Reborn in 1985, starting from a machine factory
Chapter 77 Scarcity Marketing
Sun Dapao's house wasn't far away.
Twenty-odd minutes.
Upon hearing Chen Gang's reminder, Chen Mo tightened his grip on the brakes.
There were three brick houses in front of us, which were taller than the surrounding houses.
Chen Gang looked reluctant, took a few steps, and complained:
"Second brother, what can't you come in the afternoon? I haven't eaten yet!"
"Brother, I'll treat you to a meal when I'm done with work," Chen Mo replied, parking his bicycle by the door.
Chen Gang shook his head, placed his hand on the door, and pushed it open with a little force.
Chen Mo glanced at it a couple more times.
Chen Gang said, "There are many people coming and going at Sun Dapao's house. He usually doesn't lock the door. Whenever someone comes, they can just push the door open and go in."
"He's in this state, and you still haven't locked the door!" Chen Mo said softly.
"Even a dead tiger doesn't fall from its pedestal. You don't understand the ways of the martial world!" Chen Gang walked into the courtyard.
Chen Mo followed.
"Brother Sun, are you home?" Chen Mo called out.
Sun Erliang abruptly lifted the curtain, exclaiming with delight, "Second Brother Chen, what brings you here today?"
"Quick, quick, come inside and sit down!"
"If you have something to discuss, talk to your brother. Is he home?" Chen Mo asked.
"exist!"
Chen Mo followed Sun Erliang into the house, where Sun Dapao was eating.
He saw Chen Mo and Chen Gang enter and slightly raised his eyelids: "Eldest brother and second brother of the Chen family, please have a seat."
"I'll finish this bowl of rice."
In front of him was a bowl of white rice and a plate of stir-fried bean sprouts.
There are three cigarettes on the left and a full glass of wine on the right.
The strange side dish made Chen Mo unconsciously look at Sun Erliang.
Sun Erliang poured tea for the two of them and began to speak:
"My brother Chen's second brother, if he doesn't smoke for a day, he feels like ants are crawling all over his body."
"If I don't drink alcohol, I always feel like something's missing."
"However, the doctor specifically instructed that I must not touch either of these."
So he just smelled it.
Sun Dapao also said, "Second Brother Chen, you flatter me."
"I'm not eating anymore, Erliang, take it away!"
He pushed the bowl.
It's so bland, he doesn't want to eat a single bite.
Sun Erliang stepped forward.
Sun Dapao turned his head: "Second Brother Chen, what's up?"
Chen Mo composed himself: "Brother Sun, the antenna factory will start production tomorrow or the day after. It won't be long before we can produce antennas."
"Regarding the sales matter we discussed back then, I still need to ask you for your opinion!"
"Oh! I have a few buddies in that area near People's Park. They can set up a stall there and always sell their wares!" Sun Dapao said nonchalantly.
"Brother Sun, would you dare buy something of dubious origin for forty or fifty yuan from a street stall?"
"Um?"
Sun Dapao scratched his head: "I really hadn't thought of that!"
"The first thing to mention is that the factory has just opened and is still not firmly established."
Chen Mo said, "The first few months might be a bit troublesome, so I'll set the ex-factory price at 40 for now. If you're selling it, I'll set it at 45. Let's get it running for a while."
"I'm fine with it!" Sun Dapao said. "Even if we don't make any money, it's okay, as long as we can feed the brothers."
"Second Brother Chen, the main question is, how do we sell them?"
"I didn't remember until you mentioned it. I just realized it now. It's completely different from selling pots and pans or scissors on the street."
"I can't see this thing!" Sun Dapao said.
"I can see it!"
Chen Mo spoke up: "Don't you have a TV here?"
"Second Brother Chen, you're joking. I can't exactly carry a TV set around People's Park and shout my wares, can I?"
"Why not?" Chen Mo asked Sun Dapao.
Sun Dapao's expression froze on his face.
"First, the antenna doesn't need electricity; just connect it."
