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Chapter 133 The Publicity Strategy of Detective Chinatown

However, even if the second time only yields 30%, the cash alone will still amount to more than 50 million.

I should still have two or three houses left.

Actually, the value of this asset is not low.

Moreover, and more importantly, Fan Bingbing was extremely cooperative; he could do whatever he wanted without any obstacles.

In this way, he can't possibly fail to increase his breakup count, saving him a lot of trouble.

Where can you find someone as beautiful, considerate, and compliant as this?

Even if their initial intentions were impure, it doesn't matter, because Mingbei suffers no loss.

In another two years, he probably won't even need Orange Phone to back him up.

He could become a major financial tycoon in the industry and control half of the domestic fish market!

Beauty is desirable, but one should not indulge in it for too long and should maintain a certain degree of self-control.

Moreover, Mingbei has a lot of important things to do, so he doesn't want to think about these things during the day. He can slowly seek style when he gets back at night.

He drove to the company and quickly gathered the company's key personnel to discuss the publicity strategy for Detective Chinatown.

It's already close to the end of July or the beginning of August, and the movie will be released in two months.

If you want to negotiate screening rates with cinemas, you have to produce something that shows them the potential of this film.

Otherwise, why would they easily give you such a high number of screenings?

If no one goes to see it, wouldn't that be a huge loss?

Therefore, early publicity is very important; it needs to generate enough buzz among casual viewers to attract them to the cinema to see the movie.

"Because quite a few celebrities have cameo roles in our film, I think we can leverage this to our advantage, using these guest stars as a starting point to get their fans aware of the film and encourage them to actively support it..."

'

Inside the meeting room, Mingbei, seated at the head of the table, listened to the reports from his subordinates.

This publicity strategy is a common choice that focuses on celebrities. Generally speaking, well-known artists have their own fans, and any work they appear in will attract the attention of their fan base.

Otherwise, why would everyone prefer to use very famous celebrities?

Because with them around, a lot of publicity resources can be saved.

Of course, hiring these famous artists comes with a hefty fee, so they also have to take on the responsibility of publicity and promotion.

To be honest, the cast of Detective Chinatown is quite good.

Liu Yifei, Liu Shishi, Huang Bo, Xu Zheng, Deng Chao, and Bao Qiang, combined, have considerable influence.

They're mostly making cameo appearances out of respect for Mingbei, and they'll probably help with the subsequent publicity.

Let's not even talk about the two Lius; they will definitely spare no effort.

It's not just because of their close relationship with Mingbei, but also because both women invested in the project.

If the box office is high, then the money earned will be more.

Who would turn down money?

In addition, Fan Bingbing, who surrendered yesterday, will definitely help as well.

She's not stupid; helping with a small matter will leave a better impression on Mingbei.

Besides, it doesn't cost me much, so why not?

"Hmm, a standard approach, it should attract a decent audience," Mingbei nodded slightly and said calmly, "What about the others? Any other ideas?"

He looked around, wanting to hear if there were any other ingenious ways to operate.

This is something that many people in the industry can do; it's not difficult at all.

But Mingbei clearly wants more and hopes to see some completely new ideas.

The meeting room fell silent; no one spoke first.

Normally, this is how everyone promotes things, and very few people would choose to take an unconventional approach because they don't know what the outcome would be.

If the results are not good, then there may be repercussions afterward.

Conversely, following the conventional route may not yield the best results, but at least it will avoid mistakes and prevent you from taking the blame.

We're all just working people; everyone's thinking is still about their own interests.

Without sufficient courage, it's difficult to make innovative choices.

"Director Chen," Mingbei turned his gaze to Chen Sicheng, who had recently joined the company, "what are your thoughts?"

After careful consideration, Chen Sicheng ultimately chose to join Mingbei Company after filming the movie ended.

Yesterday, he learned from Baoqiang that Mingbei was indeed the heir of Orange Mobile!

This made him feel even more strongly that his choice was absolutely correct!

I've already made up my mind to stick close to this powerful figure!

Upon hearing Mingbei's question, he pondered for a moment and offered his insight: "Mr. Ming's idea is probably to break free from the existing framework and attract more viewers to our film!"

"Therefore, at this time we cannot rely solely on celebrity fans to boost box office expectations. What we should be doing more is promoting the product to the general audience..."

"That's right," Mingbei laughed. "The film market ultimately depends on the support of casual fans. Relying solely on the fans of the stars playing the roles makes it very difficult to achieve good results!"

"What we need to do is figure out how to tap into the curiosity of these casual fans and draw their attention to the movie!"

That being said, those in the industry present also knew that it was extremely difficult to leverage such a large group of casual observers.

In China, I'd guess only Stephen Chow could easily do that now.

A simple statement like "We all owe Stephen Chow a movie ticket" is enough to attract many young people to watch the movie.

As for the others, they probably don't have that ability.

"Alright," seeing that no one seemed inclined to speak, Mingbei secretly shook his head and offered his publicity strategy.

"If you want to attract casual fans, you need to focus on the storyline!"

"What are the main themes of our film? Suspense and comedy!"

"So how can we attract a general audience?"

"Simple, use money and content to generate their interest!"

Money or content?

Upon hearing this, the crowd below exchanged bewildered glances, feeling somewhat confused by what they had just heard.

How can you attract people with money and content?

"Using the movie's plot as a starting point," fortunately, Mingbei quickly began to explain his ideas in detail, "essentially, the movie begins with Tang Ren being wrongly accused, which then leads to a series of events!"

"The core issue is how to clear Tang Ren's name and restore his innocence!"

"Then," he paused, then continued, "we can release a summary of the case and let the audience solve it!"

Huh?

As soon as he finished speaking, everyone else present immediately perked up, as if a door to a new world had been opened!

"Excellent, excellent! Boss, your idea is indeed innovative!"

"As expected of President Ming, who leads us forward, he knows exactly what's up his sleeve with just one move!"

"If it were me, I would never have imagined this in my entire life!"

"Alright, alright," Mingbei waved his hand, rejecting the flattery, "This publicity strategy alone isn't enough to attract people; we need to add another crucial element!"

"What is it?"

"You need to pay!"