Huayu: From the Era of Ringtones to Becoming a Legend

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"Mr. Wang is very straightforward."

Lu Jiuge knew Wang Lin's character well; he was responsible, kept his promises, and was by no means a treacherous person. He was completely at ease with him about that.

After shaking hands with Wang Lin, Lu Jiuge declined his offer:

"Mr. Wang, if we didn't trust you, we wouldn't have invited you here. A confidentiality agreement is a gentleman's agreement; we don't need to sign it!"

"Thank you for your trust, Mr. Lu. I will certainly not let you down!"

Lu Jiuge gestured for Wang Lin to sit down and said:

"Mr. Wang, we'll have many more opportunities to cooperate in the future, so there's no need to be so polite."

After saying that, he dialed Zuo Wei's number:

"Old Zuo, come to my office. I have something to assign you."

A few minutes later, Zuo Wei pushed open the door and entered.

Lu Jiuge directly assigned the task:

"Tomorrow, Mr. Wang from Dawan Group and I will hold a land signing press conference to announce that we have acquired the core plot of land in Qide at a price that is forty times higher than the land price."

"You immediately develop an omnichannel promotion plan. Tomorrow morning, launch a massive, saturated campaign across the entire internet, ensuring it floods the real estate and financial circles across Mainland China, Taiwan, and Hong Kong."

Without asking for a specific reason, the person on the left nodded decisively.

"Understood, Mr. Lu. I'll arrange it right away and make sure it generates a lot of buzz tomorrow."

Lu Jiuge explained the situation, and Zuo Wei got up and left the office to prepare.

Not wanting to disturb them any further, Wang Lin called his son, Wang Sichong, over, and the two said goodbye and left.

The next morning, Wang Lin came to Qianxing Capital again, and under Zuo Wei's arrangement, Lu Jiuge held a signing ceremony with him.

Half an hour later, the signed photos and transaction information were simultaneously pushed to the entire network.

In less than two hours, it became a hot topic in the financial and real estate circles of Mainland China, Taiwan, and Hong Kong.

"Dawan Group acquired land at forty times the cost? Is Lu Jiuge bragging, or has Wang Lin gone mad?"

"Forty times! This land price has skyrocketed! When has Hong Kong ever seen such outrageous transaction prices?"

"The Kai Tak Development Area's planning was just finalized, and this huge commotion has already occurred; it's going to turn Hong Kong's real estate industry upside down!"

Surprisingly, the financial and real estate circles in Mainland China, Taiwan, and Hong Kong are experiencing a surge in activity.

However, none of the real estate developers actually intend to acquire land; they are all adopting a wait-and-see attitude, monitoring the progress of the situation.

None of these people are stupid, and no one wants to be taken advantage of. They all want to wait and see if this is the real market trend or a farce orchestrated by Qianxing Capital.

By the afternoon of the following day, no real estate developer had expressed any intention to cooperate.

Zheng Shuyi walked into Lu Jiuge's office and, seeing the person calmly handling documents at their desk, couldn't help but speak:

"Ninth Brother, I just checked all the news online. Although the real estate and financial circles are arguing fiercely, they are all just watching the show. Nobody is willing to pay high prices for land. Everyone is just observing."

She poured Lu Jiuge a glass of water, her tone tinged with worry:

"Your method doesn't seem to be very effective; it generates buzz but doesn't have any real results."

Lu Jiuge took the water and drank a sip, completely unperturbed.

"What's the rush? This is just the first step. It's enough if it generates enough buzz. I don't expect to make everyone rush to buy land with just this one move."

"You still have a backup plan?"

Zheng Shuyi's eyes lit up, and she pressed for more information.

"certainly."

Lu Jiuge leaned back in her chair:

"If we're going to use scarcity marketing, we should see it through to the end."

One successful transaction isn't enough. I'll release more information later, saying that we have very few prime plots left, and prices have been driven up to 45 times the original value before a sale.

Zheng Shuyi frowned, her face full of doubt:

"If you're going to release the news anyway, why not release it now? Wouldn't it be better to strike while the iron is hot?"

"Releasing it now would seem too fake."

Lu Jiuge smiled and said:

"Right after the contract was signed, they immediately spread rumors that the land was almost gone and that others were vying for it. Anyone with a discerning eye can see that this is a deliberate attempt to create hype, which will only make everyone more wary and less willing to make a move."

"We need to wait until the hype subsides a bit and the discussions calm down before releasing the news. Only then can we convince people that the land is truly scarce and in high demand."

