Huayu 1999: Starting with nothing but getting something for nothing

Yu Wenhao then said, "Brother Che, do you not understand the fees for celebrity endorsements?"

"How could I not know? Yuanyuan spent 3 yuan to photograph a cell phone, and Wang Fei spent 800 million yuan to photograph a Coke. That's all reasonable."

Yu Wenhao was deeply upset. He was speechless for a long time after hearing the number from a colleague. "You can't be so calm! You should be shocked too! After all, you were so excited when I secured the Nokia product placement for GG..."

What does an endorsement fee of 800 million mean?

The number one Asian female star is by a wide margin. Well, if you include male stars, it seems to be number one as well, considering that Jackie Chan recently endorsed Aido VCD for 600 million RMB.

So Yu Wenhao spoke to himself as if talking to himself.

Yang Che remained calm and replied, "Oh."

"You..."

As Yang Che walked to the door, he saw Yu Wenhao's constipated look and suddenly laughed. Men are boys until they die! It's like telling a friend a joke that makes you laugh so hard you almost die, and your friend doesn't react at all.

"That's Wang Fei, so any price is normal. But I think what you should be thinking about, Lao Yu, is how much publicity Wang Fei can bring to our film after he releases 'The Passing Years,' and how many movie tickets he can help us sell."

"Hey? Speaking of which, Lao Yu, you work in communications, you could consider doing a research project on the factors that influence movie box office performance. Once you've thoroughly researched it, we could partner up to start a marketing company and create a website."

Yu Wenhao was as shocked as ever by Che Ge. For a moment, he didn't even bother to go inside. He took out a small notebook from his back pocket, pressed it against the door, and started writing. Every now and then, he would ask Yang Che to repeat it.

"Brother Che, I understand PR companies, but what's the idea behind this website?"

"First, develop a model based on what I've been researching, then we can talk about the website. Take it one step at a time. If you take too big a step, you'll easily run into trouble."

Yu Wenhao felt utterly lost and miserable. He wanted to ask more questions, but Yang Che had already pushed open the door and entered.

Then they discovered that the person filming was a man, and Gao Yuanyuan was not there.

The man looked very familiar.

Yang Che asked in a low voice, "Where is Gao Yuanyuan?"

Upon hearing this, Yu Wenhao pulled one of his underlings aside and whispered a few words to him, only to learn that the underling had gone to the restroom.

Yang Che waved for Yu Wenhao to go about his business, then found a corner to sit down and sent her a text message.

"Your man has come to pick you up."

Thirty seconds later, Gao Yuanyuan appeared in the southeast corner.

She was wearing a blue lace short-sleeved shirt and white jeans, and she probably only had lip balm on her face. It's really enough that she didn't wear makeup when taking pictures of her boyfriend.

Gao Yuanyuan walked gracefully to Yang Che's side with a smile, and then the male actor who was filming lost in thought.

The 27- or 28-year-old bearded director gasped, "Xiao Wei, what's up?"

"I'm sorry, senior."

"Take a three-minute break."

Yang Che, holding Gao Yuanyuan's hand, looked up and met the eyes of the male actor. Well, no wonder he looked familiar, it was Yu Xiaowei. He couldn't help but twitch his lips. A hint of sadness flashed in Yu Xiaowei's eyes, and then he looked away without responding.

"Brother Che, this is Director Kong Lingchen, the executive director of 'Love in the Internet Age'."

Kong Lingchen, with his small mustache, was very enthusiastic and humble: "Hello, Brother Che, I've heard so much about you."

Yang Che was surprised. "I only did a few seconds of interview. Is it really that big of a deal?"

Gao Yuanyuan was surprised, but also somewhat enlightened. No wonder Director Kong was so polite to her today. She had thought it was because of Yu Wenhao, but now, looking at Director Kong's attitude towards her boyfriend, it was clearly not the case.

"I've heard so much about you. 'Love in the Internet Age' has won numerous awards for best new director."

Kong Lingchen smiled and brought up the topic of the product placement in "My Sassy Girl".

"This news has spread throughout the gay community in Beijing. Everyone in Beijing who makes gay films is hoping your movie will be a success."

Yang Che understood perfectly; which actor who makes a GG film doesn't want to make a movie?

His sponsorship-attracting model based on gambling has inspired and given hope to many. One can imagine that if "My Sassy Girl" had actually succeeded, many would have tried to emulate this approach, only to fail miserably...

There are more directors than actors in China, but very few of them actually make it big.

Of course, Kong Lingchen's enthusiasm wasn't entirely due to admiration for Yang Che's involvement in the GG project. He had also learned about the screenwriter and producer's identity from Yu Wenhao, and it wouldn't hurt to leave a good impression.

After chatting for two or three minutes, Gao Yuanyuan went up to take pictures again.

Holding up her phone, she smiled sweetly and spoke in GG language.

Online romances are constantly being shared.

The era of mobile internet is coming, and so are SP (Service Provider) services.

Yang Che looked thoughtful, then chuckled and shook his head, before glancing at Yu Wenhao, who was slumped over a table writing something.

He decided to study at the Beijing Film Academy because he gradually developed an interest in it, so he was willing to put in the effort to learn and exchange his energy and time for skills.

But he wasn't willing to exchange his time and energy for money; at least he would never spend more than half of his time and energy making money. He'd be more interested in women, though. That's how pathetic he was.

Forty minutes after Yang Che arrived, Kong Lingchen called it a day off.

After bowing to the staff, Gao Yuanyuan grabbed her handbag and ran towards her boyfriend.

Her boyfriend, however, had to exchange a few words with her, given how enthusiastic Kong Lingchen was.

Afterwards, when Yu Wenhao saw the two off from the shed, Yu Xiaowei suddenly called out, "Gao Yuanyuan, goodbye."

Everyone present immediately paled.

Kong Lingchen, in particular, turned green with rage, his eyes glaring at Yu Xiaowei as if he wanted to devour him.

"goodbye."

Gao Yuanyuan responded naturally, but she held her boyfriend's arm tightly, as if afraid he would act impulsively.

Yang Che laughed heartily twice and said, "My Yuanyuan is infinitely charming."

The sound was neither too loud nor too soft; everyone around could hear it.

Gao Yuanyuan scolded him in embarrassment and annoyance, and twisted her body.

For a moment, everyone unanimously recalled a movie line: That person looks like a ____ (please fill in the blank).

Then she looked at Yu Xiaowei with eyes full of sympathy.

Yang Che, the person in question, left the photography studio while embracing a beautiful woman and discussing his career with his younger brother.

Everyone spontaneously recalled a movie line: "If only I were as ____ as him (please fill in the blank)."

........

"Old Yu, what you're thinking is all fine, but don't limit your ideas. You need to build a platform that helps everyone in the industry chain. Don't even limit yourself to the entertainment industry. It's still a small place, but film and television can be an important vehicle for promotion. Its commercial value is more valuable than the film itself."

Yu Wenhao was unaware that his body had been leaning slightly forward the whole time.

Gao Yuanyuan looked at her boyfriend with admiration. She could understand his words. When they watched the "Aqina, Sethhei" episode of "Yongzheng Dynasty" together, he said, "BUG can never win because he always considers things from the perspective of a subordinate."

At that moment, Yang Che stopped in his tracks, his eyes filled with shock and joy.