There's a chat group for pets in my neighborhood.

Chapter 115 Desperate Measures

The doors of Ark Pet Hospital were closed late at night, but the lights were still on in the offices on the second floor.

Lu Fang sat in front of the computer, his eyes bloodshot, his fingers flying across the keyboard.

The screen displays data tables that are being formatted.

Since Cui Ding likes to play dirty tricks and even uses innocent lives as bargaining chips in business warfare, this has crossed the bottom line for the Lu side.

Difficult to handle? Then don't handle any of them!

What he needs to do now is to completely overturn the table.

The pet healthcare industry has always been murky; what are its biggest pain points?

Poor information.

Many traditional pet hospitals, taking advantage of pet owners' anxiety and lack of professional knowledge, repackage ordinary anti-inflammatory drugs that cost a few dollars as special drugs costing hundreds of dollars, and exaggerate unnecessary surgeries into life-or-death emergency procedures.

When your beloved pet is in imminent danger, who can calm down and think things through? You can only passively accept all the arrangements made by the veterinary hospital.

This is also the essence of Meiji Pet Hospital's money-making scheme.

If Lu Fang hadn't been unwilling to do this in the first place, he wouldn't have been fired by Cui Ding.

What he needs to do now is to completely expose this information gap.

The next morning, as the first rays of sunlight pierced through the thin mist and shone on the streets of Tiancheng Community, Xu Yi arrived at the entrance of Fangzhou Pet Hospital, yawning.

She froze as soon as she reached the front door.

A striking red banner has been hung on the glass door of Ark Pet Hospital, seemingly out of nowhere:

[Ark Transparent Healthcare Week: Reject Hidden Costs, Seek Medical Care with Peace of Mind]

Below the banner, three huge science posters were displayed side by side.

Although the layout was simple and crude, the content on it made Xu Yi's scalp tingle.

First document: "Guidelines and Price List for the Complete Treatment Process of Parvovirus"

The above clearly lists the usage scenarios and suggested prices for monoclonal antibodies, interferon, and antiemetic injections, and also clearly indicates Ark's standard pricing range.

In comparison, it costs only two-thirds of the price of other pet hospitals.

Second image: "Feline infectious peritonitis is never a terminal illness!"

This image directly reveals the 441 special effect drug that is being sold at exorbitant prices on the market. Fangzhou promises to only charge a small channel fee and will never arbitrarily increase prices.

The third image: "A Popular Science About Internal and External Fixation Surgery for Fractures: Where You Should Spend Your Money"

This infographic clearly explains the differences between various types of steel and bone screws, recommends different types of steel and bone screws for different injury conditions, and the price is only two-thirds that of other pet hospitals.

No matter which pet hospital sees these three posters, they'll be furious!

"Brother Fang, you didn't sleep all night?" Xu Yi pushed open the door and saw Lu Fang walking out of the lounge with a cup of espresso in his hand.

"After pulling an all-nighter, it's finally finished." Lu Fang took a sip of bitter coffee to perk himself up. "I contacted a nearby printing shop early this morning to make the posters and banners, just to catch Cui Ding off guard."

"Xiaoyi, later you can send down those posters outside, turn them into high-definition long images, and send them to the property management group of our Tiancheng community, as well as the pet exchange groups in Yanling City where you live, just like last time. Also, put this form in a prominent place later."

Xu Yi's eyes widened as she looked at the detailed price list that Lu Fang handed her, and she gasped.

"Brother Fang, the pricing on this list... a complete biochemical panel, DR imaging, and ultrasound—that's practically the cost price of the equipment depreciation and reagents! And the package price for the sterilization surgery—your labor costs are barely that much. This is outrageous!"

"Is it an exaggeration? I actually think it's quite reasonable." Lu Fang put down his coffee cup, his tone calm, but a strange light was clearly flashing in his eyes.

As they were talking, Zhong Yue pushed open the door and walked in. He habitually reached for his white coat, but his peripheral vision caught sight of the new price list in Xu Yi's hand.

Zhong Yue snatched the form, quickly glanced at it, and his eyes, which had been somewhat sleepy, instantly widened.

"Damn, Lao Lu, are you serious?" Zhong Yue suddenly looked up. "You've cut more than half of the profits from lab and examination fees, and you're only charging for labor and depreciation of supplies for surgery. You're not running a pet hospital, what's the difference between this and charity?"

"I'm telling you, once this price list is posted, every pet hospital in Yanling City will be cursing you out."

As a veterinarian, Zhong Yue was acutely aware of the devastating impact of this price list. If prices were set according to it, almost all pet hospitals would be working for pet owners for free.

"That's the effect we wanted." Lu Fang pulled out a chair and sat down, downing his coffee in one gulp. "Actually, it's not as exaggerated as you think. Ark Pet Hospital has limited capacity and can't handle so many orders. There will definitely be an impact, but it's not that big."

"The current chaos in the industry is outrageous. Those unscrupulous hospitals take advantage of the lack of transparency to exploit pet owners like leeks."

Exaggerating minor ailments, fabricating illnesses where none exist, and abandoning even the most basic professional ethics for the sake of performance bonuses.

"You know perfectly well how many pet hospitals in Yanling City can be considered reputable?"

"Almost none!" Lu Fang's words were resounding: "Even if a few conscientious pet hospitals emerge, they are quickly squeezed out of existence by those guys."

"We can't just stand by and watch this industry rot away!"

The ugly face of Cui Ding when he fired him flashed through his mind, as did the dying Afghan hound lying on the operating table yesterday.

"They want to make money through dishonest means? No way! If they don't want to provide proper medical care, then get out of this industry!"

These words were so passionate and inspiring that Xu Yi's eyes were practically overflowing with hearts. Suddenly, the little girl took off running and disappeared in the blink of an eye.

"Look, we've scared the young girl away." Zhong Yue said with a wry smile, "Are you confident? This path won't be easy. Cui Ding and his gang will definitely try every means to smear and obstruct us."

"Like I said, even if I didn't do this, they would have treated me the same way. Is there any need to be nice to these guys?"

"I'm sorry to trouble you, there will be many surgeries coming up." A hint of apology flashed across Lu Fang's face.

"It's too formal for us brothers to say this. You're the smartest one in our dorm, and you would never do anything you're not sure of, whether it's studying or opening a pet hospital. Besides, my dad has given me a strict order to protect you. What choice do I have?"

Zhong Yue's tone was full of complaint, but his eyes were full of laughter.

What could be better than doing what you love with your best buddies?

That being the case.

Then let's burn our bridges!

A