Zheng Shuyi nodded thoughtfully:

"But your target land price is thirty times higher, and you're manipulating the news to inflate it to forty-five times. How will you explain that later?"

Lu Jiuge touched Zheng Shuyi's hair:

"But my father-in-law is still here. He's bound to take over the Zheng family business. When that happens, he can step in and lower the land price, which will increase our goodwill."

Seeing that Lu Jiuge thought of her father Zheng Dongrong when she laid out the plan, Zheng Shuyi felt a surge of sweetness in her heart, rolled her eyes at him, and said coquettishly:

"Who's your father-in-law? You haven't even proposed yet!"

Lu Jiuge hugged her tightly:

"Although we haven't formally proposed marriage, I already told Uncle Zheng and Grandpa last time that they've agreed to us being together."

"Once I'm done with this busy period, I'll formally propose marriage."

"That's more like it."

Zheng Shuyi smiled sweetly and got back to the main topic:

"By the way, the acquisition negotiations for Jinyu Film and Television have all been completed. Sister Xu Xin asked me to ask you when you're free to go and sign the transfer contract."

Lu Jiuge thought for a moment, then didn't hesitate:

"Let's do it tomorrow. You tell Xu Xin that I'll go over there tomorrow to sign the papers and finalize this matter."

Zheng Shuyi agreed, chatted briefly for a few more minutes, then turned and left the office so as not to disturb his work.

The office quieted down again. Lu Jiuge remembered the theater layout, got up and left the office to head to the post-production site of "The Forbidden Kingdom".

Lu Jiuge handed over all the post-production work for the film to Chen Huiming.

Upon arriving at the studio, Chen Huiming was staring at the screen, communicating details with the editor. When he saw Lu Jiuge enter, he immediately went to greet her.

"Mr. Lu, what brings you here?"

"I came to check on the later stages of the project and also to talk to you about something."

Lu Jiuge glanced at the work site and led Chen Huiming to the office next door.

As soon as he sat down, Chen Huiming gave his first report:

"Post-production is going smoothly and will be completed in ten days. Have you decided on a release date?"

Lu Jiuge nodded, and was about to speak when she saw Chen Huiming's face darken, his tone becoming somewhat grave:

"However, Mr. Lu, our biggest problem right now is not the preparation for the film's release, but Huo Huanyu."

"Huo Huanyu?"

Lu Jiuge frowned and looked at Chen Huiming.

"Yes, that's him."

Chen Huiming nodded, his tone helpless:

"He recently established an entertainment company and, relying on the Huo family's influence, has been suppressing us in the industry."

Two days ago, they even made a harsh statement, saying they would prevent our film "The Forbidden Kingdom" from being shown in Hong Kong.

He closed the office door and lowered his voice:

"After all, they are from the Huo family, so I don't dare to act recklessly, for fear of making a big fuss and affecting the movie's release."

Lu Jiuge remained calm and sneered:

"Huo Huanyu doesn't represent the entire Huo family; he's just a clown who can't cause any trouble."

"Even if the Huo family really intervenes, I have ways to deal with it, so you don't need to worry at all."

Chen Huiming breathed a sigh of relief and asked:

"When is the movie scheduled for release?"

"Wait a minute!"

Lu Jiuge waved her hand:

"I am currently working on acquiring mainland cinema chains. Next, I will have the cinema companies expand at full speed, not only in mainland China, Taiwan, and Hong Kong, but also in the entire Asian cinema market, we will take them over step by step."

"I'll be taking care of this tomorrow. Wait for my news."

He paused, then looked at Chen Huiming:

"No matter how capable Huo Huanyu is, his influence is limited to Hong Kong at most, but Hong Kong's market share is nothing."

"My goal has never been just to do business in Hong Kong, but to export all the high-quality film and television copyrights that Hong Kong has accumulated over the past few decades."

Chen Huiming's eyes lit up as he listened, and he laughed heartily:

"Mr. Lu, working with you is so comfortable. I never have to worry about being wronged. It's even more enjoyable than being in the underworld!"

Lu Jiuge smiled and gave him some instructions:

"So, Ming, you just need to go for it. I'll take care of everything about the distribution platform. You don't need to worry about the front-end promotion."

"Don't worry, Mr. Lu!"

Chen Huiming stood up, his tone firm:

"I promise to make a good film and manage the company's business perfectly; I will never hold anyone back!"

Lu Jiuge stood up and patted him on the shoulder:

"Brother Ming, I believe you."

After reviewing the film's production progress and giving a few more instructions on post-production details, Lu Jiuge left the production site without further delay.

The next morning, I took Zheng Shuyi to Guangzhou, the capital of mainland China.