Chinese entertainment: Top stars have no holidays

Chapter 76 Even a fairy godmother has to lick a cake!

The summer movie season's popularity fades quickly.

"Three Lives Three Worlds, Ten Miles of Peach Blossoms" has been nailed to the pillar of shame for bad movies.

Yang Yang not only failed to rise to movie stardom, but the outrageous and ridiculous scenes of his portrayal of Ye Hua also severely damaged his fashion image, drawing criticism from the fashion industry.

Some fashion resources that were in talks have all fallen through.

The box office performance of "Once Upon a Time" was completely crushed by "Wolf Warrior 2".

Right now, everyone in the film industry is talking about "Wolf Warrior 2," and nobody cares about the terrible movie "Once Upon a Time," which has caused Yang Yang's career to suffer a major setback.

In contrast, Jiang Bai's work went smoothly.

In just one week, filming for "Legend of Yunxi" has officially wrapped up.

As the final scene was filmed and the script supervisor clapped the clapperboard, the set erupted in enthusiastic applause.

There wasn't a fancy wrap-up ceremony. The staff went about their duties, and the actors gathered together to take a final group photo and say goodbye.

Ju Jingyi, dressed in her costume and holding a bouquet of flowers, walked to Jiang Bai's side and said with genuine emotion, "We've finally wrapped up filming. It's been quite tiring filming these past few days."

Ju Jingyi, who played the female lead for the first time, had a deep experience.

Jiang Bai had just removed the ancient costume headdress from his head, casually smoothed his slightly messy hair, and nodded with a smile: "Indeed, period dramas have a tight schedule, and the filming is very full every day."

"You still have to film non-stop while I'm on leave, it's really tough."

"I really envy you. You're so steady on set and quick to learn," Ju Jingyi couldn't help but exclaim. "I've seen you almost never have any NGs in any scene, and the director always praises you."

Faced with praise, Jiang Bai was very modest: "It's all about hard work and perseverance. Everyone's the same. You all took the filming very seriously."

The director also came over and patted Jiang Bai on the shoulder, saying sincerely, "You've worked hard, Jiang Bai. You've really brought Long Feiye to life."

"When the show airs, the audience will definitely like your character."

For idol dramas, being handsome is the most important thing, and then the charm and sophistication of the characters need to be brought out.

Jiang Bai delivered a perfect answer.

"Thank you for your guidance during this time, Director," Jiang Bai replied politely.

After a brief exchange of pleasantries and a group photo, the filming of "Legend of Yunxi" came to a successful conclusion.

Meanwhile, a piece of news that went unnoticed domestically quietly gained traction overseas.

"A Love So Beautiful" has officially launched on major film and television platforms in five Southeast Asian countries.

It relies on its pure youthful quality and a fresh, campus-themed storyline that aligns with Southeast Asian aesthetics.

Countless overseas viewers were quickly captivated by the Chinese-style sweet campus drama, and Jiang Bai's overseas casual audience is also rapidly expanding.

August 16, the day after filming wrapped.

While others were taking a break and relaxing after filming wrapped, Jiang Bai seamlessly continued his schedule, heading to Beijing overnight to participate in a brand event.

Chanel held a series of global launch events called "The Mysterious Journey of Gabrielle Fragrance" to introduce its new women's fragrance, Gabrielle.

Compared to mass-market events like the Weibo Fan Carnival, which are often just a collection of brands and a platform for attracting traffic, this is a different story.

This new Chanel perfume launch event is truly a ticket to the high-end fashion circle.

This represents official brand recognition.

On July 4th, Chanel held its first global fashion show at the Palais de Tokyo in Paris.

The event in Beijing on August 16th was the second global launch event.

After all, China is now Chanel's largest single market globally, so a special launch event must be held here to show its importance.

The celebrities attending this press conference were mainly the three ambassadors, Zhou Xun, Hu Ge, and Liu Wen, as well as Liu Yifei.

Popular actresses such as Ma Sichun attended the event.

The van heading to the banquet was quiet and peaceful, isolated from outside noise.

Sitting in the passenger seat, Xu Xu took advantage of a break in the journey to turn around and discuss the business resources that had been piling up recently with Jiang Bai in the back seat.

"This time, we asked you to take time out of your busy schedule to attend the Chanel Gabrielle launch event, not just to go through the motions and gain exposure."

""

Xu Xu explained slowly and earnestly, "Hu Ge's contract is about to expire."

"Chanel is not planning to renew the contract and is currently selecting a new Chinese ambassador for their perfume line."

"They want to choose a younger ambassador to focus on the youth market."

"After considering most of the new generation of artists in the industry, we finally focused on you."

Jiang Bai leaned back in his chair, slightly raising his eyes upon hearing this, his expression calm: "What do you see in me?"

"It's very simple, the compatibility is high enough." Xu Xu said with a smile, "After the hit drama 'A Love So Beautiful,' you gained a huge number of female fans of the right age, and your popularity among the general public is extremely high. Your gentle and clean-cut boyish temperament perfectly matches the relaxed and romantic tone of this women's perfume."

"The brand has assessed that your fan base and perfume consumer group highly overlap, making you the most suitable candidate among the new generation."

"Today's press conference is the final evaluation stage for the brand. We agreed to attend, and barring any unforeseen circumstances, the official announcement of the cooperation is basically a done deal."

Jiang Bai nodded slightly.

"It's not just Chanel; we've been getting a lot of high-quality business offers lately."

