Huayu 2002, I'm going to dominate the music scene!

Seeing the two deep in thought, Song Mo couldn't help but sigh. It seemed that the basic internet skills of later generations had quite an impact on their values.

If you put them 20 years from now, and they see all the monsters and demons on the internet, wouldn't they be terrified?

After the two had digested the information a bit, Song Mo continued to speak.

"Titles like 'Unrecognized Talent' could be something like this: 'I was turned down by ten record companies; they said I wasn't commercial enough, but this is real music!' or 'No fancy packaging, no expensive arrangements, just a poor kid and his truest voice.'"

Luo Hongming and An Ming were already able to apply what they had learned to other situations. "So this doesn't count as making up a story either?"

"That's called packaging," Song Mo said earnestly. "You package these songs as if they were sung by ordinary people who are struggling to find their niche, thereby arousing netizens' sympathy and their sense of mentorship. They'll feel that I've discovered this gem. This feeling is more effective than any other kind of marketing."

An Ming and Luo Hongming exchanged a glance and nodded, seemingly understanding but not quite.

Song Mo continued, "The headlines with controversial themes are even more aggressive, such as 'Who does Jay Chou think he is? My songs are a million times better than his,' 'A-Du can become famous, but my songs completely crush him,' and 'Dare to listen to these 3 minutes? I'll eat my hat if you don't cry after listening.' These kinds of headlines easily provoke arguments, and once the arguments start, the buzz goes up."

An Ming and Luo Hongming's expressions were complex and varied, making for a fascinating sight.

An Ming looked at Song Mo with a strange expression, as if he were looking at something indescribable.

Goodness, they even use their own senior brother as a traffic-generating tool.

Song Mo ignored the strange looks from the two men and said to himself, "As for Mop, it's much simpler. It's the birthplace of the divine song."

"Here we can promote ourselves openly. Mop users love to create threads, and if we actively participate, it's easy to create a viral spread."

"Jiutian Music Network is now considered a mecca for online singers. Songs like 'Mice Love Rice' and 'Two Butterflies' can be submitted to their original song competition. This is a great opportunity to increase exposure. If our song wins the championship, it's not impossible to become an overnight sensation."

"As for major Flash websites, we need to expand our reach fully. If anyone wants to use our songs for animation, we'll license them for free, without charging a penny. However, the lyrics, music, and vocals must credit Ink Dot Studio. These days, if an animation becomes popular, the song will definitely become popular too."

2002 was the golden age of Flash animation; many songs became popular because they were accompanied by touching Flash animations.

The reason Song Mo didn't rush to release the song was to use both the song and the Flash animation simultaneously, as this was the only way to achieve a better promotional effect.

At the same time, Flash animations are used to strongly link these songs with the Ink Dot Studio.

These days, copyright infringement is as common as eating and drinking. If you want to take the initiative in the future ringtone era, then it is necessary to establish the Ink Dot Studio brand now.

In my past life, many people didn't consider copyright issues at all when releasing songs. Sometimes, when they released songs online, they only released an audio clip without even knowing who the singer or lyricist was.

Many songs have also caused numerous disputes as a result.

Song Mo's mouth was dry from talking, so he picked up the water bottle and took another sip.

An Ming and Luo Hongming were completely dumbfounded.

"You little brat..." An Ming shook his head, "Just how much more are you hiding?"

Only then did he understand why Song Mo insisted on registering a company.

Song Mo smiled but didn't answer. He continued, "Just posting isn't enough; we need a strategy. To have enough influence on major BBS forums, I think we need to find 50 people."

As he spoke, he looked at Luo Hongming and said, "I think you can ask your classmates to give it a try. I'll give each of you 50 yuan a day. As for how much you give them, I don't care, but I require them to complete the relevant publicity tasks on time and with quality every day."

Luo Hongming took a deep breath and nodded heavily.

Song Mo smiled with satisfaction and continued, "Each person needs to register 10 to 20 alternate accounts. The process is very simple: Account A posts a song and a story. Accounts B, C, and D immediately reply, saying they're so moved, asking for a download link, and bumping the thread. Account E pretends to question, saying it's just hype, sparking an argument to increase the buzz. Account F provides technical support, saying, 'Hey, I've typed out the lyrics for everyone's convenience.'"

He paused for a moment: "This creates the illusion of popularity, attracting real passersby to join, while preventing the post from sinking to the bottom."

An Ming gasped in shock; this online propaganda was far more complex than he had imagined: "Is this really like waging war?"

"This is war," Song Mo said seriously. "Competing for traffic is war."

Luo Hongming listened with great enthusiasm, but suddenly realized that what he was about to do might not be so simple after all.

"And QQ groups," Song Mo said. "Join as many music exchange groups, alumni groups, and hometown groups as possible. Don't just post links directly—chat first, get to know each other well, and then tell everyone that your friend wrote a song and you can listen to it and give feedback. Use personal connections to spread the word."

These days, QQ groups are nothing like the inactive groups of later generations. QQ groups are still a relatively new thing, and many people go online just to chat with people from all over the world in QQ groups.

He glanced at An Ming: "Also, we need to make use of everyone's personal homepage. We'll create a unified, beautiful single-page spreadsheet, including lyrics, artist information, MP3 download link, and guestbook. We'll distribute this link everywhere like a business card, and we'll cover the cost of that."

An Ming took a deep breath, leaned back in his chair, and remained silent for a long time.

After a long pause, he spoke up: "You mean a month is enough?"

Song Mo nodded: "We'll use this method to launch it, first letting it gain traction on a few key forums, then spreading it through QQ groups and Flash animations. Within a month at most, the song should be all over the internet. But we must remember, throughout the entire process, our song must be linked to Mo Dian Studio. If we operate this way properly, it won't take a month for me to become an internet sensation."

"And once it becomes popular, things become much easier," Song Mo said. "First, major portal websites will crawl our content and give us free publicity, thus reaching people who don't usually pay attention to music."

"In addition, we can also request songs on major radio stations or contact some offline print media to spread the online popularity offline. This process will not be fast, but even if it is slow, when the ringback tone service is officially launched, our songs should be playing everywhere in the country, from first-tier cities to small towns."

Song Mo spoke with exceptional confidence, which made An Ming and Luo Hongming believe him to some extent.

Both of them couldn't help but fantasize about that moment.