Reborn in 1990: My Family Store Leads to the Future
Chapter 57 Ice Cream's Customer Acquisition
"Of course we have to launch a new product."
Lu Yuan said with a smile.
Actually, his behavior was not particularly wise. After all, for a store to build a brand effect, it needs to continuously launch high-quality new products.
However, Lu Yuan's problem is that he launches new products a bit too quickly.
But there's nothing we can do about it. Friendship Supermarket's advantage lies in its unique products; it's the only one of its kind in the entire city of Shanghai.
Faced with this unprecedentedly huge market, his advantages are unimaginable to others, but the same problems also arise here.
His product portfolio is not very robust; apart from a small number of daily necessities, most of his products are snacks and the like.
Products like Dove chocolate and ChaCha sunflower seeds are delicious, but their prices are still a factor, so people who like them won't buy them every day.
Even local customers, after coming here for several days, won't come back for a while.
His voice would also be affected, but Lu Yuan was not without a solution. He had already established the Friendship Supermarket brand by giving away ice cream at the exhibition.
It's safe to say that the entire city of Shanghai knows about this supermarket, so the next step is to attract all the potential customers with ice cream.
While chatting with Hu Lili, we arrived at the supermarket entrance, where customers who had come specifically to see the supermarket were already selecting their favorite items.
"Nizi, bring me this popcorn. It looks pretty good. Give me two buckets."
"I'd like this roll of toilet paper, and two boxes of soap too. I took two boxes from here before, and my sister has been wanting them."
"Sister, could you get me some shampoo?"
The guests arrived early in the morning, and Sui Tingting had been busy ever since she opened the door, without even a moment to rest.
Hu Lili stared blankly at the crowd in line for a moment.
"It looks like it's almost as crowded as an exhibition."
"That's enough, go and help."
After Lu Yuan saw this, he spoke up.
With his and Hu Lili's help, Sui Tingting also had a chance to catch her breath, and the three of them skillfully took care of her.
As the sun rose higher, the air grew increasingly hot, and the people in line were drenched in sweat.
Lu Yuan was worried that no one would buy ice cream early in the morning, but judging from the temperature, it would probably be very hot today, so he simply pushed the ice cream out and looked at the person in front of him with a happy smile.
"Thank you all for your patronage. Today, Friendship Supermarket is having a promotion. Anyone who spends more than 10 yuan in the store can get a free ice cream."
"Young man, what do you think this ice cream is?"
At this moment, a middle-aged woman carrying two boxes of soap asked with some curiosity.
Lu Yuan glanced at the items in her hand, estimated the price in his mind, and then said with a smile.
"These are freshly made ice cream cones. I see you've bought enough, so I'll give you one first."
As he spoke, he turned on the machine, quickly made an ice cream, and handed it over.
"Remember to eat early, sis, this place will become slippery in no time."
"Okay!"
The middle-aged woman had never seen anything like this before. Holding it in her hand, she hesitated to take a bite. Feeling the expectant gazes of those around her, she took a bite, feeling a little embarrassed.
The unique taste caught her eye, and the cool sensation melted in her mouth, leaving her momentarily stunned.
"This is so delicious! Young man, how did you get this? Could you tell me? If you can, I'll go get some too."
As she spoke, she looked at Lu Yuan with a hint of excitement.
Lu Yuan smiled and waved his hand.
"Of course, this ice cream isn't just free. If you want to buy some, it's only 50 cents each."
"This is much cheaper than an ice cream cone."
"It looks delicious. I'll bring some back for my son later."
"Give me two chocolates and a bag of sunflower seeds, that'll be perfect before I go get my ice cream."
The people in line behind thought the reaction of the person in front of them eating ice cream was a bit exaggerated and probably a shill.
When it was his turn, he immediately started eating heartily.
For a time, the streets were filled with people eating ice cream.
This thing, which had never appeared on Xijing Road before, quickly attracted the attention of passersby, who curiously walked towards Xijing Road.
"Xiao Yuan, this ice cream must be expensive, right?"
"Sister Zhao? You're here to buy things again?"
Lu Yuan saw the person approaching and greeted him with a smile.
Sister Zhao was a regular customer at his shop. She often bought things from him to give to her relatives, and they became familiar with each other over time.
"Well, I'll take some sunflower seeds to my dad and some popcorn to my son. Ever since I bought some, the little guy has been asking for your food every day, so I'm making some right away."
"Okay, Sister Zhao, here you go. Next time you bring your son, I'll give you both a gift."
Lu Yuan listened to Sister Zhao's nagging, nodded, and got an ice cream.
After taking a bite, Sister Zhao felt like she couldn't stop eating.
"It's delicious! This is even better than the ice cream cone. How do you make something this good? You should have brought it out sooner."
"I was busy a while ago, and I only just found the time to get this sorted out."
Lu Yuan chatted with Sister Zhao, but not long after, Sister Zhao was sent away.
Seeing that there seemed to be a lot of people here, Lu Yuan had no choice but to open the door and put a blanket at the entrance. He would give an ice cream to anyone who came out with something, no matter who they were.
This reduced the flow of people and prevented it from becoming too crowded.
Once it had some effect, and the customers on the street went home for dinner, they finally had a chance to catch their breath.
Lu Yuan ordered several boxed meals and placed them on the table.
Sui Tingting was exhausted; her hands were trembling as she sat to the side, holding chopsticks.
She's actually a bit of a picky eater, and doesn't like cauliflower or anything like that, but after a tiring morning, she doesn't care about anything else and just shovels whatever she can into her mouth.
"Boss, aren't you losing money by delivering ice cream like this?"
"No, I don't."
Lu Yuan said this while eating.
The ice cream powder he used to make ice cream was redeemed from the Three Squirrels store. One serving cost five yuan, enough to make more than a hundred servings of ice cream. No matter how he delivered them, he would make a profit.
Moreover, the losses he incurred have already been covered on paper.
Sui Tingting glanced at Hu Lili, who was busy eating and hadn't touched her food, and sighed.
"I should have listened to her. At least I would have been prepared and wouldn't have been caught off guard."
"Oh, right."
Lu Yuan put down his chopsticks, thinking of something.
"We're not ordering ice cream cones for the time being, as they conflict with ice cream. We can order some drinks instead."
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