Xu Xu continued his report, his tone clearly gratified, "VIVO has proactively contacted the team, wanting you to be the spokesperson for their new model."

"We've already finalized the details of our collaboration, focusing on a product positioning that emphasizes youthfulness, freshness, and sophistication."

"Lay's potato chips have also finalized a spokesperson contract. The contract terms are very generous, and the brand is very sincere. They don't tie it to hard sales data and focus on building goodwill among the general public."

"You'll have to cooperate by taking some 'GG' photos then."

Jiang Bai was quite satisfied with this collaboration.

Don't underestimate Lay's just because it's a potato chip brand and not a luxury item.

However, endorsing such fast-moving consumer goods is very beneficial for increasing his popularity among the public.

When Lay's potato chips with his photo are shipped and sold all over the country, his face will be recognized by people of different ages along with these bags of chips.

Endorsements to high-end luxury brands can enhance a celebrity's prestige.

Celebrity endorsements can increase a celebrity's fame and national recognition.

Both are very important and complement each other.

However, fast-moving consumer goods brands cannot endorse too many products, as this would lead to excessive exposure, which is counterproductive.

A new phone and a bag of potato chips—just right.

Xu Xu is quite professional in this regard.

But that wasn't all. Xu Xu paused for a moment, then dropped the bombshell: "The most crucial thing is Armani."

"The brand has already finalized the decision. After the three-month observation period, we will directly promote you to a higher title."

"From current brand ambassador, I have been officially promoted to Armani China Ambassador."

"You should be the artist who gets promoted the fastest during the high-end luxury brand's evaluation period."

"Thanks to the huge success of 'A Love So Beautiful,' especially after the show aired in Southeast Asia, Armani has been paying even more attention to you."

"High-end luxury brands still value artists with international fame more."

Countless top-tier celebrities and influencers in the industry, even after years of dedicated work in the fashion world, may not be able to obtain the title of regional ambassador for high-end luxury brands.

Jiang Bai's rapid rise to fame within just a few months, which led to his being promoted to Armani regional ambassador, demonstrates the high level of recognition the brand has for him.

Including Zhengxin Chicken Cutlet and Han Shu Cosmetics, which were signed earlier.

The hit drama "A Love So Beautiful" has brought Jiangbai five long-term endorsement contracts.

Before the fan culture was fully activated by the rise of celebrities like Kun Ge and the "BL adaptation 2.0," no artist or star could possibly have a dozen or twenty endorsements.

A hit drama can bring in five long-term endorsement contracts, including one from a top luxury brand. This is an astonishing achievement that is enough to make industry peers take notice.

These five endorsements can bring Jiang Bai an annual pre-tax income of 40 to 50 million yuan!

Xu Xu said with a smile, "Don't worry, I'm keeping an eye on things."

"All collaborations are long-term, high-quality resources. There are no short-term, quick-fix business deals. Maintaining commercial value is definitely the most important thing."

We chatted casually about our business itinerary as the car sped along smoothly, soon arriving at the Chanel launch event venue.

As evening fell, the hotel was brightly lit, and the red carpet area was bustling with activity.

Reporters from various media outlets gathered here, and the sound of camera shutters clicking filled the air.

Many well-known celebrities took turns appearing, dressed up carefully, and deliberately trying their best to show their best selves in front of the camera.

At this event, Jiang Bai wore an Armani Fall/Winter haute couture black suit paired with a simple white silk shirt. The style was clean and neat, the cut was tailored to fit her figure, and there were no extravagant decorations. Only a minimalist cufflink adorned the cuff, which was understated yet exuded a high-end feel.

When Jiang Bai appeared at the entrance to the red carpet, he instantly attracted everyone's attention.

He had a cool and clean demeanor, and a tall and composed posture.

Facing a barrage of flashes and cameras, he remained calm and relaxed, without posing for photos. Maintaining a cool and aloof demeanor, he steadily moved forward, exuding an air of sophistication.

Fashion reporters and brand staff whispered amongst themselves along the red carpet.

"Jiang Bai looks amazing, his outfit is top-notch."

"He is truly suited for top luxury brands; he has a clean and refined demeanor and completely lacks the impetuousness of other newcomers."

"No wonder Armani and Chanel are willing to collaborate with him; his style is unique among the new generation."

After walking the red carpet and entering the venue, before Jiang Bai could even be interviewed, a brand representative proactively came forward to greet him.

The regional director of Chanel Greater China smiled and said, "Hello Jiang Bai. I've seen your profile before. Your temperament is a perfect match for our brand's core values. You are even more outstanding in person than on camera."

"Thank you for the director's recognition. It is an honor to be invited to the launch of the new Chanel Gabrielle perfume."

Jiang Bai smiled and shook hands with the director who looked gay.

Just as he was about to say something more, a figure dressed in a black Chanel tuxedo suit cut in from the side and took the initiative to talk to the director.

Jiang Bai glanced at her out of the corner of his eye and paused. Wasn't this the fairy sister?

Seeing her take the initiative to talk to the director with a big smile, Jiang Bai felt a little disillusioned.

Even a goddess like Liu Yifei has to lower her profile and actively seek out these top luxury brands.

However, what she's after is definitely not just a mere endorsement of a perfume line.

They're aiming for a Chanel ready-to-wear ambassadorship, and it has to be a global ambassador, or at least an Asia-Pacific ambassador.

However, judging from the director's equally beaming face, Jiang Bai felt that the chances of the fairy sister successfully licking the cake were very high!

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