Huayu09: Starting with Hijacking Xiao Shenyang

There is no official city box office competition in the Chinese film industry. However, some restless media outlets always create hype, such as the battle between the two major film cities in Beijing and Shanghai, or the box office rankings of first-tier cities.

This culture originated in Hong Kong and then spread to the mainland.

By leveraging the audience's sense of belonging and pride in their city, they are motivated to spend money on movies, creating a niche culture of city-based box office competition.

but.

Most viewers are rational, and this kind of meaningless comparison lacks motivation, so the effect is not obvious.

What new tricks can Chen Mo come up with?

Han Shanping is waiting to see.

"The rules are as follows: starting from the official release date of 'Project Gutenberg,' the city with the highest cumulative box office every three days will receive a custom-made city-exclusive song from Benshan Media. The singer will then travel to the city the following day for a roadshow, perform the song live, and FoxNet will record it live."

Chen Mo explained the rules in general terms, but did not specify whether a single city could reach the top consecutively and obtain more exclusive songs.

In this situation, the final interpretation right naturally belongs to Benshan Media.

quiet!

The ward remained deathly silent.

Customized version!

Exclusively for the city!!

song!!!

Is Chen Mo planning to write a song called "Welcome to Beijing" for every city?!

Wait, is this a serious game?

The importance of a city's signature song is self-evident. To say nothing of the long term, it increases its visibility, creates a unique city brand, and boosts the tourism economy.

Countless examples like this exist. Countless people wanted to go to Shanghai after listening to "Shanghai Bund," and countless others drove to Harbin because of "On Sun Island."

As people's living standards improved in later generations, the effect became even more pronounced; the professional term for this is "music tourism empowerment" or "tourism effect of cultural works."

When the melody of "I once dreamed of wandering the world with a sword" plays, wouldn't you want to quit your job and go to LS Bar?!

If Chen Mo really does this, it might not be as simple as just audiences buying tickets; local cultural and tourism authorities, and even government departments, might get restless.

anyway.

Everyone knows this is profitable, so why doesn't anyone do it?

Two words: talent!

If you can't write a city song that satisfies most people, what's the point? Forcing it might just backfire.

Han Shanping frowned slightly, his eyes showing both admiration and amusement. Being the first to try something new requires more than just courage.

Standing not far away, Xiao Shenyang, Zhao Si, and the others were already trembling with excitement, their cheeks flushed, and their hearts pounding.

When it comes to customization, my junior colleague is the expert.

Mohe Dance Hall

Thunderclap

"Foam"

Skyfall

That's the best proof!

There are actually people who doubt Chen Da Caizi's talent?!

Now we know why Chen Mo called them over. The "Peerless City Box Office Championship" mobile team is ready to head to the champion city at any time to sing an exclusive song.

"Chen Mo, can you do it?"

Liu Yifei asked softly.

Most people only care about how high you fly, no one cares how tired you are from flying.

"Don't worry, I know what I'm doing."

Chen Mo's answer remained confident.

With the four major box office markets of Beijing, Shanghai, Guangzhou, and Shenzhen, plus Fengtian, the home base of Benshan Media, there are only five songs. We'll prepare one or two more to deal with the black swan effect.

A rollover?

It doesn't exist at all!

"That's the situation. Yang Ge, Zi Qi, be prepared at any time." After Chen Mo finished speaking, he turned to Han Shanping, "Chairman Han, do you have any suggestions?"

"I have no suggestions, but I'm happy to see it happen. Young people should have drive, and I hope you have a great start."

After saying this, he turned and left.

The next day.

Major news media outlets in Northeast China, some media outlets in Beijing, and Fox Video all released reports in unison.

The "Dynasty Warriors: City Box Office Championship" officially kicked off on September 23rd, with the rules as follows...

Having talent means being able to do whatever you want; this has become a reality.

[Benshan Media is calling out to major cities: Exclusive songs are waiting for you!]

After months of silence, Chen Mo has finally responded.

Confidence is a good thing, but arrogance is another matter.

[Director crosses over to songwriting; a completely different field is like a completely different world]

Zhang Yimou, are you scared?

Various reports were flying around. Benshan Media Group praised Chen Mo for his youthful arrogance and courage, saying that young people should be like that, while New Picture Group media ridiculed and criticized him.

Before the first song was released, no one could determine whether the city box office competition initiated by the production team was a good thing or a bad thing, a win or a loss, or a profit or a loss.

"Wei Ping, what do you think?"

Zhang Yimou put down the newspaper, frowned, and asked.

"I'm just sitting here watching. He's just a clown jumping around. He thinks he can survive by putting himself in a desperate situation? It's nothing but a last-ditch struggle. But it's good that he's doing this. Benshan Media won't have an easy time; it might even suffer a terrible death. Just wait for the backlash from public opinion."

Zhang Weiping took a sip of coffee, not taking the so-called city box office competition seriously at all. Customized and exclusive, but it's impossible to please everyone, this model simply can't be sustained.

Date! September 22nd!

6pm.

Wanda Cinema.

"Project Gutenberg" and "A Simple Noodle Story" were screened simultaneously.

The two adjacent halls were packed, and the audience members had various expressions.

Media outlets in Beijing staked out cinemas and hospitals, their cameras and microphones ready for action. This epic battle between a national master and a sect's holy son, a contest worthy of being recorded in the history of Chinese cinema, has drawn widespread attention.

China Film Group.

"Old Jiang, the first preview screening is about to end. What are your thoughts?"

Han Shanping raised an eyebrow and asked.

"The quality of 'Project Gutenberg' is definitely eight stories higher than 'A Simple Noodle Story,' but Zhang Yimou's influence remains. His name alone is worth 1 million yuan in box office revenue. However, Xiao Mo has started a city box office competition, so it's hard to say what will happen next. On the first day of the preview screenings, Zhang Yimou will win."

Ever since Jiang Wen lost to Li An in Venice, he has been at odds with the chairman of the jury, Zhang Yimou. The saying "Success depends on man, but planning depends on God" is still being used to make fun of him many years later.

What does Xiaogang think?

Han Shanping then asked Feng Xiaogang.

"I've seen both movies. What kind of garbage is Zhang Yimou making? He's a disgrace to the old director, haha."

Little Cannon has never been one to mince words.

In particular, there is an opportunity to criticize Zhang Yimou and Chen Shishi.

We will absolutely not let them go.

"What do you two, Mr. Wang, think?"

Han Shanping asked again.

Neither of the two kings made a sound; they had no time to care about "A Simple Noodle Story" and "Project Gutenberg." Tomorrow is the premiere of "The Message," and there will be a preview screening next Tuesday.

Benshan Media and New Pictures are clearly going all out right now. Should their own project, "The Message," temporarily avoid the limelight?

Businessmen are not filmmakers; they lack integrity and would never take money for the sake of saving face.

This is a real headache.

The screening of "A Simple Noodle Story" ended at 7:30 p.m. on September 22.

As the first group of viewers walked out of the cinema, reporters rushed forward like hungry wolves smelling blood.

Reporter: "Hello sir, how would you rate the film 'A Simple Noodle Story'?"

Audience member 1: "It was quite relaxing and funny. Teacher Zhao and his students' performance met my expectations."

The first audience member gave it a very high rating.

Some people go to the movies just for fun. A ticket that costs 30 or 40 yuan gets them 90 minutes of laughter, which is quite a bargain.

As for the artistic merit of the film, what central ideas it expresses, and what educational significance it has for the general public.

Excuse me.

Irrelevant.