Central than at the Phoenix Supermarket near our house. Haha, we made the right choice!"

"By the way, your boss owns Phoenix Plaza and Phoenix Supermarket. Hasn't he given you employees any discount cards or anything? Is he that stingy?"

The woman named A-Zhi immediately whispered:

"Oh dear, Mommy, I forgot to tell you, the TV station gave us discount cards for Phoenix Plaza yesterday. I was filming at Phoenix Film City yesterday, so I didn't go back to the TV station to pick them up."

Upon hearing this, the woman's tone immediately softened considerably:

That's more like it.

"By the way, Ah Zhi, I heard your boss is only seventeen this year, a year younger than you?"

Azhi:

"Hmm, don't you really enjoy reading 'A Step into the Past' serialized in Phoenix Daily? The Marquis of the Ming Dynasty who wrote 'A Step into the Past' is my boss. He was only 16 years old when he founded Phoenix Daily."

A-Zhi's Mommy:

"Ah, so 'A Step into the Past' was written by your boss? Tch, I was thinking that since you're about the same age as him, I'd let you consider him and pursue him."

"Hmph, absolutely not now! You absolutely cannot date him!"

Azhi:

"Oh, Mommy, why?"

A-Zhi's Mommy:

"Pah! Ah Zhi, are you stupid? How many women does Xiang Shaolong have? The book reflects the man; he's not a womanizer, he doesn't think about having multiple wives and concubines all the time. How could Xiang Shaolong have so many women?"

Azhi:

"Mommy, that's a novel, okay? Besides, according to you, if Jin Yong wrote 'The Deer and the Cauldron,' then he also married a whole bunch of wives like Wei Xiaobao?"

A-Zhi's Mommy:

"You know nothing. He divorced his wife a long time ago and married so-and-so."

"Let me tell you, I heard he's having an affair with so-and-so..."

Ah-Chih's mother's voice grew softer and softer. Lin Qingxia and Teng Lijun, who were eavesdropping and gossiping in front, glared at Li Huai-ren, whom she said she absolutely could not let her daughter date him, and then turned around!