Don't panic, America; this is just civilian technology.

"That's exactly what I was thinking too."

Upon hearing Zhang Chi's words, Marketing Director Su Ming's eyes immediately lit up, and he said:

"That would be perfect! I suggest we develop drones and enter the drone industry!"

"No, we cannot enter the drone field, at least not now."

"Forehead."

Marketing Director Su Ming's expression froze upon hearing Zhang Chi's words.

"Boss, the FPV camera module and FPV head-mounted display device we are developing are used in Wildcat remote control toy cars."

But I asked Zhang Guan, and he said that they can actually be used on drones as well, because the principle is the same.

In this way, the drones we developed can be considered to have their own core technologies.

Even if its flight control system and ecosystem are not as good as DJI drone company.

However, with our self-developed and self-produced FPV camera modules and FPV head-mounted displays, we are well-positioned to survive in the drone market.

However, upon hearing this, Zhang Chi shook his head slightly and said:

"Entering the drone field seems like a brilliant idea, but in reality, it's choosing the most difficult path."

After all, DJI has long held a dominant market share of over 75% globally.

It has already established an unshakable position in the minds of global consumers and is the first choice for global consumers when purchasing drones.

With our self-developed and self-produced FPV camera modules and FPV head-mounted display devices, we do indeed have our own unique selling points.

It's far superior to those companies that only design the appearance, play with the overall design, and rely on assembling imported materials, without actually having any core technology.

However, competing directly with DJI, a drone company that has dominated the market for many years, and trying to take market share from them is simply beyond their capabilities.

Upon hearing this, Marketing Director Su Ming couldn't help but ask:

"Since we're not planning to enter the drone market in the short term, what area should we enter?"

When faced with the question from Marketing Director Su Ming, Zhang Chi smiled faintly and gave his answer.

The underwater vehicle market!

"The underwater vehicle market?! What exactly is an underwater vehicle?"

Marketing Director Su Ming was understandably bewildered, as underwater vehicles sounded like a very niche product.

"Boss, this stuff is way too niche."

Just like the RC model cars we make, it's such a niche product, can we really make money from it?

"Of course you can make money. The underwater vehicle market is much larger than the adult toy car market, like the Wildcat remote control toy car."

After a pause, Zhang Chi smiled and asked about Marketing Director Su Ming.

Do you know how many anglers there are in our country?

Not counting seasoned anglers who like to go fishing every day, there are 150 million fishing enthusiasts who go fishing more than four times a year!

That means on average, one in ten people enjoys fishing.

With these 1.5 million people, a market size of over 500 billion RMB has been successfully created annually, supporting thousands of enterprises of all sizes across the country.

After a pause, Zhang Chi continued:

Do you know how much a fisherman typically spends on a set of fishing gear?

Su Ming was stunned by Zhang Chi's question.

After all, he didn't like fishing, didn't know much about anglers, and couldn't understand why they could fish for an entire day.

Naturally, no one knows exactly how much a set of fishing gear costs for a fisherman.

"To put it another way, a set of low-end, entry-level fishing gear generally costs between 300 and 800 yuan."

Mid-range advanced fishing gear is priced between 2000 and 5000 yuan.

High-end fishing gear can cost anywhere from 6000 to over 2 yuan!

"hiss!"

Upon hearing this answer, Marketing Director Su Ming gasped in shock, his eyes widening in disbelief.

"No way, isn't this a bit too much? It's just fishing, is it really necessary to spend so much money?"

Even entry-level fishing kits cost between 300 and 800 yuan, while high-end fishing kits can reach 6000 to over 2 yuan?!

It has to be said that Marketing Director Su Ming was truly shocked, realizing for the first time that fishing gear could be so expensive.

"Fishing is not about catching fish, but about the joy of the harvest, which brings immense emotional value."

That's why anglers can spend the whole day fishing on the shore, rain or shine.

After a pause, Zhang Chi continued:

"Among these, if we develop an underwater vehicle priced at 2999 yuan."

It allows anglers to see in real time where there are many fish, where the fish are big, and whether the fish have taken the bait.

Do you think any anglers might be tempted?

Faced with Zhang Chi's question, Marketing Director Su Ming fell into deep thought.

If he were a fisherman, he would definitely be very interested in such a product.

After all, who wouldn't want to know where there are many fish, where the fish are big, and watch in real time whether the fish are taking the bait?

Moreover, the underwater vehicle is priced at only 2999 yuan, which is 300 to 800 yuan more than an entry-level fishing kit.

Mid-range fishing kits can cost between 2000 and 5000 yuan, but fishing enthusiasts still find them acceptable.

If such an underwater vehicle can really be launched, it has great market potential and its sales will indeed be higher than that of the Lynx remote control toy car.

It should have no problem selling at least a million units a year, and what's even better is that it shouldn't have any strong competitors.

After all, he had never heard of underwater vehicles before, which shows just how niche this product is and how little market competition there is.

Thinking of this, Marketing Director Su Ming immediately looked at Zhang Chi with admiration.

"Boss, you have such great foresight; you've chosen the right path."

If they really enter the drone market, they will face DJI, a drone company that has dominated the market for many years and whose position is almost unshakeable.

It is indeed very difficult for us to seize a large share of the market from DJI, and the probability of success is not high.

Conversely, underwater vehicles are a niche product with few strong competitors.

With our company's strength, we are confident that we can dominate this niche market and become the DJI drone company in the underwater vehicle field, maintaining a market share of over 75% for a long time.

Boss, your decision has truly put our company on the right track. I admire you so much!

Marketing Director Su Ming, who was speaking, truly admired Zhang Chi.

It seems that this wise decision alone saved Anle Toys from many detours over the years.

What's even more ingenious is that entering the underwater vehicle market is actually very much in line with Anle Toys' current R&D direction.

After all, the FPV camera modules and FPV head-mounted display devices that are currently being heavily invested in research and development.

Many of the same components can actually be used in underwater vehicles, as they are all common to each other!