Huayu: Were you ever a top star before writing nonsense?

Time flies, and two days have passed in the blink of an eye, it's October 11th.

Suspect Zhao seemed to have vanished from the face of the earth, and Shen Can never received any news that he had been arrested by the police.

Understandably, in 07 there were far fewer surveillance cameras than in later years, making it difficult for the police to arrest him.

Even 10 years later, there was a notorious criminal named Zhou who dared to shoot in the street, rob and kill, and it wasn't until 12 years later that he was shot and killed by the police... This man was the prototype of "San'er" in Jia Zhangke's film "A Touch of Sin".

Closer to home.

Online, when netizens learned that Shen Can's music video indirectly helped the police solve a major case, it sparked heated discussions across the internet.

These days, after seeing so much scandalous stuff about celebrities, Shen Can's unintentional little contribution is refreshing.

Netizens found it strange, as other celebrities either commit hit-and-run accidents or choose one or even all of the following: prostitution, gambling, or drugs.

For a celebrity like Shen Can, releasing a music video actually earns him merit?

Do you believe it?

As a result, Shen Can's popularity increased.

What netizens didn't know was that the nature of this major case was even more serious than they imagined. If Zhao continued to expand his influence, by the time his crimes were exposed in 19, it would have been a nationally sensational case in Shanghai, with far-reaching implications...

Of course, Shen Can also knew that this was just a coincidence, and Zhao deserved to be so unlucky.

at the same time.

On QQ Music, "A Person Like Me" successfully entered the top ten of the new song chart and the hot song chart, and also ranked highly on other music platforms.

By noon on October 11, the total number of plays for Shen Can's three songs had exceeded 20 million, and this does not include plays from pirated platforms.

However, Xu Xinran poured cold water on Shen Can's enthusiasm, bluntly stating that play counts are not worth much. For example, the revenue sharing agreement between QQ Music and Lan Fenghuang stipulates that 2.5 yuan can be earned for every 10,000 plays.

In other words, 100 million views only equals 250.

Shen Can was aware of this.

Indeed, before the era of copyright, digital music copyrights were worthless.

In 17, NetEase spent 2000 million yuan to acquire the exclusive rights to Pu Shu's album "Orion." HIM International Music spent 1.7 million yuan on a 2000-song music library.

But in 07, digital music copyrights didn't fetch a good price.

A simple online search will reveal it; pirated versions are rampant. Which platform would be willing to pay for exclusive copyrights?

Singers' core income still comes from physical record sales, GG endorsements, concerts, commercial performances, ringtone revenue, and so on.

The same applies to Shen Can.

He never prioritized revenue sharing from music platform plays; what he wanted was popularity, fame, and national influence. That's why he releases songs on multiple music platforms across the internet.

Become a famous singer first.

As for income...

Currently, his main source of income will be from ringback tones.

During the era of ringback tones, there was a saying that "a ringback tone brings wealth." From 04 to 08, the peak period of the ringback tones era saw telecom operators, service providers (SPs), record companies, and others make a fortune.

However, to say that creators can make a fortune from ringtones is to underestimate the depth of this industry; it depends on the specific revenue-sharing model.

Before the establishment of the Sichuan Provincial Wireless Music Base by China Mobile in 05, the industry model was revenue sharing among multiple parties.

That is, mobile and telecommunications operators take 15% of the share, SPs (value-added service providers, responsible for promotion and channels) take 85% of the share, and then the SPs split the profits 50/50 with the record companies.

However, SPs often engage in data fraud and underreport download numbers.

In order to reduce the problem of middlemen taking a cut, and also to increase their share of the profits, the Sichuan Provincial Wireless Music Base of China Mobile was established in 05.

This led to the 5/5 revenue split between telecom operators and record companies.

That is, for a song that costs 2 yuan, the operator gets 1 yuan and the record company gets 1 yuan.

There's a certain kind of beauty in coal mine owners.

By 2007, the revenue-sharing model in the ringback tone market was a dual-track system, with both multi-party revenue sharing and direct contracts with a 50/50 split, depending on the region.

Shen Can roughly estimated that the total number of downloads for his three songs as ringtones was 235 million.

among them:

"Rice Fragrance" has been downloaded 93 times.

"The Brightest Star in the Night Sky" has been downloaded 134 million times.

The number of downloads for "People Like Me" has just surpassed 8.

If the profits are split 50/50, he and Lan Fenghuang will receive approximately 117.5 million yuan, and then each will split the remaining amount in half. This was agreed upon when he discussed the matter with Xu Xinran, and the profits from the three new songs will be split equally.

That means he can probably get about 60.

Of course, this is the ideal situation. Due to differences in specific revenue sharing models, and the fact that as a singer promoting positive values, he also has to pay taxes, the final amount he receives will be less.

However, this money is enough to improve his current life.

While you can't buy a house outright, you can arrange things like renting, getting a driver's license, and buying a car.

Inside the Shanghai Theatre Academy campus, Shen Can was on the phone with Xu Xinran.

Xu Xinran said, "Hey you, can't you write some sad love songs, like 'Ten Thousand Reasons,' 'Has Anyone Told You,' 'There's a Kind of Love Called Letting Go,' 'Praying to Buddha,' 'Autumn Never Returns,' and 'Angel's Wings'? They make a killing with those kinds of songs."

"Haste makes waste. Creativity requires inspiration. Do you think I have a cheat code, that I can just write whatever song I want?"

Shen Can didn't take on too much responsibility; he held his phone, lost in thought.

Don't say it, really don't say it.

When Xu Xinran said that, he actually remembered some songs that should have become hits in the ringtone business in 07.

For example: "Love for Sale," "The Mistress," "The Drunken Butterfly," "Rich Woman's KTV," "I Have Your Body But Not Your Heart," "The Drop Tower"...

Even songs like "Chengdu," "Sorrow," and "Confession Balloon" could become hit ringtones.

It's very likely that downloads will exceed 100 million!

The core secret to the explosive popularity of ringtone songs lies in their catchy chorus, emotionally resonant lyrics, simple and easy-to-sing lyrics, which easily evoke emotional resonance in listeners.

This can be seen from the current number of ringtone downloads for his own songs. The number of ringtone downloads for "Rice Fragrance" is not as high as that for "The Brightest Star in the Night Sky". This does not mean that the two songs are obviously better or worse, but rather that the latter is more likely to resonate with people of this era.

At the same time, it is also related to the selection of ringback tone platforms. In order to maximize revenue, the platform actively selects love songs with strong melody repetition, prominent chorus segments, and strong emotions for promotion.

Xu Xinran's pleasant voice rang out from the microphone:

"I have faith in you; you're a musical genius."

"The musical genius got hungry and went to eat. That's it, he's gone."

"Why don't you come over here... and try something different?"

Xu Xinran's voice became soft and seductive.

"Magic Cloak"

Shen Can recited Emperor He Qiang's famous quote to Xu Xinran in Sichuan dialect with perfect pronunciation.

He has important business to attend to later and doesn't have time to go to Blue Phoenix.