Chinese entertainment: Top stars have no holidays

Chapter 78 My brother is going to become an international superstar!

In just two hours, Jiang Bai filmed several short videos for Douyin (TikTok) to be used for promotion, as requested by Da Peng.

He even refined Dapeng's idea, adding a touch of technical sophistication.

Right now, when technical videos on Douyin are just starting to become popular, Jiang Bai also wants to be a leader in the technical video genre.

After completing the filming of the short promotional video and finalizing the arrangements for the film's roadshow with director Dapeng, Jiang Bai and Xu Xu left Dapeng Studio.

They didn't linger in Beijing; their car sped straight to the Capital Airport, ready to return to Shanghai.

After boarding the return business flight, the plane slowly took off, pierced through the clouds, and smoothly entered the sky at an altitude of 10,000 meters.

Jiang Bai leaned back in his seat, closed his eyes slightly, and kept replaying the conversation he had just had with Da Peng in his mind.

After a moment's thought, he turned to look at Xu Xu, who was flipping through work reports beside him, and asked softly, "Are most film crews in the industry starting to use Douyin short videos for promotional purposes now?"

Upon hearing this, Xu Xu put down the documents in his hand, pondered for a moment, and said, "We can say that we have completely ignited this track."

"Nowadays, almost every production team in the industry that puts a little effort into promotion is following up with Douyin short video promotion."

Since "A Love So Beautiful" opened up a brand new path for drama promotion on Douyin, all film and television teams in the industry have instantly realized this and followed suit.

Everyone has realized that the explosive power of short video's fragmented dissemination far surpasses that of traditional Weibo promotion.

"Although no production team can replicate our initial success of dominating the online charts and becoming a viral sensation with zero marketing, the effect is still clearly visible compared to traditional promotional methods."

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Xu Xu continued, "Nowadays, many new dramas and movies have the artists themselves appear in transition videos, atmosphere clips, and behind-the-scenes footage of their characters' daily lives."

"A short clip of just over ten seconds can firmly pique the audience's curiosity and desire to watch."

"Compared to the perfunctory promotion by celebrities casually forwarding an official post about the start of a live broadcast, these short videos featuring real people promoting the show are more appealing to fans, more likely to be shared by casual viewers, and more likely to be promoted by platforms. The effect of attracting traffic is on a completely different level."

In addition, Xu Xu added a key industry change: "Moreover, in July and August of this year, Douyin was making a huge breakthrough by leveraging 'The Rap of China'."

"The phenomenal popularity of this variety show led to a flood of highlights and memorable moments of the contestants on Douyin, directly resulting in a surge of tens of millions of users on the platform."

"The platform's daily and monthly active users have been soaring."

"Douyin is now the second largest online promotional platform after Weibo, making it a fiercely contested battleground for film and television promotion."

"Many quick-thinking celebrities in the industry are now opening Douyin accounts and playing with short videos, which are more effective at attracting traffic than posting on Weibo."

Jiang Bai listened quietly, feeling deeply moved.

According to the original timeline, it will take another two or three years for short video film and television promotion to truly become widespread in the Chinese entertainment industry.

It was only after several hit dramas explored and tested the waters that Douyin's promotional model gradually took shape.

But because of his appearance, "A Love So Beautiful" pioneered a template for viral short videos.

They essentially pushed forward the entire entertainment industry's drama promotion model by two or three years.

Today, the Chinese entertainment industry has quietly ushered in a new era of short video promotion, and the traditional Weibo-dominated promotion landscape is being rapidly overturned.

This can be considered a change he brought to the Chinese entertainment industry.

After chatting, Jiang Bai closed his eyes for a short rest, taking advantage of the brief respite during the flight to recharge for the upcoming packed schedule.

When the plane landed smoothly at Shanghai Airport, it was already afternoon.

After a short break, Jiang Bai was still faced with a packed and uninterrupted work schedule.

Currently, there is a gap between the completion of filming for "Legend of Yunxi" and the start of filming for the next new drama.

This is also the only period of free time he has recently been able to focus on business matters.

The team had already scheduled all the backlog of commercial shoots and brand events, filling the schedule to the brim with no room to breathe.

Jiang Bai currently holds six long-term, high-quality endorsements, covering multiple sectors including luxury, digital products, fast-moving consumer goods, and beauty.

During this lull, he had to focus on completing the annual promotional materials for all the brands.

This includes a complete set of materials such as brand promotional posters, product advertisements, TV/CG videos, and product packaging prints.

In addition, there are several brand salons and offline tasting events in Shanghai that require attendance.

In the following days, Jiang Bai went into full-on, non-stop work mode.

During the day, I was in the photography studio, moving between multiple shooting locations, adapting to the style and tone of different brands, and efficiently completing the shooting of all materials.

