Huayu: Starting with Marketing Bad Movies

Starlight Brilliant Film Company held a celebration banquet.

There are also rules for celebrating a movie's success; it's usually only held when the movie has made a profit.

Previously, it would have been impossible for "The Warring States" to be successful, but now that the box office has exceeded 400 million, there shouldn't be any problem.

The actors and crew members all came, including Jiang Wu, who had been very busy before.

Xu Feng suspected that this guy had come only to collect a bribe.

For the companies that have invested in the company, holding a celebration banquet is a great way to generate buzz and give the box office a final boost.

But for working people, the most important thing about the celebration banquet is the red envelope (cash gift).

Xu Feng was the one who was most looking forward to it.

As the director, he should receive the largest red envelope, and since the film was able to be revived, his contribution is the greatest. Under such circumstances, the amount of the red envelope is definitely not small.

"Director Xu."

"Director Xu is here."

Everyone in the hall greeted Xu Feng, some even running over from afar just to say hello and become acquainted with him.

No one asks the poor in the downtown area, and the rich has distant relatives in the mountains.

Xu Feng was already used to this situation. After dealing with everyone politely, he went to find Jing Tian.

"You know what? Before, some people told me to stay away from you, but now they don't dare say that anymore. Some people are even saying nice things to me and think you're a great person."

Jing Tian was very excited.

She still can't forget the thrill of her comeback.

Success is the best aphrodisiac, nourishing not only men but also women.

This is what is commonly known as "redness nourishes the body".

The movie was a success, and Jing Tian's mood became much more optimistic and cheerful, like a blooming peony, radiant and beautiful.

Xu Feng didn't care about what Jing Tian said.

The original owner was indeed not a good person. She used sweet words to seduce Jing Tian and got the opportunity to direct the Sengoku period, which made Jing Tian a laughing stock.

If it weren't for his miraculous intervention, Jing Tian would have been doomed.

It's normal for some people to advise Jing Tian to stay away from him; they're doing it for Jing Tian's own good.

Of course, he's not exactly a good person now, but he definitely won't let Jing Tian down.

Xu Feng, who had the cheat code, was very confident.

He was determined to pluck this flower of worldly riches.

The two chatted happily in the lobby. With their tall figures, they looked like a perfect couple.

No one was foolish enough to disturb them, and they reluctantly parted ways when it came time to exchange red envelopes.

Judging from Jing Tian's expression, he was clearly still not satisfied.

She already had a good impression of Xu Feng, otherwise she wouldn't have supported him in directing "The Warring States". After the film was brought back to life, their relationship became even better.

It's a pity the location isn't suitable, otherwise Xu Feng could pick the flowers right now.

Fortunately, the red envelope comforted his heart.

The amount in the red envelope shocked him; it was a million.

This was just a red envelope, not the director's fee. A few hundred thousand would have been good enough, but I never expected it to be a million.

Xu Feng only realized what was happening when he saw Jing Tian wink at him.

Don't you like this girl even more now?

Unfortunately, the director's salary and box office share have not yet been received, because the movie is still showing and they are trying to squeeze out the last bit of box office potential.

Even after the film is taken off the screens, it will still take some time for the theaters to pay them.

In fact, what Xu Feng was really looking forward to was the system reward, which was his true motivation.

"Director Xu, are there any plans for a new movie?" asked the radiant Mr. Liu.

"I've got it, the next movie is a comedy," Xu Feng replied.

"A comedy?" Jing Tian, ​​who was standing next to him, was surprised.

"Yes, a comedy film." Xu Feng nodded.

Comedy is the most suitable film genre for achieving big results with small investments, and it is also the type of film that is easiest to succeed in.

Crazy Stone, Lost on Journey, and Lost in Thailand are some of the most important films in Chinese film history, all of which are comedies.

This is not accidental; people have preferences for different film genres, and some people only like certain types of movies.

But no one can resist comedy.

