Don't panic, America; this is just civilian technology.

On July 15, 2018, Orpheus Toys officially sent out invitations to the global media.

They were invited to attend the product launch of Orpheus Toys, and it was announced that the event would be broadcast live, welcoming all netizens to watch this grand occasion.

Unfortunately, foreign media completely ignored Orpheus Toys, offering neither a response nor sending reporters over.

Only the domestic news media showed some respect, sending over two hundred reporters, independent media personalities, and anchors.

What's even more frustrating is that there were less than a thousand people in the audience, and it's unclear whether most of them were just employees there to make up the numbers.

On the internet, tens of thousands of netizens watched the product launch live stream, although most of them only watched for a few seconds and then left.

Regardless, Orpheus Toys successfully launched and put its Lynx remote-controlled toy car on the market.

Of course, product launches are not actually the main promotional event for Orpheus Toys.

The real main force behind the promotion is actually major video platforms, Weibo, Douyin, etc.

Because Tsai Lang is quite knowledgeable about internet marketing, he naturally makes internet marketing his main focus.

Therefore, he invested at least 70% of his marketing budget in various content creators or bloggers.

Ask them to help create a test video of the Lynx remote control toy car, comparing the Wildcat remote control toy car with the Lynx remote control toy car.

Ultimately, the facts will inform consumers about the performance of the two remote-controlled toy cars, their respective advantages and disadvantages, etc.

Ultimately, in the reviews from these content creators and bloggers, Orpheus Toys stood out for its amazing value for money at 2798 yuan.

Finally, the addition of reasons such as "big brands are trustworthy" and "big brands have more controllable quality" successfully made Lynx Toy Cars the winner.

It has to be said that people who watched the videos were indeed somewhat tempted by what the content creators and bloggers said.

If you're buying an RC model car, I think it's better to buy the Lynx remote control toy car from Orpheus Toys.

After all, it is a well-established domestic brand that has been manufacturing remote-controlled toy cars for nearly 20 years.

With a lower price and performance that is completely comparable to the Wildcat remote control toy car.

Why don't they buy the Lynx remote-controlled toy car from Orpheus Toys?

However, while netizens may think this way, they don't actually do it.

This is because both the Wildcat remote-controlled toy car from Anle Toys and the Wildcat remote-controlled toy car copied by Orpheus are examples of this.

They are all essentially RC model cars, and each one is priced at around 3000 yuan.

At such a high price, you could easily buy a mid-range Xiaomi flagship phone. How many people would actually be willing to pay that price?

So even though China has 13 billion people, the number of consumers who are actually willing to spend so much money to buy such expensive toys is actually quite small.

Of course, for Aofei Toys, the truly fatal problem is that the domestic market has been almost completely emptied.

After all, Anle Toys' Wildcat remote-controlled toy car went on sale on May 26th.

In the first three days after it went on sale, 30,000 vehicles were sold, and another 10,000 were sold afterward, for a total of 40,000 vehicles.

Then on June 6, the United States' condemnation announcement triggered a media frenzy, sparking heated discussions and shocking netizens.

It has been a full 39 days since then. With so much time gone by, the news and the event have long since lost their momentum.

The Wildcat remote-controlled toy cars purchased by domestic consumers have already been delivered to them.

Only overseas orders are still being produced and delivered, while the total of 8 Wildcat remote control toy cars in China have already been delivered.

This also indicates that domestic consumption is actually in a state of weak demand.

As a result, Orpheus Toys discovered, to their dismay, that they had spent over ten million yuan.

They held such a grand product launch event and hired so many content creators and bloggers to produce soft marketing materials.

As a result, after a week, the total number of orders from online shopping platforms such as JD.com, Taobao, Tmall, and Amazon did not exceed 3000 vehicles.

Spending so much money on marketing and getting Microsoft to shut down, and this is the result?

Cai Lang was stunned when he learned of this result, and everyone at Orpheus Toys was also stunned.

What's going on? They spent so much money to make the Lynx Wildcat remote control toy car, and this is all the sales they got?

That's way too low!

Faced with this result, Cai Lang could not accept it, nor could Cai Yuanqing, the president of Aofei Toys Company, and Cai Mingdong, the general manager!

"Uncle Dong, Second Uncle, please believe me, I will definitely make the Lynx remote control toy car a big seller."

Anxious, Cai Lang quickly assured Cai Yuanqing and Cai Mingdong:

"The reason why our domestic sales are so low is that domestic consumers have already bought Anle Toys' Wildcat remote control toy cars, and the demand is saturated."

The situation is different overseas. Anle Toys Company does not have many sales channels abroad, which is their fatal weakness.

Our Orpheus remote-controlled toy car from Orpheus Toys performs just as well as the Wildcat remote-controlled toy car, but at a lower price.

With the reputation our Orpheus Toys Company has built up over twenty years, we're sure to sell well in overseas markets!

As Cai Lang spoke, he became more and more determined, believing that this was indeed the outcome.

He immediately patted his chest and assured them:

"Uncle Dong, Second Uncle, don't worry, I will personally lead a team overseas to promote our Lynx remote control toy cars immediately."

We guarantee the Lynx remote-controlled toy car will be a huge success in overseas markets!

Hearing Cai Lang's assurance, Cai Yuanqing and Cai Mingdong exchanged a glance and could only nod in agreement.

"Then it's up to you."

This matter concerns whether Cai Lang can be promoted to a senior management position, and no one in the entire company is more proactive than Cai Lang.

If the company wants to get out of its current crisis, letting Cai Lang continue is indeed the best option.

"yes!"

Upon agreeing, Cai Lang immediately rushed out of the office, gathered his team, and got to work.

His enthusiasm is higher than anyone else's, which shows how much he cares about his position as a senior executive in the company.

However, when Cai Lang went to the Middle East to promote the Lynx remote-controlled toy car, he was met with a barrage of disdain.

This is simply because Orpheus Toys has a great reputation in China, but not abroad.

After all, it's only 2018, not 2026, so there's no way to promote our animated film using Douyin, the most powerful promotional channel.

Therefore, foreign netizens at this time had never seen cartoons such as "Super Wings", "Pleasant Goat and Big Big Wolf", "Armor Hero", and "Balala the Fairies".

Therefore, during this period, despite being very successful, well-known, and influential in China, Orpheus Toys was still a very successful company.

However, in terms of influence and brand recognition overseas, it is not much stronger than Anle Toys.

In fact, Anle Toys is actually more well-known and influential.

After all, the Syrian resistance used the Wildcat remote-controlled toy car from Anchor Toys, which was a major event that shocked the world.

Cai Lang was devastated to discover that Orpheus Toys' overseas expansion was not going smoothly.

Overseas customers, such as warlords or organizations in the Middle East or Africa, still have more trust in Wildcat remote-controlled toy cars, which have a proven track record of combat.

Even on the surface, the Lynx remote control toy car copied by Orpheus Toys has the same performance, but is 200 yuan cheaper.

However, the setbacks in expanding into overseas markets were not what caused Cai Lang's mental breakdown the most.

What caused him the most mental breakdown was something that happened in the Middle East a month after he went out to explore overseas markets.