Huayu 2002, I'm going to dominate the music scene!

Time flies, and it's June 12th. Song Mo's debut album, "Pen, Ink, Paper and Inkstone," was officially released.

Song Mo also began his offline roadshow, and their first stop was Baoqing in Central China.

This is a prefecture-level city, not large, but densely populated.

Bi Xiaoshi contacted the local Xinhua Bookstore and Audio-Visual World in advance and set up a stage in the open space in front of the store.

It was called a stage, but it was actually just a few wooden planks pieced together, covered with a red cloth, and the background was a poster.

The poster reads "Song Mo's Album Signing Event for 'Pen, Ink, Paper and Inkstone': Junior Brother of A-Du and Newcomer from Ocean Butterflies Music".

The name "Adu" stands out particularly.

There was no other way; A-Du was still quite famous in mainland China these days, and Song Mo naturally had to use A-Du's name to attract people.

The audio equipment was borrowed from a record store; it consisted of two large speakers and a mixing console, all of which were antiques. The sound would crack when turned up.

Song Mo tested the microphone, patted it, and confirmed that it worked.

Liu Yifei, wearing a baseball cap and a mask, stood at the back of the crowd, her hands in her pockets, watching everything with curiosity.

She had never been to such a place before, let alone seen such a simple stage.

In her imagination, a singer releasing an album should be standing in a theater in a big city, dressed in a suit and tie, with rows of reporters and guests sitting below.

Instead of singing to students and elderly people buying groceries in front of a Xinhua Bookstore, as is the case now.

Song Mo walked onto the stage and, without exchanging pleasantries, began to sing.

The first song is "Joyful Worship".

The electronic beat of the intro blasted from the two broken speakers, the sound a bit distorted, but the rhythm was still there. Song Mo held the microphone, his body moving to the beat, his voice clear and powerful. Passersby stopped in their tracks, an old lady buying groceries stood there watching with her basket in hand, and a cyclist put his feet on the ground, peering across the street.

The second song is "Summer".

A light, cheerful melody, the scent of sunshine. When Song Mo sang the chorus, several young women began clapping along, smiles on their faces. The crowd grew larger and larger, from a dozen to dozens, and then from dozens to hundreds.

Liu Yifei stood at the back of the crowd, her mouth slightly open beneath her mask. She had seen Song Mo sing in the recording studio and film music videos on the beach, but this was the first time she had seen him perform in front of a real audience. Song Mo was very composed and showed no signs of nervousness, even interacting with the audience from time to time.

And yet, in this place without fancy lights, professional sound system, or even a decent stage, people were still willing to stop and listen to him sing.

The third poem is "Jiangnan".

As soon as the prelude of the xiao (vertical bamboo flute) and guzheng (zither) began, the noisy crowd suddenly fell silent.

Song Mo stood on the tattered wooden board covered with red cloth, his eyes closed, singing "Circle, circle, circle, circle." The wind messed up his hair, but he didn't care.

After the song ended, someone in the audience shouted, "One more song!"

"One more song!"

Song Mo glanced at Liu Yifei in the audience, who gave him a thumbs-up. Looking at the enthusiastic audience, he sang two more songs, "My Territory" and "Run Away".

After he finished singing, he realized that the area around him was packed with people, especially young women, who were reacting very enthusiastically.

As it turned out, Song Mo's typhoon was indeed very suitable for offline promotion. After his performance, many people were already asking where they could buy the album. When Song Mo said that he could sign the album on the spot after buying it, many people immediately flocked to Xinhua Bookstore and swept up the only hundred or so albums.

While signing autographs for everyone, Song Mo thanked his fans. These days, you have to be dedicated to your work, because they are your bread and butter.

However, Song Mo only needed to say one sentence to those young female fans to make them blush.

It can only be said that young women in second-tier cities have not yet been corrupted by the internet.

If this were ten years from now, a singer who dared to get this close to his fans would have been suffocated by the overwhelming generosity of his female fans.

After all, Xu Song had a precedent for this.

After signing autographs for everyone, Song Mo rushed to the local traffic radio station.

In the car, Liu Yifei surprisingly offered him a bottle of water.

"How is it?" Song Mo unscrewed the cap and took a sip.

"I thought I was at a music festival. You sang exceptionally well today. I just didn't expect being a singer to be so tiring," Liu Yifei said with a smile.

"Everything is difficult at the beginning." Song Mo shrugged.

This is a special situation, a last resort. If it were a normal publicity campaign, Song Mo would be traveling to radio stations, magazines, newspapers and other media outlets in major cities around the world to promote his work.

They should focus their main efforts on promoting their songs on various radio stations.

But since major cities haven't reopened yet, only small and medium-sized cities are operating normally. Radio promotions can be handed over to Bi Xiaoshi, and he can focus on his physical roadshow now.

Although physical promotional tours are tiring, they also have many benefits. On the one hand, they allow you to get up close and personal with fans, thus quickly establishing your image in their minds. It's a strategy of "surrounding big cities from small cities".

On the other hand, roadshows are a kind of painstaking, gradual process, and their effects will explode as time and number of shows accumulate, which is crucial for boosting album sales in the future.

The local traffic radio station is located in an inconspicuous office building. The studio is small, and a male host wearing headphones sits behind a soundproof glass.

Bi Xiaoshi had made prior arrangements, and the host was very enthusiastic, allowing him to sit in the guest seat and chat with the microphone for a few minutes.

"Today we have invited Ocean Butterflies' new artist Song Mo, whose debut album 'Pen, Ink, Paper and Inkstone' is officially released today. Baoqing is his first stop here. His offline autograph session today was a great success. Song Mo, please say hello to our listeners."

Song Mo said a few words into the microphone, and then the host played a song called "Happy Worship".

The signal traveled along the radio waves and drifted into every corner of the city.

Xu Chao is a young taxi driver. He had just dropped off a passenger at the South Railway Station and was now driving his empty taxi on the road.

Suddenly, a melody he had never heard before came from the radio. It had a strong rhythm, and the electronic sound of the intro immediately caught his attention.

"If you've forgotten your name, please follow me."

"Now let us worship happiness."

"Those who have laid down their burdens, please follow me."

"Spread the word and let's build a happy era."

"Which era does happiness truly belong to...?"

He held the steering wheel with one hand and tapped the other on his leg to the beat. He had never heard this song before, but it captivated him after just one listen.

After the song finished playing, the host said, "What you just heard was 'Happy Worship' by Song Mo, a new artist from Ocean Butterflies Music and A-Du's junior, from his debut album 'Pen, Ink, Paper and Inkstone.' Those who like it can buy it at their local record stores."

Xu Chao silently memorized the name Song Mo.

Xu Chao usually likes music, and these days taxi drivers are considered to have a high-paying job, otherwise there wouldn't be so many robberies targeting taxi drivers.

He really liked the song he had just listened to. Seeing that there weren't many customers on the road, and considering that the music and video street wasn't far away, he decided to turn his car around and go check it out.