Stephen Chow's high status in the entertainment industry is due to the countless laughs he brought to audiences.

And Uncle Benshan.

Of course, comedy is also the most difficult type of film to make. If it's even slightly off, it can easily make people cringe.

Making someone laugh is harder than making them cry.

Xu Feng's decision to make a comedy was mainly due to inspiration.

His inspiration came from "Unexpectedly," a short drama that appeared out of nowhere in 2013 and created a sensation at the time.

"My name is Wang Dachui" has become a well-known line.

Later, the company's movie "Unexpected" grossed over 100 million yuan in just two days during its preview screenings, setting a record.

If it weren't for how bad the movie was, it would have easily grossed a billion dollars.

Even so, it still grossed over 300 million yuan at the box office, entirely thanks to the solid foundation laid by the web series.

If this movie can be adapted well, its box office performance will definitely be high.

However, adapting it well is very difficult; even the original cast couldn't do it, but Xu Feng is very confident about it.

Because he has cheat codes.

Actually, he had considered making "Lost in Thailand," as it would be a more stable and profitable venture.

As for Xu Zheng, he can be compensated later.

However, the system is fastidious; it will reduce rewards for copying other people's movies, so it's better to create original content.

Most importantly, with the system's assistance, Xu Feng is confident that he can make a good film.

"How much investment is needed?" Mr. Liu asked.

"The movie is still in the planning stages. Once the script is finished, I will definitely seek investment from a company. I just hope that Mr. Liu won't refuse me then," Xu Feng joked.

Mr. Liu smiled and remained silent.

If "The Warring States" flops, forget about getting investment from the company; it might not even get through the door. But if the movie makes money, it's a different story.

"Are there any roles that would suit me?" Jing Tian asked.

"The movie is still in the planning stages, and the script hasn't been written yet," Xu Feng said.

Jing Tian stopped asking questions and started talking about other things.

"I'm about to join the film crew for the movie 'Time Raiders,' which is directed by a Hong Kong director."

Jing Tian introduced the movie, which was directed by Lin Zhicong, who played the sixth junior brother in "Shaolin Soccer", the fattest one.

He has directed two TV series before, which were quite successful, and now he wants to transition to film.

However, people are more familiar with him as an actor than as a director.

The lead actor, Huo Jianhua, is best known for his role as Xu Changqing in "Chinese Paladin 3". He is a top-tier actor and is thinking about transitioning to film.

Coincidentally, this movie is also a comedy.

Jing Tian plays the female lead, which is a pretty good opportunity for her right now.

"Actually, you don't need to be fixated on acting in movies. You can also act in good TV series," Xu Feng suggested.

"Why?" Jing Tian asked, puzzled.

Nowadays, movies are still considered more sophisticated than TV dramas, as evidenced by the fact that many TV drama actors aspire to act in movies.

"Actually, TV dramas are better at cultivating fans and making it easier to become popular. Do you know Liu Yifei?"

"Of course," Jing Tian nodded.

How could she not know Liu Yifei? Almost every Chinese person knows her. This time, her starring role in "The Warring States" completely overshadowed Liu Yifei's starring role in "A Chinese Ghost Story," which made her secretly very happy for a long time.

Some media outlets even used her to put down Liu Yifei; she had seen all those reports.

"The reason why she can become a long-term hit despite every movie she stars in flops is because of her TV dramas."

While movies may have a higher level of sophistication, they are not as effective at attracting fans as TV dramas, especially in terms of national recognition, where movies fall far short of TV dramas.

Because TV dramas can stay on TV for a long time, but movies only stay on once their popularity fades.

Unless it's an extremely classic role, but how many of those roles are there?

Later, many film actors chose to make TV series. Jing Tian actually became famous through TV series. Otherwise, he would always have been a resource-driven actor if he relied on movies.

"Let me think about it," Jing Tian said thoughtfully.

If someone else said this, she would just ignore it, but if Xu Feng said it, she would think about it seriously.

Different people carry different weight in their words.