You promised to build cars, so why did you go into the military industry?

Sure enough! Price is an insurmountable hurdle.

Hearing Li Ran speak hesitantly, the business partners relaxed.

Li Ran continued:

"Traditional automakers generally consider these factors displayed on the screen when setting prices."

The following appeared on the big screen in sequence:

Manufacturing costs (materials, labor, utilities, machine depreciation, etc.).

Technology transfer/patent fees.

Research and development amortization costs.

Marketing and distributor gross profit.

Taxes and fees.

Net profit of car companies.

"Among them, technology transfer/patent fees, R&D amortization costs, and marketing and dealer gross profit often account for 25%-35% of the total vehicle price."

To ensure vehicle safety, I think no one would dare to cut corners on manufacturing costs.

However, there are issues with transfer fees, patent fees, R&D costs, and distributor gross profit.

We not only have the guts to cut corners.

And it's huge!

Because we decided to sell through a factory direct sales model.

Meanwhile, as the Lingyun SU7 has independent intellectual property rights, the cost of technology transfer/patent fees is completely negligible!

We can directly offer consumers discounts of over 20%!

This is the confidence that comes from possessing core technologies!

Seeing the expectant looks from the audience, Li Ran continued:

"We will not use the Lingyun SU7 to reduce R&D costs."

Because we will have our competitors cover this part.

We are willing to license these patents to our competitors at a lower price.

We believe our competitors will bear this cost for our users.

Some of our competitors have already started hurling insults.

This young man is arrogant and domineering!

Don't talk about martial arts!

This unspoken rule is being stated so bluntly!

My dignity is being trampled underfoot!

However, many viewers laughed.

Li Ran, completely unconcerned, held up three fingers to make an "OK" sign:

That means the price of this car has now dropped by 30%.

Under the new purchase tax regulations this year, passenger vehicles with an engine displacement of 1.6 liters or less will be subject to a temporary reduced purchase tax rate of 5%.

That means the cost of purchasing a car has been reduced by about 35%.

But that's not enough!

As we all know, after the introduction of assembly line production in the automobile manufacturing industry, car manufacturing has become more standardized, professional, and large-scale.

Production efficiency has been greatly improved, and production costs have also been reduced significantly.

However, the production cost of a production line that can produce 50,000 cars a year may be four to seven times that of a production line that can produce 500,000 cars a year.

The problem we face now is that, as a new car company, our brand has not yet gained widespread recognition.

The board's most optimistic estimate for sales is 70,000 to 80,000 units per year.

But what if annual sales reach 150,000 units?

Manufacturing costs will be reduced by at least half!

This means we are confident we can reduce the final selling price by more than 50%!

Upon hearing this, industry insiders immediately began to curse the swindler!

"As long as production doesn't exceed 50 units, even if annual production doubles, manufacturing costs can only be reduced by a maximum of 15%, let alone half?"

"You're kidding me?!"

Unaware of this, the audience eagerly awaited the final price.

After all, according to Li Ran's introduction, it seems that the final selling price was reduced by half compared to the initial price?

"Therefore, after careful discussion."

We made a decision that went against the principles of capital.

Although our production line capacity is insufficient.

Although our expected sales volume is not high.

but!

We've decided to sell it at cost price after doubling our production capacity!

Yes, we're offering discounts again!

We firmly believe.

Sincerity is the ultimate weapon!

Therefore, we will not offer high-end or low-end configurations!

We don't play the unspoken rule of charging extra for immediate delivery!

There is only one transparent final price nationwide!

Li Ran didn't say anything more, but whether at the scene or in the live broadcast room, people were shocked by the price displayed on the big screen.

11.99 yuan!

Then, the various features included in the vehicle also appeared on the screen.

The text, in varying sizes, surrounds the central number.

The moment the price was revealed, countless business leaders felt their scalps tingle.

The vehicle's performance and features are comparable to those of luxury sedans costing hundreds of thousands of yuan!

But the price is less than 120,000?

Not to mention those features I've never even heard of, like automatic parking and voice interaction between the driver and the vehicle.

Is there really anyone who would turn down money?!

"Madmen! Madmen! They're all fucking madmen! Are they really going to sell cars at a loss?!"

"If you deduct the exorbitant added costs of core technologies, patents, and the supply chain, and this car really does use the materials he claims to have, the cost would be less than 20 yuan. I'd eat shit!"

"He's going to smash the pot! How dare he?!"

"Buy them! Buy them and dismantle them! If you can't dismantle one, then take ten!"

"Where's the PR department?! Have someone smear me mercilessly!"

If it were an ordinary gasoline-powered sedan, it wouldn't have caused such distress to its competitors.

But they are facing a competitor that sells luxury cars at bargain prices.

As long as the car that consumers receive is roughly the same as the performance announced at the launch event.

Once word-of-mouth spreads, coupled with this incredibly low price...

It's likely that the car market below 300,000 yuan, and possibly below 500,000 yuan, will be completely reshuffled!

They were completely stunned by Li Ran's futuristic "wild punches".

But unlike their competitors who were terrified and thrown into disarray.

Faced with a price tag that could only be seen after eating mushrooms, the audience was filled with surprise and delight.

It seems that at this price, a loan could easily cover it.

"I ate mushrooms? Less than 120,000?!"

"They're too honest, selling cars at a loss. What will happen if they go bankrupt in the future?"

"Fine, fine, I'm flipping the table! What a temper!"

"If this car sells well, an Audi worth 100,000 is not a dream."

"I've made up my mind, I'm quitting drinking!"

"Perfect timing! I was thinking about the Fit recently, but the salesperson told me that the top-of-the-line model would cost an extra 4,000 yuan if it was in stock! Screw you! I'll place the order as soon as the launch event is over."

"Has United Industries gone public? Give us the stock code!"

"Calm down! The new technology isn't mature yet! They don't even have a dealership! Let me test the waters first!"

Sensing the audience's fervent emotions, Li Ran spoke softly:

"Research and development is very difficult, really very difficult."

Especially when we are in the lead, countless paths will lie before us.

But we have no idea which path is right, so we can only try and fail one by one.

Fortunately, we succeeded in the end, and our efforts were not in vain.

Although we are an unknown company with limited funds.

But we firmly believe that our compatriots deserve the best.

Therefore, I defied all opposition!

Let's be friends at cost price!

I believe everyone has felt our sincerity.

Friends... are you satisfied with the price?

As soon as he finished speaking, a unified response rang out from the audience:

"satisfy!"

The chat window in the live stream was flooded with comments like "I'm definitely going to be friends with this person!"

After listening to the audience's response, Li Ran bowed deeply.

"Thank you all for your recognition and support."

From now on, you can call the car order hotline on the screen or visit the official website through the website address on the screen to place an order.

A deposit of 5,000 yuan is required to order a car; the delivery process will begin immediately after the order is locked.

Friends from Sichuan Province are welcome to visit Gaolu Town, Linjiang County, Jiangyang City for a test drive service. All travel expenses will be fully reimbursed.

Friends from other provinces who are traveling to Sichuan are also welcome to take a test drive along the way; all travel expenses within the province will be fully reimbursed.

The new car will be officially delivered in a week.

The company will cover the logistics costs and deliver the new car to your doorstep.

If any problems arise with the new car within 30,000 kilometers, we will only replace it, not repair it, and the logistics costs will be borne by the official party.

Customers who purchase a car before the end of this year will receive an additional 10-year warranty!

We truly ensure you have a worry-free car delivery experience!

Thank you everyone!