Reborn in 1970, I thrived in Hong Kong.

On November 5th, Phoenix handbags were put on the shelves at the Phoenix Shopping Mall, which had already opened on the first and second floors of the Phoenix Building.

The highest-end handbags from Hong Kong's renowned Golden Phoenix brand have a dedicated boutique in Phoenix Shopping Mall, with lighting, furnishings, and other ambiance far ahead of their time, making them incredibly eye-catching.

Well, as for the price? Not ten thousand dollars, not nine thousand dollars, just eight,8888 Hong Kong dollars.

The female sales assistants were all over 1.7 meters tall. I don't know if they were rich and beautiful, but they were definitely fair-skinned and beautiful, and they looked quite aloof.

But as soon as their potential customers arrive, their fawning attitude and submissive demeanor are almost comparable to those of the madams at the Night Pearl nightclub on the next street.

This is precisely the kind of service attitude that makes ordinary people unhappy but allows the wealthy to enjoy the ultimate satisfaction. Each of them earns at least several hundred Hong Kong dollars in commission every day, which is equivalent to a factory worker's monthly salary in one day.

In his previous life, Li Huai-ren learned a great deal about marketing from his father. One of the key lessons his father imparted was the importance of precisely targeting different customer groups with a series of targeted marketing strategies.

My father also imparted another piece of advice: never waste even a single moment on people who aren't your target customer group. With that time, you could easily close several deals with your target customers.

Thus, under Li Huai-ren's cunning tactics, Hong Kong Shijia Golden Phoenix Luggage, from the day it entered the Phoenix Shopping Mall under his control in the Phoenix Building, its target customer group was the wealthy and powerful men and women of Hong Kong, inherently possessing attributes that were completely isolated from ordinary people.

A few days later, a Golden Phoenix Clothing Zone appeared near the bag and luggage zone, selling only straight-leg pants. These were completely different from the bell-bottoms that were currently popular all over the world. They were a breath of fresh air, beautiful, elegant, and sophisticated, weren't they?

Of course, the price is also very much in line with the status of Hong Kong's wealthy young ladies and gentlemen, several thousand dollars a set, in pounds sterling, and just like the Golden Phoenix handbags next to it, it is all about being high-end and aloof, take it or leave it.

Although Li Huai-ren dislikes wearing luxury brand products, in his previous life in Shanghai, he lived with a famous model before she became famous for two years. Through this exposure, he became very familiar with various European and American luxury brands and their products.

However, after being reborn, Li Huai-ren possessed the golden finger of photographic memory, making everything he had seen and witnessed in his previous life vivid in his mind, something he could not forget even if he wanted to.

Therefore, Li Huai-ren has a wealth of ideas about styles and designs, whether it's clothing or bags.

As the days went by, Li Huai-ren focused his energy on the Hong Kong family business, in addition to his studies.

Before we knew it, it was already late December, and the Christmas and New Year holidays were just around the corner. The Hong Kong family business was gradually getting back on track.

During this period, Li Huai-ren used the subsequent profit sharing from Teresa Teng's first English album to enable Hong Kong Family to open Hong Kong Family Golden Phoenix series product stores in London, Paris, Milan, New York, Tokyo and other places.

At the same time, Hong Kong Shijia also began to take orders from Europe and the United States, producing and selling its silver, copper and iron Phoenix series products.

These days, it's still largely a seller's market. Many products, once produced, don't have much trouble selling, somewhat similar to the situation in mainland China before 1997 after the reform and opening up.

Hong Kong Family's silver, copper, and iron product series perfectly encompass three price ranges: accessible luxury, high-end, and mass-market, making them quite popular with European and American customers.

Of course, the person most delighted by the appearance of Hong Kong Shijia was Kwan Ka-wai. After she and Teresa Teng visited the Phoenix Shopping Mall in Phoenix Building and saw Hong Kong Shijia's Golden Phoenix series products, clothing sold elsewhere in Hong Kong no longer seemed appealing.

She's still a few months shy of turning eleven, so no matter how beautiful the clothes from Hong Kong's prestigious Golden Phoenix brand are, or how much she likes them, she can't wear them.

Therefore, she persistently pestered Li Huai-ren to have the Hong Kong Golden Phoenix family produce a series for young women.

After thinking it over, Li Huai-ren decided to have Hong Kong Shijia launch high-end children's and teenage clothing series products featuring the bronze phoenix design.

On the morning of December 23, 1970, Li Huai-ren drove to Kai Tak Airport to pick up his childhood friend Leslie Cheung (Zhang Fa-zong, referred to as Leslie Cheung from this chapter onwards).

At around 10:40, a young boy with long, flowing hair pushed a suitcase out of the terminal exit, threw the suitcase aside, and pounced on Li Huai-ren, who was 1.85 meters tall, standing outside the exit.

"Ani!"

Li Huai-ren was caught in his hug, and immediately reached out to push him away with a "disdainful" expression, laughing and scolding:

"Damn it, Shizai, let go right now! There are people coming and going here. If people who don't know us see us hugging like this, they'll think we're doing *that* kind of thing."

Let me tell you, I'm healthy and I like women, so please don't ruin my reputation!

Leslie Cheung released him and laughed heartily:

"Big brother, I also like women, okay? It's just that I haven't seen you in a long time and I missed you."

Stop talking nonsense and go home. I'm going to take a nap first, and we'll talk when I wake up.

"Oh, and by the way, go buy me the curry fish balls from Keung Kee in Wong Tai Sin, the stir-fried beef noodles from Lo Kee in Tsuen Wan, the radish and beef brisket from Fook Kee on Broadcast Drive, and the roast goose leg from Yung Kee in Kowloon. I'll eat them when I wake up!"

Li Huai-ren stepped forward, pushed his luggage cart onto it, smiled, patted him on the shoulder, and said:

"Do you even need to tell me? Before I came to pick you up from the airport, I drove around and bought everything, and I just left it in the car."

"Let's go, you can eat on the way, then come to my place and get a good night's sleep to adjust to the time difference."

On the way back to Bijia Mountain, Li Huai-ren saw Leslie Cheung wolfing down the food he had packed for him, which was Leslie Cheung's favorite dish. He knew that Leslie Cheung, who loved food as much as he did, would definitely not be used to the white food served by the British.

Li Huai-ren thought for a moment, then advised:

"Ten, you're a boy, going to study in England, and it's just secondary school, not university. Is it really necessary?"

If you're angry with your dad, you don't need to run all the way to England to hide, especially since it's been so long.

Look at you, you can't get used to the food or the accommodations in England, can you?

I think you should come back. If you don't want to stay at your own place, you can stay at mine. That's perfect, isn't it? You love Third Aunt's cooking, right? She cooks for you every day.

During my year or so in the UK, I really couldn't get used to the food or the accommodation. What was most difficult was being discriminated against by the British in a foreign country, and being alone in the UK was incredibly lonely, empty, and cold.

Leslie Cheung thought about it and was somewhat tempted, but when he thought about his relationship with his father, he hesitated.

Seeing that he was somewhat tempted, Li Huai-ren immediately said:

"Hey, Ten, behave yourself. What are you planning to do after you come back from studying in England? Are you going to work in your dad's tailor shop, or...?"

He was interrupted by Leslie Cheung halfway through his sentence:

"Ah Ren, I would rather die than step into my dad's tailor shop."

Li Huai-ren smiled:

"If you're not going to your dad's tailor shop, what are you planning to do? Do you still want to sing like before?"

If you want to sing, wouldn't going to study in the UK be a waste of your time? You might as well come back to Hong Kong and learn to sing while you study.