"Secondly, Brother Sun, with your abilities, finding a power outlet and a table over there shouldn't be difficult, right?"
"You mean this? It's really not that difficult!" Sun Dapao nodded.
"It will work. TV programs are easy to attract a lot of viewers, so the effect will be obvious."
Chen Mo said, "Antennas and accessories alike will sell very well!"
"Second Brother Chen, what you said makes sense!" Sun Dapao leaned back in his chair. "I'll arrange this this afternoon!"
"No rush!" Chen Mo pushed the tea towards Chen Gang.
"Brother Sun, how can we sell more?"
"More?"
"Second Brother Chen, just tell me directly, how would I know anything about these things!"
Sun Dapao picked up a cigarette, but didn't light it; he just took a deep drag.
"Erliang, think about it!" Chen Mo looked at Sun Erliang.
Sun Erliang, who was sitting to the side, looked up when he heard Chen Mo's question: "I don't know!"
Chen Mo smiled and said, "It's very simple!"
"So desirable, yet so hard to buy!"
"If someone wants to buy it, he will tell others that he wants to buy it, so that more people will know."
"Then, even more people want to buy but can't!" Chen Mo said each word clearly.
Sun Erliang and Sun Dapao stared wide-eyed; they had never imagined such a method existed.
No problem!
If you want to buy something but can't, you won't hesitate to buy it.
Things that everyone is eager to buy will naturally sell well.
After a long pause, Sun Dapao spoke up: "You scholars are ruthless, aren't you!"
"In that case, the price can be raised even further."
"No!" Chen Mo shook his head.
"Brother Sun, I'll have someone draft an agreement later, and you and your brothers should sign one too."
"No one may raise the unified retail price by even one cent."
"This is the brand's reputation; once it's ruined, it's hard to fix."
"If the brand is valuable, the product itself will naturally be valuable!"
Sun Dapao blinked: "You mean, Big Brother, you've become famous? Naturally, your little brother has gained face?"
"Haha! Brother Sun is right, without rules, there can be no order!"
"Don't worry, Second Brother Chen, my brothers have always been well-behaved!" Sun Dapao patted his chest lightly.
"Alright, Brother Sun, you can start demonstrating and explaining it to people tomorrow."
"We tell them every day that sales start on Sunday, with a limited quantity of 20-30 sets," Chen Mo continued.
"That's all?"
"That's too few! Beiyang probably has tens of thousands of television sets." Sun Dapao sniffed the smoke.
"Hey!" Chen Mo picked up his water glass. "Brother Sun, I'm not enough, but isn't it inappropriate for you to be too famous?"
"Ha ha!"
Sun Dapao chuckled twice and leaned back in his chair: "Brother Chen, want to come with me to sell antennas?"
"Your brother makes me five dollars a unit, and I'll definitely take a cut from the money my subordinates make. But you, I won't take a single penny."
Chen Gang hesitated for a moment and looked at Chen Mo.
He had wanted to work in the factory for a long time, but Chen Mo disagreed.
Selling antennas now is also related to the factory.
Chen Mo nodded slightly.
Chen Gang's face lit up with joy: "Okay, Brother Sun, I'll come find you first thing tomorrow morning!"
Chen Mo smiled as well: "Brother Sun, I'm sorry to trouble you with my brother."
"What are you saying!"
"Erliang, pour some wine, let's celebrate!"
"No, no, no, Brother Sun, you should rest well, we'll go back first!" Chen Mo waved his hand and said.
"I need to go see the doctor to check the time later."
"Checking the time?" Sun Dapao touched the wine glass and then put it down.
"There's a fortune teller at the north end of our village who's said to be very effective. Why don't we have Erliang take you there?"
Upon hearing this, Chen Gang shook his head vigorously, as he had been feeling extremely hungry for some time.
After finalizing the sales plan with Sun Dapao, Chen Mo felt a little relieved. He gently nudged Chen Gang and said, "Okay!"
"Erliang, lead the way."
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