Huayu 1999: Starting with nothing but getting something for nothing

This made Yang Che sigh. Art schools are actually quite concerned about national affairs, such as the return of Macau last year and now the Olympic bid promotional video. But why are directors so obsessed with themselves these days?

Let alone national affairs, they are not interested in even the affairs of ordinary people.

Absolutely. Anyone willing to watch it would never be able to make a film like "Hidden in the Dust" or "I Am a High Mountain".

Huh? It was all Hai Qing who acted in it...

Two years ago, there was a scene in the TV series "The Story of a Common Man" that quoted the line "I am a high mountain." Some people said that the protagonist should donate money. I replied at the time that it was a public school and did not accept donations. Moreover, the quality of the food in their cafeteria was top-notch in the country, and they could eat KFC whenever they wanted... They really didn't need a few pennies.

Actually, they've never kept it a secret, so don't be surprised that air conditioners now cost 2 yuan each.

For comparison, an air conditioner from Harbin Institute of Technology costs 1800 yuan.

Of course, this is not to say that the principal made no contribution, nor is it to discuss whether boys are human or not. It's just that isn't that the job of a public servant?

You can create gods if you want, but don't expect people to kowtow and worship you anymore.

It's true that the people need heroes, but they're not that stupid.

.........

Younger people may not understand the Chinese people's obsession with the Olympics in this era, which is not a bad thing, because you have not experienced the period when China was bullied at will and had to endure it.

In 1908, the Tianjin Youth magazine raised three questions about the Olympics: "When can China send athletes to participate, when can it form a team, and when can it host the Games?"

Are you asking about the Olympics?

No, the question is when China will be able to shed the label of "Sick Man of East Asia"! The question is when the Chinese nation will no longer suffer humiliation!

The nation wept after the defeat in 93, and the country rejoiced after the victory in 01. This is not an exaggeration, but a fact.

In China at that time, the Olympics were never just a simple sporting event; they represented a century-old national rejuvenation sentiment ingrained in the Chinese people.

Yang Che looked at the question and couldn't help but smile.

So what if he's a scumbag? Even a scumbag can be patriotic.

To identify and address any shortcomings in the Olympic bid process, and to minimize any regrets, Yang Che felt a chill run down his spine.

At this moment, this question seemed to become an emotional vessel for his personal fate, which was closely linked to the honor and disgrace of the nation.

It is rumored online that Wang Shuo said in "My Thousand-Year Cold": "A group of people who dare not even scold street thieves dare to shout to destroy the island nation."

First of all, this sentence does not exist in "My Thousand-Year Cold";

Secondly, Wang Shuo would never utter something so illogical;

Ultimately, this statement deliberately creates antagonism and undermines the patriotism of ordinary people. By amplifying the cowardice of ordinary people and endlessly raising the moral bar, it mocks all simple patriotic sentiments.

Instead of reflecting on the security measures and criticizing the incompetence of law enforcement, people point their guns at ordinary citizens. Those who say such things are malicious bastards.

For those who think this makes sense... well, just consider the above as nonsense.

...........

Yang Che began to write on the draft.

First, it's important to showcase that China boasts the world's largest potential sports consumer base. Imagine Beijing in the mornings: residents exercising in alleyways and parks; students taking various physical education classes at primary, middle, and high schools; star football/basketball teams; and Paralympic preparations...

They need to convince the International Olympic Committee and sponsors that hosting the Olympics in Beijing will bring them huge benefits.

Yes, if you don't showcase how great China is, how ancient Beijing is, and things like Peking Opera, fans, and calligraphy, foreigners really aren't interested.

Don't be stubborn, Chinese people aren't interested in Shakespearean plays or Italian operas either.

Anyone who says they're interested is just showing off. Yang Che went to see it, and he, like more than half the people in the theater, was drowsy... Everyone had the same goal: to pick up girls.

Secondly, it showcases what Beijing has already done for the Olympics: the relocation of Shougang Group, river management, afforestation, and various environmental protection projects (simply say it's for the Olympics)... This demonstrates sincerity, dispels negative reports from foreign media about China's "large-scale demolition and construction," and also capitalizes on the current buzz.

In this process, the Great Wall (afforestation) and the Forbidden City (modern scientific and technological environmental protection projects such as garbage classification) are naturally showcased.

Peking Opera really shouldn't be shown. You know, even when Britain applied for the Olympics, they wouldn't put on a Shakespearean performance, because that would be really nonsensical.

If anything, it should be shown at the opening ceremony.

In short, Yang Che's narrative perspective has shifted from "showcasing the nation" to "telling the story of ordinary Chinese people and the Olympics."

Yang Che was immersed in his creation. He did not plagiarize or reference anything; it was just what he had in mind.

He wrote three scripts to build a three-level matrix.

The first is a 20-second overlay video that can be played in major airports or sporting events around the world, showcasing glimpses of daily life in Beijing (smiles from all walks of life) + quick cuts to athletes training, a mix of stillness and movement.

The second is the standard 4-minute promotional video, which is also the overseas roadshow video, and it is the content that Yang Che planned on the draft.

Third is the Executive Committee's presentation video. Speaking of this, one has to admire how honest the people from the Olympic Bid Committee were. The International Olympic Committee presented 22 questions and required that the answer to each question not exceed 500 words, and the people from the Olympic Bid Committee actually gave their answers orally.

It's not like there's a rule against using a projector. Isn't using narration and visual evidence more engaging than verbal explanation?

To be fair, when bidding for the Olympics in 01, Paris wasn't interested, and their materials were very perfunctory. Osaka and Toronto had insufficient budgets, and their plans were poor even to laymen. Istanbul, on the other hand, was as enthusiastic as Beijing, but it was plagued by a geopolitical crisis.

We put in a lot of effort and dedication, but we also have to thank our opponents for being so incompetent.

When Yang Che was answering the questions, Xie Xiaojin, one of the proctors, was quite surprised. After all, this "famous filmmaker" who was in the limelight yesterday answered the questions very quickly and would straighten up from time to time to move his wrists and neck.

It's been almost two hours now. Apart from raising my hand to ask for extra draft paper once, I've been hunched over my desk the whole time.

So Xie Xiaojin slowly walked up behind him, looked at the cursive writing and patterns on the drafts, and his pupils instantly shrank. This was no Olympic bid promotional video, it was practically an Olympic bid propaganda case!

This guy even drew the Olympic bid logo! Is that a person? Or a knot of hearts? No wonder he's a painting major, his drawing skills are truly amazing.

Ah, there's also a slogan: Ancient Capital, New Look; Olympic Chapter.

Yang Che didn't intentionally write these things; he just happened to get there as he was writing. After all, these were all regrets.

A new Beijing, a new Olympics. The mismatch between Chinese and English caused international misunderstandings. The judges initially thought that Beijing was going to completely transform Old Chen and even subvert Olympic traditions. Moreover, the statements were all in a humble manner, such as "Please give Beijing a chance".

As for the Olympic bid emblem, as a professional art student, I am utterly impressed by the artist's creativity; a master is a master indeed.

Aside from insisting on using a cracked, ordinary brush and deliberately promoting this to make people uncomfortable, there's nothing wrong with it.