Huayu: Starting with Hijacking from "The Story of a Noble Family"

Chapter 69: Focusing solely on strength, ignoring everything else – Premiere Press Conference

"Forehead----"

Xiu Qing was stunned.

There were indeed many reports about Xu Heng's discord with the female lead of "The Story of a Noble Family," but it had no impact on Xu Heng at all.

So, having a bad relationship with him is naturally not a big deal!

"Xu Heng, your movie is about to be released. How about we take this opportunity to promote it tomorrow?"

At this moment, Zhang Da Huzi suddenly spoke up, without even glancing at Xiu Qing.

Xiu Qing was aware of Xu's sudden intentions, and he was indeed very unhappy with Xu's attitude.

However, Xiu Qing's approach to Xu Heng was too childish and was easily neutralized by Xu, so he naturally had no interest in continuing to watch.

Despite his displeasure with Xu Heng, he knew that Xu was indeed a man of substance.

Moreover, this movie has been very popular recently, and it might actually become a hit!

"If Producer Zhang allows, then of course the price will be even higher, but tomorrow's main focus is on promoting the drama. If the drama does well, it will also benefit my film!"

Xu Heng said with a smile.

He knew Zhang Dahuzi was very unhappy with him, but as long as things didn't completely fall apart, he was still willing to maintain the facade.

He picked up his wine glass again, but did not stand up.

"Producer Zhang, I'd like to raise a glass to you, wishing our show a huge ratings success!"

"Then I wish Director Xu's film a huge box office success!"

Zhang Da Huzi also picked up his wine glass, then laughed loudly and downed the wine in his glass with Xu Heng.

If Xu Heng's movie really becomes a hit, then Xu Heng is a true film director worthy of his high regard.

In the film industry, directors hold absolute power, while in the television industry, directors are often just tools.

Strictly speaking, TV drama directors should not be called "directors," but rather "script directors," just like stage play and gala directors.

The term "screenwriter" comes before "director," implying a greater focus on storytelling, while a film director prioritizes artistry.

Even if the movie doesn't become a hit, given Xu's current momentum, talent, appearance, and age, he definitely has a bright future ahead of him.

So there's no need; he definitely doesn't want to offend Xu.

The entertainment industry is very realistic; it only values ​​talent and nothing else!

After the party ended, everyone returned to their rooms.

Xu and Liu Yifei exchanged a few text messages and then prepared to rest.

He drank at least one cup with everyone except Xiu Qing tonight, including Liu Yifei, who joined in and "toasted" him with a cup of tea.

He also toasted Liu Xiaoli, having previously enjoyed many meals cooked by her.

Even so, he only drank about two ounces, which was barely enough to rinse his mouth for him at this point.

As for Xiu Qing, no one cares about his feelings.

The next day, after having lunch at the hotel, the crew traveled to the press conference venue in a car arranged by Zhejiang TV.

Dozens of media outlets from across the country attended today's press conference, including CCTV.

The media began entering the venue at around 1:30 p.m., and the site was already filled with official character posters and promotional boards for "Demi-Gods and Semi-Devils," while songs and music from the series were playing.

At 2 PM, the national premiere press conference for "Demi-Gods and Semi-Devils" officially began, followed by an opening speech and the presence of the Zhejiang Province audience—

The TV host introduced the main creators, who then began to appear on stage.

Zhang Jizhong took the lead, followed by Hu Jun, Xu Heng, Liu Yifei, Liu Tao, and Xiu Qing.

Upon arriving on stage, the six first lined up to pose for photos and videos with the media.

The atmosphere at the press conference was clearly quite serious, with only regular media outlets in attendance, and there were no extra actions or interactions.

After the photo and video recordings were finished, the person in charge of Zhejiang TV began to introduce some production information about the drama, such as the investment scale and the scope of location shooting.

This production of "Demi-Gods and Semi-Devils" was not only filmed on location but also spanned multiple provinces, making it quite a challenging undertaking.

The broadcast and rebroadcast times have been officially announced, and now it's the creators' turn to speak.

First is Zhang Jizhong.

"Good afternoon, friends from the media and viewers. After a year and seven months of production and an investment of tens of millions of yuan, the TV series 'Demi-Gods and Semi-Devils' is finally about to meet you. We insisted on shooting on location, from snow-capped mountains to deserts, from Jiangnan to the frontier, striving to restore the real martial arts world described by Mr. Jin Yong. We did not deliberately compare it with the old Hong Kong and Taiwan versions, but remained true to the core of the original work, hoping to show the desolation of the martial arts world and the great righteousness of the country. This series has been approved by Mr. Jin Yong himself. We have cut some bloody scenes to meet the censorship standards of the State Administration of Radio, Film and Television, hoping to allow more viewers to appreciate this work."

After saying that, he added, "I feel uneasy, wondering how the audience will evaluate this drama. We've done what we could, and the rest is up to Kim Yong's fans and the audience to judge!"

