Japanese Entertainment: A Comeback Beginning from Bankrupt President

You got it right.

I only used Amano Aki's account to post this because I don't have my own account.

The current agency, though called an agency, is more like a small group. It doesn't have as many restrictions as a regular agency, and Kazuya Sawashiro believes that a high degree of freedom and transparency should be shown so that others can feel the charm of this group.

Agents can also do marketing.

In terms of appearance, Kazuya Sawashiro admits that he can't compare to those top boy band idols, but he's not the kind of ordinary face that no one would notice on the street.

He has a nose and eyes, and even Aki Amano said that his jawline is very attractive. He is a standard template for entering the entertainment industry with his profile. So it's not a bad thing to use it for marketing. At least some viewers will buy into his style.

Because he was in charge of external liaison, many people sent emails to Kazuya Sawashiro promising him overnight riches after seeing the video.

"11 PM tonight, Imperial Palace Hotel, Room 2301."

Kazuya Sawashiro had heard of the Imperial Hotel, a well-known four-star hotel in Tokyo. The 23rd floor was supposedly a luxury suite, and only the very wealthy and powerful could afford to stay there, so this was very likely some kind of honey trap email.

Heh~

Trying to fool Kazuya Sawashiro? You're not Aki Amano.

...

After the agent's video was released on January 1st, although it didn't cause as much of a sensation as Amano Aki's video, it still surpassed 500,000 views within 48 hours.

Ten thousand views per hour—I wonder how many video bloggers are hoping for that kind of data.

Kazuya Sawashiro didn't care about any of this and released the second video in the series on the fourth day of the first lunar month. This time, he also invited a heavyweight guest to appear. She was the new president of the Amano Aki fan club - Tachibana Misaki.

Her purpose in participating in the video was actually to be hooked.

Just a few days ago, when Tachibana Misaki sent a message to Sawashiro Kazuya questioning her, Sawashiro Kazuya used another bait to catch her.

"Do you want to come and film with us? If the two of us can get a million views, maybe when Amano comes back from his hometown, he'll treat you to some local specialties."

"want!"

Misaki Tachibana took the hook in a second.

She didn't care about local specialties; she just wanted to do her part. Of course, if Amano Aki was willing to feed her sea urchin rice, that would be the best.

So on the morning of the 3rd, the two met at the firm.

"Where are we going?"

Have you ever heard of... special forces-style tourism?

This is Kazuya Sawashiro's project.

He was quite bored staying at the office alone, and he didn't want to go to class reunions or anything like that. He had nowhere to vent his energy, so he could only release it through this high-intensity travel, and incidentally torture Tachibana Misaki.

You're the one who's been messaging me and criticizing me, aren't you? You'll exhaust yourself!

The two boarded the first subway of the morning. At this time, there weren't many office workers in Minami-Shinjuku, making it a perfect spot for Kazuya Sawashiro and Misaki Tachibana to make their mark.

Since it's a special forces-style tour, we need to use some unique transition animations. Otherwise, if we just film the places we go, who will watch it? Transitions, a format that many people have already used, can still be used in creative ways.

Ultimately, it depends on the skills of the planner and the post-production editor.

Fortunately, Kazuya Sawashiro has two very good skills.

Starting from the subway and arriving at the next destination to check in, and then using transition actions to hint at the next place to go, this connects the originally meaningless transition actions with the video, giving the audience a better viewing experience.

One stop after another, with only very short rest periods in between. It's only because of the enthusiasm of fan leaders like Misaki Tachibana that most people would have collapsed from exhaustion.

From dawn till dusk, the two of them tirelessly moved around the city, eating, drinking, and taking photos.

As a consequence, Misaki Tachibana slept in until the afternoon the next day, while Kazuya Sawashiro fared much better. He got up in the morning to edit videos, leisurely editing until the evening before posting them, bringing a brand new visual experience to fans who follow Aki Amano's channel.

A very novel travel experience video.

I never knew you could visit so many places in a day, that you could change locations like this, and that traveling could be like this.

No wonder the video starts by saying that this is a high-intensity travel experience, and that people who are weak, sick, elderly, or children should not try this kind of activity, as the high-intensity physical exertion in a short period of time can easily induce physical illnesses.

Look at that high school girl, she was lively and energetic at first, but later she became someone who could be slaughtered at will.

As for whether or not one can experience the charm of the attraction…

At the end of the video, Kazuya Sawashiro left a message for viewers saying, "If you're short on time and don't know where to relax, why not try this kind of unplanned trip? Go wherever you want, as long as you're safe..."

...

When the people at the travel agency woke up and saw this video, they felt like the sky had fallen.

We painstakingly created travel plans for ordinary people, but you just turned around and said you can go wherever you want, and that you can enjoy life without a plan. You garnered hundreds of thousands of views in just one day.

Then that title became a trending topic that day, with tens of thousands of people discussing the meaning of such tourism.

Then came the first imitator, or rather, the practitioner of this project.

On YouTube, a vlogger with hundreds of thousands of followers took an unplanned trip, just like Kazuya Sawashiro suggested, and that opened the door to a new world of travel for her.

This should be fueling the hype, right?

Because after her video was posted, more and more updated videos quickly followed.

When it comes to riding the wave of trending topics, don't underestimate the sensitivity of bloggers, especially those who post about everything on a daily basis. Even when they go back to their hometowns for the Chinese New Year, they won't stop, just to maintain the high activity level of their accounts.

Lower activity levels lead to lower fan engagement, which is why Kazuya Sawashiro actively seeks out screen time.

However, Kazuya Sawashiro underestimated the enthusiasm of ordinary people for this kind of thing.

After the New Year holiday, it should have been work time, usually a time to share photos of the work atmosphere and complain about the boss after the New Year. But now the tone has completely changed.

The photos on Instagram are all taken during a company trip that was completed in just one hour. They completely used the company as a map, showing how creative they are.

In addition, the photos featured handsome men and beautiful women, causing the page views to skyrocket.

Following this, even more venues emerged, highlighting the core concept of "speed," thus giving tourism a completely new definition.

There's no need to travel all over the country; a trip around your own home is just as good.

From Instagram to TikTok, and back to YouTube, this type of video is currently experiencing the fastest growth in views.

Amano Aki, who had just returned from Kuji, could never have imagined that after a New Year, both Sawashiro Kazuya and Tachibana Misaki would become internet celebrities.

This doesn't make sense. Everyone's become an internet celebrity, so who's going to be the staff behind the scenes?