Huayu: Starting with Marketing Bad Movies

The filming of "Unexpectedly" went smoothly.

This is a traditional martial arts story about fighting evil and upholding justice, but it is presented in a nonsensical and satirical way.

Liu Yifei plays a chivalrous swordsman who uses a toy sword to kill enemies. During the process, she encounters all sorts of absurd and abstract events, which makes her complain wildly.

Despite her inferior strength, Liu Yifei ultimately emerged victorious.

But this is not the end, but a new beginning...

"I hereby announce that filming has wrapped up, which I never expected."

"I'll treat everyone to dinner tonight. Enjoy your meal and drinks."

The crew cheered as the intense filming of more than twenty days finally came to an end.

The film was shot very quickly, partly because the script was good and they could just follow it, and partly because the filming of "Unexpected" itself was very simple.

The props the main character uses are all children's toy swords, which gives you an idea of ​​how crude the film is.

But that's the beauty of movies.

The filming of "The Eagle Shooting Heroes" was completed in just one and a half months, even with many complex scenes.

The scenes in "Unexpected" are much simpler than those in "East Meets West". You can refer to the short drama "Unexpected" for this aspect.

"Yifei, remember to go out for dinner tonight," Xu Feng reminded her.

"Okay, I understand." Liu Yifei's eyes were complicated.

These days, she has been having dreams every night, and the content of the dreams is more or less the same, all of them are her and Xu Feng's various tender love stories.

At first, Liu Yifei was able to remain calm, but as time went by, the influence of the dream deepened, and she could no longer maintain a normal mindset.

She also developed special feelings for Xu Feng.

On the surface, Liu Yifei keeps her distance from Xu Feng, but subconsciously she has already regarded Xu Feng as her beloved.

Everyone in the crew could see the changes in Liu Yifei, but no one talked about it. Basically, anyone in the industry knows to keep quiet.

Xu Feng and Liu Yifei are a perfect match, so it seems quite normal that something might have happened between them.

The celebration banquet was very lively that evening.

The filming finally wrapped up, and everyone could finally relax completely.

A group of people toasted Xu Feng. It was a matter of social etiquette that no one could avoid, and Xu Feng drank quite a bit.

He also persuaded Liu Yifei to drink a few more glasses.

Liu Yifei has always been very careful to protect herself. She always has an assistant with her, and she rarely drinks alcohol when she goes out. Even when she does drink, she never drinks too much.

Liu Yifei has always been vigilant in this regard.

But Xu Feng persuaded her, and she drank it anyway.

Then, in a daze, I entered the same room as Xu Feng.

......

The next morning, Liu Yifei opened her eyes and found Xu Feng lying next to her.

"It was your initiative," Xu Feng said.

The memory returned to my mind, and it seemed that it was indeed something I had taken the initiative to do.

Liu Yifei remembered that she had drunk a few glasses of wine last night and was in a daze, mistaking reality for a dream.

In her dream, she and Xu Feng had a love affair spanning several lifetimes and were already inseparable.

In a state of half-drunkenness and half-awakeness, without realizing it...

But that's reality.

Liu Yifei suddenly woke up, realizing what she had done.

She actually...

......

"So what is our relationship now?"

"You just left like that? What do you take me for?"

"Jing Tian treated you like a best friend and even asked me to take care of you, and this is how you treat me?"

"Say something."

Looking at the dense messages Xu Feng sent on her phone, Liu Yifei covered her face.

How could I have done something so foolish?

But then again, it felt wonderful, even more wonderful than in a dream.

It's also electrified.

No, how could I be thinking such things?

Liu Yifei was very confused and didn't know what to do.

In the eyes of her fans, she is a cool and aloof fairy sister, but if you remove that halo, she is actually just a homebody with no romantic experience.

I usually stay at home, and I have no idea how to handle this tricky situation.

When I got home, all the adorable cats and dogs gathered around me.

Liu Yifei loves pets and has many at home. She usually walks her cats and plays with her dogs when she has nothing to do, but now she's not in the mood to play with them and has gone back to her room.

"What's wrong with you?"

"Did something happen on set?"

Liu's mother keenly sensed that something was wrong.

"It's nothing, don't ask."

Liu Yifei couldn't answer; she couldn't very well say that she had initiated something with a man.

Xu Feng glanced at his phone; he was still sending messages questioning him.

With a flick of her wrist, Liu Yifei tossed her phone aside and buried her head in the pillow.

If you can't see it, you can pretend it doesn't exist.

As for what to do next.

We'll talk about it later.

......

Seeing that Liu Yifei had not replied, Xu Feng smiled.

On the surface, it seems that Liu Yifei took the initiative, but in reality, he guided the whole process from behind the scenes.

First, she entered Liu Yifei's dream to make her feel something for her, and then she activated the experience function to make Liu Yifei treat reality as a dream.

then.

Successfully cultivated immortality.

Yes, it feels wonderful. Although it cost a lot of system points, it was all worth it.

This is a fairy-like beauty.

Liu Yifei seems to be burying her head in the sand, pretending nothing has happened, but Xu Feng isn't worried at all.

Once you're inside his grasp, there's no way to escape.

After filming was completed, post-production work began.

Editing, voice-over, music composition, etc.

These tasks are actually quite simple. Movies are filmed according to a script, and then you just need to edit them according to the script. The process is very easy.

Xu Feng can edit it himself without needing anyone else to do it, because the process is very simple.

This is a nonsensical parody film with very few special effects. If there are any, they are extremely simple, otherwise post-production alone would take a lot of time.

Compared to simple post-production, the film's promotion is more important.

Xu Feng is very confident in the quality of the film. He believes it is a good movie, one that will make audiences laugh until their stomachs hurt.

However, a film's success depends on its quality, but not entirely on it.

Good movies don't necessarily do well at the box office, and bad movies can still make money.

The previous movie, "The Warring States," is a clear example; even bad movies can make a lot of money through marketing.

Last year, there was a nonsensical parody movie in China called "Just Another Pandora's Box". The movie was not bad, with a star-studded cast, and even the extras were big stars.

But the final box office was only a little over 100 million.

"Unexpected" is of much higher quality than this movie, but they are essentially the same type of film.

Making money is a given, but Xu Feng isn't satisfied with just making money; he hopes this movie will be a huge hit and solidify his position in the industry.

This requires promotion. Only with good enough promotion can more viewers be drawn to the cinema, resulting in higher box office revenue.

Fortunately, Xu Feng had already devised a publicity plan before filming the movie.

Inspired by the short drama "Unexpected", his promotional plan was found to be highly feasible after system testing. If executed well, it would surely lead to a box office hit for the movie.

Xu Feng has high expectations for the movie "Unexpected".