Returning to the mountain village, starting with mushroom picking to get rich

"big eater!"

"A bunch of useless trash!"

"A 50% drop in sales in one quarter? Are you all pigs?!"

In the Duzhuan Commercial and Trade Office Building in Kunming.

Wang Fuye, the head of the group's agricultural sector, was looking worried as he listened to Liu Yan report a series of bad news.

He then turned and started cursing at Zhao Wencheng and other branch office staff next to him.

For some reason, the group's development this year seems to be consistently unsuccessful.

His actions in the edible fungi sector, in particular, which he strongly recommended the group to increase investment and allocate resources to, are hard to describe.

The Hongdu Ecological Base, built by the group at a cost of tens of millions of yuan, was originally planned to become the largest edible fungus production base in Nanzhao.

Who would have thought that two major understory planting bases would suddenly appear in Qingshan Village?

One is Yanglin, and the other is the village collective. The two are adjacent to each other, with a total production area of ​​nearly 2,000 mu.

Production was completed even before the Hongdu Ecological Base, making headlines locally.

They stole all the limelight that should have belonged to their group.

This caused the Hongdu Ecological Base, which the group had worked so hard to build, to lose its popularity and publicity advantage, resulting in a significant loss of momentum.

The fact that the base is not well-known is not a serious problem.

As long as the sales channels in the market are smooth and the mushrooms can be sold, bringing in real profits for the group, everything else is not a big problem.

The most critical issue is that, according to the statistics of the past few months, the sales of Xindu's specialty products have shown a significant negative growth.

Especially the shiitake mushroom variety.

After one quarter, their sales of shiitake mushrooms in the province were almost halved.

Many restaurants, school cafeterias, and supermarkets that had previously maintained supply agreements with them have chosen not to continue their cooperation.

Instead, they switched to another supplier after the contract expired.

As a result, there have been many rumors circulating within the group.

It is said that Wang Fuye abused his power and engaged in underhanded practices, placing a mere figurehead in a key position at Xindu Specialty Products, which led to such a severe decline in performance.

"Slander, all of it is slander!"

"There are backstabbers in the company slandering me, but Liu Yan is different. She's not the kind of pretty face that only causes trouble!"

With this in mind, Wang Fuye conducted a more detailed investigation into the decline in sales of Xindu specialty products.

After a thorough investigation, Wang Fuye was shocked to discover that the reason for the decline in sales of Xindu's specialty products was actually in Qingshan Village, and that it was caused by a guy named Yang Lin.

A poor boy from a remote mountain village, who knows what stroke of luck he had.

They actually set up a semi-wild mushroom cultivation base under the forest, covering 800 acres.

This 800-mu forest base alone can provide nearly 2,000 tons of shiitake mushrooms to the Nanzhao market.

In addition, the 100-mu production area already developed by the Qingshan Village Cooperative can also provide about 300 tons of shiitake mushrooms.

Although Nanzhao Province has a population of over 40 million, its people also love to eat mushrooms.

However, mushrooms are not a staple food; no one can eat them at every meal or every day.

How could the sudden influx of over two thousand tons of shiitake mushrooms into the market not have an impact?

Those customers who did not renew their contracts and cut off cooperation with them chose suppliers that sold mushrooms produced at Yang Lin's base.

"Mr. Wang, the analysis report is out!"

Just then, a middle-aged man in a suit wearing gold-rimmed glasses pushed open the door and walked in, carrying a stack of documents in his hand.

"Mr. Wang, we have conducted twenty experiential events in three cities, inviting a total of a thousand diners to participate in blind tastings."

"As a result... at the same cooking level, more than 90% of diners thought that the shiitake mushrooms produced in Qingshan Village tasted better than those from other places."

The middle-aged man reported to his superior with some pessimism.

Know yourself and the enemy, a hundred battles will never end.

In order to investigate why customers did not renew their contracts, Yang Lin's mushrooms were able to steal market share from their Xindu specialty products.

Wang Fuye also bought some mushrooms from Yanglin at the market to taste.

After tasting it alone, he was shocked to find that the shiitake mushrooms provided by Qingshan Village were a level above other shiitake mushrooms on the market in terms of taste.

Simply put, the second-grade shiitake mushrooms produced in Qingshan Village have the same taste as other first-grade shiitake mushrooms.

Their first-grade shiitake mushrooms have the same taste as other brands' premium shiitake mushrooms.

To avoid misjudging the outcome due to differences in personal taste.

Wang Fuye then had a blind sample test of shiitake mushrooms conducted.

They hired chefs from various locations to cook the same dish using mushrooms from different sources, and then invited diners to rate the dishes.

The chefs could only see the different numbers on the shiitake mushrooms, but they didn't know what the numbers represented.

The diners participating in the event didn't know which dish used whose mushrooms, so they could only rate it based on their own feelings.

The final result was exactly what the middle-aged man had just reported.

Among the vast majority of ordinary diners, the shiitake mushrooms produced by Yang Lin are more popular than other shiitake mushrooms on the market.

"Just as I thought..."

Upon hearing his subordinate's report, Wang Fuye sighed silently.

He finally understood why Yang Lin, a novice from the countryside, was able to steal their customers in such a short time.

There are countless merchants in the two major edible mushroom wholesale markets.

Many merchants can purchase a certain amount of mushrooms from Yang Lin.

The only people from Xindu who specialize in local products cannot buy shiitake mushrooms from Qingshan Village because Yang Lin refuses to sell them to them.

What others don't have, I have; what others have, I have better.

The current situation regarding Xindu's specialty products is completely the opposite.

While diners are flocking to the shiitake mushrooms from Qingshan Village, Xindu's specialty products, which cannot be supplied, are failing to keep up with market preferences and naturally will not sell well.

"Damn it, I shouldn't have let him off so easily last time!"

Wang Fuye cursed Yang Lin in his heart, then quickly withdrew his fierce gaze and turned to look at the branch representative on the other side.

Managers from Harvest Biotechnology.

Unlike the predicament of Xindu's specialty products, Fengshou Biotechnology has always been a powerful weapon in Wang Fuye's hands.

It is also an important weapon for the group to contract the Nanzhao edible fungus market.

Without artificial cultivation, there simply wouldn't be enough wild mushrooms for everyone to eat.

To cultivate edible fungi, one must have fungal strains.

Despite the fact that the development of Harvest Biotechnology seems to have encountered a bottleneck.

However, many people consider this to be a completely normal phenomenon.

With the development of the times and the spread of knowledge, more and more mushroom farmers are starting to study technology and set up family-run production workshops in order to save costs.

Local small companies are also seizing every opportunity to compete for the local mushroom market.

In such a fiercely competitive red ocean market, Fengshou Bio's ability to capture 40% of the Nanzhao market share is already a remarkable achievement.

It is undoubtedly the industry leader of Nanzhao.

"Director Xiao, is it possible for you to replicate the mushroom spawn from Qingshan Village using mushrooms and mushroom substrate available on the market?"

Wang went to the wilderness and asked questions in a grand and solemn manner.

"No problem." Director Xiao nodded confidently.

"Although the cultivars on the market have been degenerated and cannot be used for propagation, our laboratory's traceability technology can completely cultivate them."