Next was Hu Jun.

"The role of Qiao Feng is a very important one in my acting career. His tragedy, his helplessness, and his heroism deeply attracted me. During filming, we suffered a lot in real locations such as high-altitude snow-capped mountains, but these experiences also helped me to better understand the character of Qiao Feng. I hope that through my performance, the audience can see a real and believable Qiao Feng!"

Then there's Xu Heng.

"The character Duan Yu is very simple, and everyone should be familiar with him. But the simpler something is, the harder it is to portray well. I hope to present a more realistic and nuanced Duan Yu, not just his outward appearance! The filming process for this drama was very tough, but I believe it will definitely become a classic!"

But what he was really thinking was that Liu Yifei's portrayal of Wang Yuyan would definitely become a classic, something that had already been proven in his previous life.

And his Duan Yu will likely be the same, at least better than in his previous life.

As for the others, he didn't know; perhaps things would be different in this life.

In the previous life, the only one who truly became a hit in this drama was "Fairy Sister" Liu Yifei!

Next up is Liu Yifei.

"I feel honored to play such a classic role as Wang Yuyan, but I also feel a lot of pressure. I've done a lot of research to try and portray Wang Yuyan's classical beauty and inner world. Everyone has given me a lot of help, and I believe that my portrayal of Wang Yuyan will ultimately satisfy everyone!"

She was quite satisfied with her portrayal of Wang Yuyan, at least much more so than with her role as Bai Xiuzhu in "The Story of a Noble Family".

Xu Heng kept telling her that she would become a huge star after the broadcast of "Demi-Gods and Semi-Devils," which gave her a lot of confidence!

Liu Tao: "I don't have much acting skill, but I put my heart into playing the role of A Zhu. A Zhu is a gentle, kind, and loyal woman. Her tragic fate moved me deeply, and I feel very honored to be able to participate in the filming of this drama."

Xiu Qing: "Murong Fu is a very complex character. He is ambitious and has aspirations, but he ultimately met a tragic end. When I was creating this character, I focused on his inner struggles and contradictions, hoping to show his multifaceted nature."

After the speech, it was time for the Q&A session. The questions from reporters were mostly about the TV series "Demi-Gods and Semi-Devils".

After the Q&A session, a trailer will begin playing.

Afterwards, they met with a small number of audience members to express their gratitude, and finally took a group photo.

The press conference ended around 4 p.m., but the main creators still had to give separate interviews.

The atmosphere of this interview was obviously not as serious as before. The most attention was naturally focused on the main creators, Xu and Liu Yifei, and the topic was no longer about the TV series "Demi-Gods and Semi-Devils".

"Xu Heng, your movie is really popular lately. Is there anything you'd like to say?"

A group of reporters surrounded Xu Heng, and one reporter asked the first question.

"What I really want to say is that I hope everyone can give me lots of support!"

Xu Heng joked.

What kind of promotional activities will be held before the movie's release?

The reporter continued to ask.

"We will hold a simple premiere at Beijing Film Academy on December 30th, the day before the film's release. All of the main creators of this film are students at Beijing Film Academy. They have to attend classes regularly, so it's not convenient for them to promote the film everywhere."

Xu Heng replied again.

Roadshows are not popular in China nowadays, and the main forms of promotion are premieres and media reports, although there are occasional celebrity meet-and-greets and promotional tours.

For example, the upcoming film "Infernal Affairs 3" will hold three promotional events in Beijing, Shanghai, and Guangzhou.

"So how much do you think your movie will gross at the box office?"

Another reporter asked.

Xu Heng's "Our Times" is indeed very popular right now.

The songs "A Little Happiness" and "Confession Balloon" are currently even more popular than the movie itself.

When Xu Heng uploaded these two songs to the internet, he specifically noted that they were the theme song and an interlude from the movie "Our Times".

Furthermore, he personally uploaded the audio files to some pirate websites that have upload functions.

Most other pirated websites that don't allow uploading will also scrape the tags as song titles.

So much so that even when downloading songs from these pirate websites, people will still know about the movie "Our Times"!

"This is my first film, so my answer remains the same as before: as long as it breaks even, that's fine!"

Xu Heng smiled again.

What he didn't say was that the previous break-even point was about 8 million yuan in box office revenue, but now it has risen to 20 million yuan!

"It's rumored that Tangren Media in Hong Kong is preparing to adapt the single-player game 'The Legend of Sword and Fairy' into a TV series, and they intend to invite you and Liu Yifei to play the male lead Li Xiaoyao and the female lead Zhao Ling'er. Is that true?"

The reporter then asked.

Just two days ago, Tangren officially announced that it will be filming a TV series based on "Chinese Paladin" and stated that it is in talks with Xu and Liu Yifei to play the male and female leads.

Tangren has companies in both Hong Kong and mainland China, but in mainland China today, Tangren is still regarded as a Hong Kong film and television company, and the TV series it produces are all starring Hong Kong actors.

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