Huayu 1999: Starting with nothing but getting something for nothing

The host, Zhou Tao, asked with a smile, "Bingbing, what kind of person is Yang Che?"

Fan Bingbing laughed and said, "She's a fickle womanizer."

Zhou Tao suddenly didn't know how to respond; she didn't want to discuss this topic with others.

Fan Bingbing continued to laugh: "Haha, he seems to have a very clear understanding of everything in the world, and he can always offer accurate insights into everything."

Zhou Tao was quite touched by her serious expression; at that moment, she saw the grievance in her.

Zhou Tao simply said he had something to do and then got up and left.

As soon as Fan Bingbing left the CCTV building after the recording of the program ended that evening, she heard someone calling her from behind.

"Miss Bingbing, please wait a moment."

But a strange man who looked to be in his late twenties walked over quickly.

Li Yue, standing quietly to Xiao Pang's left front, blocked half of her body.

"Hello, is there anything I can help you with?"

The stranger glanced at Li Yue, who had no expression, and said somewhat awkwardly in a low voice, "I'm Luo Zhongxu's assistant. He'd like to invite you to dinner, but..."

Fan Bingbing scoffed, turned and left without even a reply.

Li Yue spat and turned away disdainfully.

Luo Zhongxu's assistant blushed and paled in turns, secretly gritting his teeth: I can only finish this job this month at most!

Then he saw a brand-new Mercedes-Benz SUV drive up in front of Fan Bingbing, and he couldn't help but let out a sneer, mocking his artist's overestimation of her abilities.

This Luo Zhongxu was once one of the Four Heavenly Kings of Mainland China. While it's common knowledge that there are five "Four Heavenly Kings," the title "Four Heavenly Kings of Mainland China" has probably been used by eight or nine people...

However, by this time he had already experienced a car accident and a public falling out with Qu Ying... he was already behind schedule.

Then he gradually disappeared from public view. He reappeared in the public eye in 21 when someone online said that he had cheated on his wife, had relationships with multiple female college students and had abortions, and that he was also a drug user.

23 years later, the court proved that it was all defamation, and the guy had never been married... The person who posted the article also received the punishment he deserved.

However, even now, a search for Zhongxu still reveals a large number of marketing accounts recounting those rumors from 21, and many people in the comments still believe them.

When someone says that the matter has already been settled, they are met with ridicule.

It turns out, this world has never changed.

Fan Bingbing was surprised; it was indeed Zhou Liren in front of the car.

"Brother Zhou, what's going on?"

Thirty-five-year-old Zhou Liren was already used to being called "Little Zhou," not to mention that Bingbing had added "brother" to his title.

"Brother Che, please move aside and get in the car first."

Fan Bingbing pursed her lips, called Li Yue, and got into the car.

"Where is he?"

"Brother Che is still at the New Qiao Hotel. He'll probably be done in another hour or so."

Fan Bingbing pouted: "Really? Brother Zhou, you don't need to cover for him. It's not like I don't know anything."

"No, Brother Che really is at the New Qiao Hotel."

Zhou Liren felt that part of the reason why the boss paid him a high salary was to compensate for emotional distress. Even someone as considerate as him would feel suffocated when he heard the boss's wife say such things.

As for Li Yue, she touched this and that. It wasn't that she had never ridden in a luxury car before, or a new car before, but this was the first time she had ever ridden in a brand-new luxury car.

She was particularly surprised to find that the smell of a new car wasn't pungent at all. Instead, she could smell the natural scent of leather, the fibers of new fabrics, or a very faint residual smell of packaging. Li Yue felt that this was the smell of money.

The car started and, amidst envious and bewildered glances, the Mercedes-Benz W163 drove away from the CCTV compound.

Fan Bingbing in the car stopped putting pressure on Zhou Liren. She stretched and leaned back in her seat. Although it was the back seat, it was quite comfortable.

"Brother Zhou, take Xiaoyue first, then go back to Anzhenli."

"Why."

Li Yue smiled and said, "Thank you, boss. I'll always love you."

"whee."

..........

Yang Che was indeed at the New Qiao Hotel, where he not only finalized the logo but also the slogan for the new Beijing and the new Olympics.

Yang Che didn't pretend to be dead or give anyone face. He spoke his mind like a hothead, but in the end he decided on the slogan. He didn't feel disappointed or resentful.

The reason he was still there was that Liu Jingmin, Comrade Xiaoyu, and some propaganda consultants were discussing propaganda matters with him in Comrade Xiaoyu's office.

"Officer Wang, I said that announcing the Olympic bid logo at the Lantern Festival Gala was not to make myself famous, but to increase the publicity and exposure of the Olympic bid project."

I strongly oppose the idea of ​​waiting until the application is approved before increasing publicity; that's conservatism.

When the international evaluation team comes to China, they will not only look at the Olympic plans and supporting facilities, but also at the public support rate. You might say that our public support rate is very high, and I know it is very high, but what is the proof? We can't expect the evaluation team to go out and conduct street surveys, can we?

This will also be one of our key pieces of evidence when the Olympic Bid Committee goes abroad to lobby.

This isn't some halfway point celebration with champagne; it's about unifying national public opinion, building national consensus, boosting morale, popularizing Olympic ideals, and also about mobilizing various industries more effectively and raising operating funds more efficiently.

Yang Che spoke without much emotional fluctuation, his speech was slow and his voice was clear.

There was a two-second silence in the office.

Liu Jingmin began, "Popularizing the Olympic ideals, successfully mobilizing various industries, and raising funds—please elaborate on these three points. Say whatever comes to mind."

Comrade Xiaoyu swallowed back his prepared words. He was also eager to know how this extremely quick-witted young man had circumvented the IOC's restrictive clauses on commercial development in bidding cities.

Yang Che paused for a moment: "Currently, the public's understanding of Olympic rules and international event organization rules is very limited. While promoting the Olympic spirit through galas, public welfare events, campus or community lectures, and film and television works, we will simultaneously promote the promotion of spiritual civilization, public etiquette, environmental protection, and other content to shape a modern city image;

Successfully mobilizing various sectors—or rather, leveraging their initiative—requires comprehensive cooperation from urban construction, environmental protection, transportation, culture and tourism, businesses, neighborhoods, and ordinary citizens. Without widespread public awareness and mobilization, relying solely on administrative orders to implement large-scale urban redevelopment will likely be far less effective.

As for raising operating funds, well... it's less about funding and more about promoting the national bid for the Olympics.

My specific thoughts are as follows:

First, the Olympic bid logo will be authorized for commercial use. Outstanding companies from all walks of life can bid to win the title of "Beijing Olympic Bid Committee Partner", which will allow them to use the logo on product packaging and store promotions. In this way, products that reach ordinary people's homes, such as clothing, food, water, and home appliances, will all have the Olympic bid logo.

Second, bidding for the right to host events in cities and counties across the country, such as street petitions with thousands of signatures for the Olympic bid, song and dance galas in support of the Olympics, charity performances by artists, etc.

Third, for officially licensed cultural and creative products with promotional attributes, such as commemorative envelopes, stamps, postcards, personalized stamp albums, etc., developed in cooperation with the postal service, profits should be shared. The postal service should not be allowed to get something for nothing.

There are also lightweight products such as commemorative T-shirts, badges, stationery, and decorative crafts, produced by authorized manufacturers for a small licensing fee. These are not for profit; the main purpose is public awareness and promotion.