Occasionally, I also need to take time in the evenings to attend small brand events, connect with brand executives, maintain business partnerships, promote new products, interact with fans, and keep their enthusiasm alive.

Working long hours day after day, Jiang Bai didn't stop for a moment after returning from Beijing, constantly busy.

Even with Oda, there wasn't much opportunity for them to get intimate.

Because Oda is also very busy.

After she became famous, she received many business opportunities. Although she didn't have as many endorsements as Jiang Bai, she still got endorsements for a fast-moving consumer goods brand, a skincare brand, and a sports brand.

Until August 21st.

After a full month of airing, the phenomenal youth drama "A Love So Beautiful" has officially come to its finale, ending perfectly.

During its broadcast, the show enjoyed a consistently strong start and continued success.

From a low-budget web series that no one expected to succeed, it became an instant hit upon its premiere and topped the online viewership charts after "Princess Agents" ended, leading all other dramas in terms of online viewership by a wide margin.

On the final night, fans and casual viewers across the internet flooded the screen with messages, filled with reluctance and nostalgia.

Related topics continue to gain momentum on major social media platforms, with netizens praising the show for its clean and healing qualities, bringing gentleness and beauty to the entire summer.

Several days in advance, the Jiangbai team had already prepared the closing ceremony benefits.

Unlike the usual long closing article or nine-grid stills in the industry, this is different from the usual closing paragraphs.

Jiang Bai had previously referenced the promotional video of Bai Jingting and Zhang Ruonan running around the subway to promote the drama "Nan Hong" from the original timeline.

They filmed a short, atmospheric finale video in advance, as a special farewell gift for fans who have followed the series all the way.

At exactly 8 PM, the final episode of "A Love So Beautiful" premiered.

Jiangbai's Douyin account posted this closing short video on time, with a simple and direct caption: Goodbye, our summer.

The short video instantly went viral on Douyin after it was released.

It relies entirely on the quality of the content and spontaneous dissemination by passersby.

Countless fans who had been eagerly awaiting the finale of the series saw the video immediately, and were instantly moved to tears and the melancholy that followed the end of the show.

Likes, comments, and shares surged at an alarming rate.

In less than 30 minutes, the short video received over a million likes and over 300,000 shares, with the comment section filled with fans and passersby expressing their reluctance to part with it.

The video's popularity surged, unsurprisingly topping the Douyin trending list.

The official Douyin platform quickly captured the viral traffic and directly launched the highest traffic pool for push notifications. As long as you open Douyin, you can see this final video of the Fengshen series, covering all app users.

It's worth mentioning that when "A Love So Beautiful" finished airing in China, it was at the peak of its popularity in Southeast Asia.

Many overseas Chinese and Southeast Asian fans have been following Jiang Bai's Douyin account over the past two weeks.

After seeing the short video, they immediately shared it on mainstream overseas social media platforms such as Instagram, Twitter, and Facebook.

At this time, audiences in Thailand, Malaysia, Singapore, Indonesia and other countries have already become fans of Jiang Chen, the gentle young man portrayed by Jiang Bai.

The release of this minimalist and healing final short video instantly sparked a heated discussion in overseas media.

Overseas fans eagerly shared, liked, and commented, and the video quickly trended on entertainment news in multiple countries, with comment sections filled with messages in various languages.

In any case, these short videos don't have much plot or dialogue; they're purely about looks and atmosphere, making them very easy to spread virally.

With just this short video of a dozen seconds, Jiang Bai broke through the barriers and went viral on foreign social media platforms, unintentionally creating a huge overseas sensation.

The hashtag #jiangbai# quickly topped the trending charts in multiple Asian countries on Twitter, equivalent to being the number one trending topic on Weibo.

Even Southeast Asian and South Korean viewers who haven't seen "A Love So Beautiful" will see this short video that has been retweeted while browsing Twitter.

Then, they will most likely be attracted by Jiang Bai or Tian Xiwei's looks.

Nothing else to say, the man is handsome and the woman is beautiful, they are just too pleasing to the eye.

Then they were encouraged to learn about the two Chinese celebrities in the video, and with the enthusiastic recommendations from Southeast Asian fans in the comments section, they found the drama "A Love So Beautiful" and became fans.

A short, atmospheric video helped "A Love So Beautiful" quickly go viral on the international internet!

Meanwhile, domestic fans, who were a bit slow to react, finally noticed the outstanding overseas broadcast performance of "A Love So Beautiful" as it topped the charts in multiple Asian countries.

Jiang Bai is still winning!

They've already won domestically and internationally!

Even new fans who had only been following Jiang Bai for less than a day proudly raised their chests upon hearing the news.

My brother is going to become an international superstar!

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